Macau Gaming Industry Research Articles

Analysis of Whether Parent-child Family Travel Can Become Alternative Tourism Type to Complement Major Gambling Industry in Macau

Due to COVID-19 and restrictive policies on the gambling industry, Macau's economy, which is dominated by the gambling industry, has shown a negative growth trend in the last two years. In order to help Macau's economic recovery, finding new methods is an essential stage, and parent-child family travel as a popular trend, is undoubtedly a measure worth considering. This report will analyze the characteristics of Macau's tourism industry and the introduction of parent-child family travel, and analyze whether parent-child family travel can become an alternative tourism type to complement the major gaming industry in Macau from the perspective of SWOT, and finally present a plan about parent-child family travel in Macau.

The Influence of Industrial Policy on the Life Cycle Evolution of Macau Gaming Industry 產業政策對澳門博彩產業生命週期演化的影響

The Influence of Industrial Policy on the Life Cycle Evolution of Macau Gaming Industry 產業政策對澳門博彩產業生命週期演化的影響

Covid-19 And Its After-Effects On Macau’s Gaming Industry

This study measured the magnitude of Covid-19’s impact on the casino gaming industry in Macau, analyzed the current Asian gaming market, and provided an overview of the industry outlook in the post-Covid era. Using the Time Series analysis techniques, statistically significant decreases in all sections of the industry have been identified and quantified. In addition, quarterly gaming revenue for the future three years were forecasted. Based on current market conditions and the results of data analyses, this study suggests that: 1) a more diversified tourism and gaming service portfolio is needed; 2) collaborations with surrounding areas need to be established; 3) Macau’s gaming industry will need to explore new markets for future sustainable growth; 4) the rebound of Macau’s gaming industry in the near future will largely depend on China’s COVID policy.

Diversification in the Macau Gaming Industry: A Firm Comparative Perspective 澳門博彩業的多元化:一個公司比較的視角

Diversification in the Macau Gaming Industry: A Firm Comparative Perspective 澳門博彩業的多元化:一個公司比較的視角

The specific application of cross-border gambling crimes in the Mainland and its impact on Macau's gaming industry 內地跨境賭博犯罪的具體適用 及對澳門博彩業的影響

The specific application of cross-border gambling crimes in the Mainland and its impact on Macau's gaming industry 內地跨境賭博犯罪的具體適用 及對澳門博彩業的影響

MACAU GAMING INDUSTRY 8.0—PUBLIC POLICY BEYOND 2022

MACAU GAMING INDUSTRY 8.0—PUBLIC POLICY BEYOND 2022

Experiential quality, experiential relationship quality and future experiential intentions in the Macau gaming industry

Calidad experiencial, calidad de la relación experiencial y futuras intenciones experienciales en la industria del juego de MacaoDiseño/metodología/enfoque (límite de 100 palabras)− En este estudio, se obtuvieron 566 respuestas válidas de jugadores de casino que habían tenido experiencia en juegos en un casino de Macao.Propósito (límite de 100 palabras)− Este documento presenta a través de un estudio de caso la industria de los juegos de Macao con el objetivo de discutir las relaciones multifacéticas que involucran calidad experiencial, calidad de relación experiencial y futuras intenciones experienciales.Resultados (límite de 100 palabras)− Según los resultados del estudio, las dimensiones de la calidad de la experiencia (hedónica, participación, sorpresa, diversión, contacto con el jugador y entorno físico) tuvieron un efecto positivo en la satisfacción de la experiencia, lo que a su vez condujo a la confianza en la experiencia. Tanto la confianza experiencial como la satisfacción experiencial influyeron positivamente en el compromiso experiencial. Además, la confianza experiencial, la satisfacción experiencial y el compromiso experiencial afectaron positivamente a las futuras intenciones experienciales.Originalidad/valor (límite de 100 palabras)− La principal contribución de esta investigación es que se ha agregado al cuerpo de conocimiento sobre la interacción entre las dimensiones de la calidad experiencial, la dimensión de la calidad de la relación experiencial y las intenciones experimentales futuras, que pueden ser fructíferas para la industria del juego.

