Abstract Understanding spatial variation of species composition at different scales is essential for efficient conservation planning. Here, we investigate ecological uniqueness patterns of freshwater macrophyte assemblages at continental extents. We explored the similarities and differences in the patterns of ecological uniqueness between Europe and North America in relation to species richness and environmental variables using macrophyte presence–absence data in 50 × 50 km grid cells. To describe the ecological uniqueness of macrophyte assemblages, we used an index called ‘local contribution to beta diversity’ (LCBD). First, we used linear regression to evaluate the relationship between ecological uniqueness and species richness. Second, the variation of ecological uniqueness was modelled using environmental variables in generalized additive modelling (GAM). Third, boosted regression tree (BRT) analysis was performed with the same environmental variables to compare BRT results with the results from GAM. The results revealed relatively similar patterns of ecological uniqueness in both continents. The relationship between species richness and ecological uniqueness was overall negative but showed differences in the form and degree of the relationship between Europe and North America. The main driver of ecological uniqueness in both continents was mean annual temperature, with further effects associated with annual precipitation, elevation range, alkalinity and the proportion of freshwaters in a grid cell. Synthesis. Our results showed that species richness and ecological uniqueness may be negatively correlated at large spatial extents, and that the form of the relationship is likely to depend on the species richness profile of the area. The significant influence of climate on the ecological uniqueness of macrophyte assemblages suggests that changes in climate and land use may shape unique macrophyte assemblages. Thus, conservation strategies should consider protection measures, especially in the northern areas with unique macrophyte species assemblages, as they are expected to face many changes in the future. Identifying areas with high ecological uniqueness at different scales is important for efficient implementation of biodiversity conservation practices.