This work aimed to investigate the low velocity impact behaviour of short jute fibre non-woven preform epoxy matrix composites experimentally. Dry fibre preforms were developed using an optimised process and a laboratory made preforming device. The effects of alkali and poly vinyl alcohol (PVA binder) treatments on impact performances of jute composites were investigated and compared at 3 J and 6 J impact energy levels. To identify the failure modes of tested composites, the X-ray µCT tomography was employed. The results demonstrated that the developed untreated short jute fibre preform reinforced composites absorbed a higher impact energy, when they were compared to treated (alkali or PVA binder) composites. For untreated composites, maximum impact forces at 3 J and 6 J energies, were found as ⁓2478 N and ⁓2319 N, respectively; for the PVA treatment these values were measured as ⁓2457 N and ⁓2216 N, while, at same energy levels, alkali treated composites showed the lowest values as ⁓1683 N and ⁓1440 N, respectively. Untreated jute fibre contains natural matrices such as hemicellulose, lignin and waxes, which ensured a positive response to absorb more energy upon impact loading. In contrast, the alkali treatment facilitates a highly fibre packed composite structure, which accelerated the impact crack propagation in tested composites, resulting in lower resistance to impact energy. Although, PVA treated composites showed reduced impact properties compared to untreated composites due to the PVA polymer brittleness on the treated fibre surface during the impact incidents, this treatment demonstrated better impact responses over the alkali treatment. The application of PVA binder on alkali-treated fibres provided an extra support to fibres and a better fibre/matrix interface and hence, this combined treatment demonstrated a slightly better impact resistance (⁓2027 N and ⁓1874 N impact forces at 3 J and 6 J respectively) compared to only alkali treated fibre composites. The SEM fracture images and the X-ray µCT damage analysis revealed different impact damage modes, which supported the observed impact results. The obtained results from this investigation could be helpful for using short jute fibre composites in various load demanding applications where impact incidents are likely to be happened.