Recently, the flexoelectric effect has triggered considerable interest in energy-related applications, such as flexo-actuation, flexo-photovoltaic, and flexo-catalysis, because of its ubiquitous feature allowing the creation of electric polarity, i.e., the flexoelectric polarization (Pflexo), in non-polar materials by strain gradient. Here, we show a flexoelectric strategy in electrocatalytic water splitting. Remarkably enhanced oxygen evolution reaction (OER) properties are achieved in strain-gradient LaFeO3 (LFO) thin-film heterostructures owing to the promotion of kinetic processes by Pflexo. The improved OER is demonstrated by increased current density of ∼300% in linear sweep voltammetry and lowered charge transfer resistance by two orders of magnitude in electrochemical impedance spectroscopy. These are ascribed to the flexoelectric-induced downward bending of the LFO band, as revealed by density functional theory calculations and band structure measurements. With Pflexo in the thin-film heterostructure catalysts, the adsorption of hydroxyl ions is strengthened on the polar LFO surface, and the transfer of electrons is accelerated from the reactants/key intermediates to the catalyst across the band-tilted LFO layer. These findings indicate the significance of flexoelectric effect in OER kinetics and open a new perspective for exploiting catalytic mechanisms and performances in water splitting.