PurposeThis study aims to investigate the effect of externally applied magnetic force and heat transfer with a heat source/sink on the Couette flow with viscous dissipation in a horizontal rotating channel. The magnetic force is added to the governing equations. The effects of fluid flow parameters are observed under the applied magnetic force. In this system, the magnetic force is applied perpendicular to the plane of the fluid flow. In recent years, the magnetic field has renewed interest in aerospace technology. The physical and theoretical approach in the multidisciplinary field of magneto fluid dynamics (MFD) is applied in the field of aerospace vehicle design.Design/methodology/approachAuthors use the perturbation method to solve and find the approximate solutions of differential equations. First, convert the partial differential equation to ordinary differential equation and calculate the approximate solutions in two cases. The first solution got by assuming heat generating in the fluid and the second one got when heat absorbing. After applying the external magnetic force, the effects of various fluid parameters velocity, temperature, skin friction coefficient and Nusselt number are found and discussed using tables and graphs.FindingsIt is found that the velocity of the fluid has decreased tendency when the rotation of the fluid and magnetic force on the fluid increases. The temperature of the fluid, Prandtl value and Eckert number increased when the heat source generated heat. When heat absorbs the heat, sink parameter increases and the temperature of the fluid decreases. Also, while heat absorbs, the temperature increases when the Prandtl value and Eckert number increase.Originality/valueThe skin friction coefficient on the surface increases, when the rotation parameter and the magnetic force parameter of the fluid increase. In the case of heat generating, the Nusselt number increased, while the Eckert number and Prandtl numbers increased. Also, the Nusselt number has larger values when the heat source parameter has near the constant temperature, and it has smaller values when the temperature varies. In the case of heat-absorbing, the Nusselt number decreased when the Eckert and Prandtl numbers increased. Also, the Nusselt number varies up and down while the heat absorbing parameter increases.
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