Assessment of the impact of Japan's opening of gambling on Macau's gaming industry 日本開賭對澳門博彩業的影響評估

Assessment of the impact of Japan's opening of gambling on Macau's gaming industry 日本開賭對澳門博彩業的影響評估

Analysis of Industrial Linkages of Macau Gaming Industry

The issue of Macau’s moderate economic diversification has drawn much attention from the SAR government and scholars. Gaming is the most important industry of Macau, with great influence to Macau’s economy. It is of great significance to study the effect of the industrial linkages in Macau for the promotion of moderate diversification of economy. The study attempted to complete the Input-Output Tables of Macau firstly, then based on the Input-Output analyzed the industry-correlation effects of the gaming industry in Macau. The conclusion is that the industry-correlation effects of gaming industry is very low, has weak pulling and pushing effects to other industries. It does not make any contribution it should make as a pillar industry. However, the gaming industry has a great impact on the growth of the total economy of Macau. Therefore, it is necessary to continue the modest development of the gaming industry, increase the policies and funds supports to the other industries to promote the development of other industries and speed up the process of moderate economic diversification.

Economic growth and development in Macau (1999–2016): The role of the booming gaming industry

In 2018, Macau will celebrate the 20th anniversary of its return to China. The past few years have witnessed brilliant economic achievements as well as a structural shift toward a gaming-industry dominated economy. Following so many years of rapid growth, it is essential to take stock of both the benefits and costs of gaming industry development. Accordingly, this paper analyzes the evolution of Macau's gaming industry between 1999 and 2016, and evaluates the industry's effects on local economic growth and urban development. As the paper shows, Macau has exhibited many of the symptoms typically associated with booming sectors in small economies, and has witnessed the similar effects widely experienced by western casino cities. However, Macau is also faced with some unique challenges, regarding its geographic location, size constraints, and political factors. These findings illustrate the difficulties that have accompanied Macau's economic achievements, but also call attention to opportunities in the next phase of Macau's development.

A work‐individual‐family inquiry on mental health and family responsibilities of dealers employed in the Macau gaming industry

AbstractThe anxiety, depression and sleep quality levels of a sample of 1124 Macau casino dealers are examined in this study which uses a mixed method study with a work‐individual‐family approach. In total, 113 dealers are interviewed on the impacts of casino employment on their family life. The results of the quantitative analysis shows that over half of the participants (55.4%) have a score that is over the cut‐off point for depression, a quarter (25.8%) are considered to have anxiety, and about two‐thirds (77%) report poor sleep quality. The qualitative analysis results indicate that despite the financial benefits, family responsibilities and dynamics, such as family activities and plans, parental care and guidance, child‐parent interaction and bonding, marital intimacy, communication patterns, and gender roles are negatively affected to some degree by casino employment.Practitioner points Sensitivity towards work‐family conflicts, families‐in‐transition, gender and class can facilitate engagement and intervention with the families of dealers in Macau Gender is a significant predictor of depression and anxiety levels Respondents with a lower income range have lower quality of sleep Absence from family activities, missed opportunities to carry out parental care, reduced marital intimacy and communication with family members are key concerns

Casinos in Asia: legalizing gambling in the Chinese province of Hainan, the ideological obstacle

The successful liberalization of the gaming industry in Macau has incited other Asian destinations to reconsider their position on gambling. For the last ten years, new gaming destinations have emerged in Asia. China has still not yet legalized this industry, but since last year, new policies authorizing sport lotteries have been introduced in the province of Hainan. The objective of this measure is to diversify tourism in that province and make Hainan more attractive for visitors. In case of success, this policy could be expanded to other gaming activities and casinos would be legalized in Hainan, as advocated by the provincial government; but legalizing casinos in Hainan may face several obstacles.This paper aims at showing that the success of Asian casino destinations mainly results from China’s ban on gambling. This study will focus on the history of gambling in China, and the reasons for the continuation of gambling prohibition in China. The author will argue that the ideological opposition plays a similar role as religious movements in Western countries. The paper will be illustrated by a literature review analyzing previous examples in other parts of the world.

