AbstractSea urchin overgrazing is a major cause of kelp loss and consequently sea urchin removal is frequently promoted as a tool for restoring kelp in urchin barrens. While many sea urchin species support high‐end roe fisheries, roe condition is generally lower in barrens than in kelp forests due to reduced food availability. Understanding how roe condition varies between kelp and barren habitats, and in response to kelp restoration, is key to developing effective, culturally and socially acceptable approaches to sea urchin removal and for assessing the potential benefits of kelp restoration. We assessed whether sea urchin roe quality within urchin barrens in northeastern Aotearoa New Zealand can be sufficient for harvest, and whether sea urchin removal can ultimately enhance urchin roe condition (by increasing food quality and quantity). We monitored roe condition (roe weight and gonadosomatic index [GSI]) in kelp forest and urchin barrens monthly for one year at two sites, and quarterly over two years at four sites following large‐scale (1.6–2 ha) sea urchin removal from urchin barrens. While roe condition was generally lower in barrens, the magnitude of this difference varied seasonally and among sites. Sea urchin roe quality within barrens was sufficient for commercial harvest (GSI ≥ 6%) during spring–summer at three sites. Following large‐scale sea urchin removal, kelp and fucoid density increased over two years (~9–58 plants m−2), but remained low in barren control areas. Although variable, sea urchins from removal areas (restored kelp) typically showed increased GSI, roe weight, and improved roe color within nine months following removal. These results suggest that, at some locations, harvest may provide a viable method for removing urchins from urchin barrens for kelp restoration purposes. However, to ensure sea urchin densities are reduced and maintained below the critical levels needed to achieve restoration outcomes, strategic approaches with critical evaluation of methods are required. Furthermore, we demonstrate that effectively removing urchins and promoting kelp recovery can ultimately improve urchin roe quality.