For the first time, the distribution of rare earth elements (REE) has been studied in detail for a number of coal facilities (30 deposits, 650 samples of coal and 210 samples of carbonaceous rocks). The ubiquitous presence of elevated concentrations of REE in coals has been noted. The REE mineral cluster in coals includes the association: ash content of coals – SiO2 – K2O – Al2o3 – TiO2 – Sc – Y – Dy – Ho – Er – Tm – Yb – Lu, and the association La – Ce – Pr – Nd – Sm – Eu – Gd – Tb. The presence of these elements of the mineral part of the coals is preferably in the composition of phosphate minerals – monazite and apatite (according to electron microscopy with microanalysis, the correlation of REE with P2o5). The content of individual REE in humic acids isolated from coals and fractions of coals of different densities has been studied. The specific role of organic matter(s) in the concentration of REE, their presence in the humus component of S and in low-ash coals is shown. Selective accumulation (fractionation) of heavy REE by organic matter has been experimentally established for the first time. Two genetic types of REE mineralization have been identified in coals: mainly terrigenous (hydrogenic) and tufogenic. The increased concentrations of REE in coals are due to the influence of the petrofund. The deposits were ranked according to the degree of prospects for REE based on an assessment of the resource potential of associated REE in the coals of the studied brown coal deposits. REE raw materials (lanthanides in coal ash) differ significantly from traditional types of rare earths ores by an incomparably large relative amount of heavy REE (on average 3–4 times), sometimes reaching 46% of the total REE content. Thus, coal ash is a unique non–traditional source of heavy lanthanides – more rare, valuable and expensive. The coals of the studied deposits should be considered as associated raw materials for rare earths.