Does destination perception differ based on traveler type? A case of the world gambling capital: Macau

ABSTRACTChina's anti-corruption campaign has become a “new normal” and long-term policy that is affecting the gaming industry in Macau. Mainland Chinese travelers, especially the highly coveted and big-spending VIP ones, are a major contributor to gaming revenues in Macau, but they have sharply reduced their gaming expenditures since China's anti-corruption campaign began. Based on this information, ascertaining Mainland Chinese tourists’ perceived image of Macau is vital work for developing and facilitating better adaption to the policy change. This exploratory study first investigates the destination image of Macau as perceived by travelers from Mainland China. The results showed that Mainland Chinese travelers had a positive perception of gambling opportunities, environmental hygiene, quality of tourism infrastructure, nightlife, and diversity of products for shopping and a negative perception of the convenience of transportation. This study further subdivided Mainland Chinese travelers into three groups based on their travel arrangement [Liu, X., Li, J. J., & Yang, Y. (2015). Travel arrangement as a moderator in image–satisfaction–behavior relations: An investigation of Chinese outbound travelers. Journal of Vacation Marketing, 21(3), 225–236; Morrison, A. M., Hsieh, S., & O'Leary, J. T. (1993). Travel arrangement classifications for European international travellers. In R. V. Gasser & K. Weiermair (Eds.), Spoilt for choice: Decision making processes and preference changes of tourists: Proceedings of the institute of tourism and service economics international conference. November. University of Innsbruck (pp. 221–235). Thaur, Germany: Kulturvel]. The results indicated that all-inclusive packaged (AP) travelers gave lower evaluations to local food, unique European culture, gambling opportunities, and diversified products for shopping much lower than independent (IP) travelers and partial packaged travelers. On the other hand, IP travelers and partial packaged travelers gave lower evaluations to transportation convenience, access to tourism destinations, and communicating with locals than AP travelers. These results should help concerned parties determine the most appropriate strategies for improving Macau's image under the current circumstances.

Do perceived CSR initiatives enhance customer preference and loyalty in casinos?

Purpose – This study aims to investigate how perceptions associated with corporate social responsibility (CSR) initiatives influence customers’ preference and loyalty in a controversial consumer market. The mediating effect of brand preference between perceived CSR initiatives and customer loyalty is also examined. Design/methodology/approach – The methodology in the current study involves the use of questionnaire surveys delivered to a convenience sample in the city of Macau in 2012. A total of 616 valid samples were collected among casino players in a high bet limit area in six major casinos. Regression analysis was used to test the hypotheses formulated for carrying the study forward. Findings – The findings indicated that customers’ brand preference can be enhanced by their perceptions on CSR. Two CSR initiatives (stakeholders and society) significantly increase loyalty intention, although to varying degrees. The impact of CSR on stakeholders has a stronger influence on customers’ brand preference. Another important finding of the current study is the fact that brand preference is a partial mediator of perceived CSR initiatives and customer loyalty. Research limitations/implications – This study verified the relationship among CSR initiatives perception, brand preference and loyalty intention in the context of the Macau gaming industry. Perceived CSR initiatives enhance customer loyalty. Additionally, this study found a partial mediating effect of brand preference between CSR perception and customer loyalty. Practical implications – Customer loyalty can be enhanced with companies’ appropriate investments in social responsibilities. Although a socially responsible brand image of a company is not guaranteed to be a competitive advantage that attracts more premium customers, there is a general consensus that it may result in the latter with appropriate CSR strategies involving the greatest attention directed toward improving stakeholders’ interests. From the marketing perspective, retaining premium customers with a higher brand preference level is a key to both long-term competitiveness and profitability. Originality/value – This study investigates how premium customers’ perceived CSR initiatives of a casino influence their loyalty intention, and also examines how brand preference, as a mediator, influences the relationship between perceived CSR and loyalty intention. Extending the realm of CSR study to understand the linkage between CSR and customer behaviors is also important because multiple theories predict different benefits, and assessing the value of CSR, therefore, requires multiple approaches. Finally, evidence from the research is significant for researchers and practitioners, especially when working on conflicting issues.

