The paper deals with the economic optimisation of ferrite powder preparation during producing hard ferrite magnets. The magnetic properties of ferrites are investigated by replacing feedstock and reducing calcination temperature and particles in the order of tens of microns. The granulates about 8–10 mm in size were calcined for 2 h in the temperature range from 1100 °C to 1300 °C and additionally crushed and milled to an average particle size of about 80–90 µm. The scanning electron microscopy images confirmed the agglomerates of particles with different shapes and sizes in tens of µm. The X-ray diffraction measurements revealed that, besides the SrFe12O19 and BaFe12O19 phases, there was also the presence of 2–39% hematite. The highest values of maximum energy product (BH)max = 930 J/m3 and remanent magnetic induction Br = 72.8 mT were obtained at a calcination temperature of 1300 °C. The Henkel plots confirmed the presence of exchange-coupling and dipolar magnetic interactions at lower and higher magnetic fields, respectively. The strength of interactions was also dependent on the calcination temperature. Replacing strontium with barium led to a deterioration of the magnetic parameters, which were optimal at a lower calcination temperature (1100 °C). This phenomenon was partly overcome by reducing the mean particle size of Ba-based hexaferrites to 45–50 µm.