A History of Games of Chance in Macau: Part 2 — The Foundation of the Macau Gaming Industry

This is the second in a series of articles on the history of gaming in Macau. This article discusses the political and economic circumstances in which the decisions to legalize gaming took place in 1847 and 1849 by Governor Ferreira do Amaral (g. 1846-49) and how it was an immediate success.

A History of Games of Chance in Macau: Part 2—The Foundation of the Macau Gaming Industry

This is the second in a series of articles on the history of gaming in Macau. This article discusses the political and economic circumstances in which the decisions to legalize gaming took place in 1847 and 1849 by Governor Ferreira do Amaral (g. 1846-49) and how it was an immediate success.

A Multi-Dimensional and Hierarchical Model of Service Quality in the Gaming Industry

AbstractThe burgeoning development of integrated casinos and the rapid growth of the gaming industry in Macau have attracted much interest in understanding the success of this market. The purpose of this study is to examine service quality in the gaming industry by developing a conceptual framework and measurement scale. Based on an extensive literature review, and qualitative and empirical research, a multi-dimensional and hierarchical model of service quality for the gaming industry is proposed. The analysis of data collected from a total of 510 customers revealed that the proposed model fitted the data well. The validity and reliability of the measurement scale were established using a pretest and the substantive survey. This study extends the literature on service quality in the field of casino management by providing a psychometrically sound conceptual framework and measurement scale. Implications, limitations and directions for future studies are discussed.

With the Two Integrated Resorts (IRs) in Singapore Due for Completion in the Next Few Years, How Should the IRs Align Their Strategies to Attract the Increasingly Affluent and Outbound Tourists and Businessmen from China?

The rising affluence of Chinese tourists and the concomitant rise in the budget airline industry has made the cost of air travel more affordable and convenient. This has resulted in a booming and highly competitive tourism industry as countries embark on mega projects to attract the tourist dollar. Singapore is no exception as it embarks on the development of two Integrated Resorts (IRs) with gaming components which is due for completion in the next few years. Regional developments such as the liberalization of the gaming industry in Macau in 2002 and coupled with the relaxation of Chinese visitors to come to Macau are some examples of how the competition is heating up. Regardless of the size and scale of the IRs, the key consideration for their success will be their abilities to attract new customers and how to retain them in the face of increasing competition from neighbouring and regional developments. Hence, it is important for the IRs in Singapore to have a comprehensive strategy on how to attract the increasingly affluent and outbound tourists and businessmen from China. In addition, the positioning of the IRs and its unique comparative advantages must be easily distinguishable and identifiable from its competition. This paper will address the important question of how to attract and retain customers, specifically the Chinese tourist and businessmen, and the strategies required to achieve Singapore's goal of transforming itself into a world-class destination that appeals to tourists and businessmen regionally and internationally. This paper will also highlight the positioning strategies that Singapore IRs can utilize in order to attract more Chinese to visit Singapore.

Product differentiation: Key to Macau's gaming revenue growth

For a tourism destination, the purpose of revenue management is to maximise the amount and minimise the risk of tourism revenue. This paper demonstrates how Macau can maintain a stable gaming revenue growth via product differentiation in the face of competition from emerging gaming destinations in Asia. Macau has recently opened its gaming market by bringing in Las Vegas gaming operators. While the introduction of Las Vegas-style casinos should help modernise Macau's gaming industry, Macau's market advantage is being threatened by the proliferation of Las Vegas-style destinations in the region. This paper proposes a revenue management strategy for Macau. It suggests that Macau should distinguish itself from other competing destinations by providing differentiated gaming service products. Enhancing its traditional VIP room operations is an effective way to achieve this goal. Implementing such a revenue management strategy, Macau will be able to preserve its risk-taker market and minimise the revenue risk posed by upcoming competition in the region.