Logo Design Research Articles

PERANCANGAN BRANDING DAN PROMOSI BRAND SPEAK UP

Speak Up is a streetwear-style clothing line and has the concept of courage to speak out. This product is still in the development stage and requires clear branding and promotion for its introduction and creating brand awareness as a new brand. This design is intended to solve the Speak Up problem through branding and promotion design. The data was collected through interviews and SWOT analysis, which was then analyzed using descriptive qualitative methods. This design begins with the creation of a clear identity for Speak Up, starting with the logo, packaging, required stationery and t-shirt designs that are in accordance with the concept of Speak Up. Promotion used for Speak Up through social media and other creative media. The World Changer is the big idea of Speak Up which will be applied to all media created.

Threatened by AI: Analyzing Users’ Responses to the Introduction of AI in a Crowd-sourcing Platform

As Artificial Intelligence (AI) solutions are being rapidly deployed, they increasingly compete with human labor. This study examines users’ responses to the introduction of an AI system for logo design in a decentralized crowdsourcing marketplace for design tasks. We focus on contestants (i.e., designers) who were active both before and after the introduction of the AI system. We find that designers who had primarily participated in contests for lower-tier, less-complex, logo-design contests continue to participate in these contests, while designers who had some prior exposure to more-complex logo-design contests and non-logo contests, increasingly switch to those contests after the AI launch. Using propensity score matching (PSM) with difference-in-differences methods (DiD) we find that the successful designers become more focused (i.e., they increase the number of re-submissions per contest) and more quality-oriented (i.e., they increase emotional content and complexity of their design submissions), after the AI launch. In contrast, the unsuccessful designers increase participation across multiple contests, but do not change the quality (emotional content and complexity) of their design submissions after the AI launch. These findings have important implications for research on the impacts of AI on participants’ behaviors and for the design of such crowdsourcing platforms.

Redesign and Analysis of Logo in Campus Publishing Business as Corporate Identity

Polibatam Press already has a visual identity in the form of a logo, but the Polibatam Press logo still does not have an identity that can describe the identity of the company. So far people know the existence of Polibatam Press only through word of mouth. Therefore, the company needs promotional media to introduce Polibatam Press. To be well known, Polibatam Press's identity requires a strong logo and Corporate Identity that is easy for people to remember. The logo design process was designed using the stages structure in making the logo. At the logo creation stage there are five steps in the logo design that will be carried out by the researcher in creating the visual identity desired by the client. At the testing stage of this study, the data analysis technique used is qualitative analysis. Sampling in this model uses snowball sampling technique. This testing model is used to get respondents' perception of a topic in accordance with the needs of researchers, the final result of this testing model is a conclusion, and an in-depth review, so that the visual identity displayed will make it easier for the public to recognize Polibatam Press.

INDONESIA’S LOCAL CONTENT REPRESENTATION IN ASIAN GAMES 2018 MASCOT DESIGN

Indonesia’s Local Content Representation in Asian Games’ 2018 Mascot Design. The Asian Games is a grand event in the field of sports which is held every four years and involves hundreds of athletes from all over Asia. Therefore, the Asian Games, in addition to being a sporting competition, are also allowing the host country to show their development and relevance in the international league. The Asian Games event is also a major concern of President Joko Widodo because of its potential to be the place for attracting investors and also promoting Indonesia’s tourism. One main focus towards this event is shown by using a graphic system and branding following design principles and harmonization with Indonesia’s local wisdom. The representation of Indonesian culture and representation of the motto of the 2018 Asian Games "Energy of Asia" must be embodied in the visual design of the 2018 Asian Games, including logo design, graphic systems, and mascot design
 Keyword: Asian Games 2018, vernacular design, mascot design, local content.

CONTEMPORARY SHAPE OF LOGO DESIGN FOR DESIGN QUALITY AND EFFECTIVENESS

The goal of this research is to investigate the modern shape of logo design for design quality and effectiveness. Since the announcement of the Movement Control Order (MCO), the market has seen an increase in demand for logo design. Many entrepreneurs appear to be prioritizing online business. Although the high demand for logo design is a good thing for every graphic designer, the logo design field is also losing quality. This study's methodology is a hybrid method (combination of quantitative and qualitative). Quantitative and primary data are gathered through interviews with both designers and entrepreneurs, as well as a survey form. While qualitative data is gathered from Google Scholar, ResearchGate, articles, a literature review and YouTube. This study also includes the effect of logo design on consumer behavior, how the COVID-19 is changing consumer behavior, and the researcher's justification based on logo design guidelines. This paper can be used as a trend analysis for marketer, designer, and other marketing, branding, or academic purposes.

Perceptual similarity measurement based on generative adversarial neural networks in graphics design

Measuring the similarity between images is of paramount importance in computer vision. However, the commonly used pixelwise similarity metrics do not match well with perceptual similarity. The purpose of this paper is to propose a visual similarity measurement method, which can be effectively used for plagiarism detection in graphic design. Plagiarism detection of designs refers to the identification and determination of major similarities. It is difficult to carry out the similarity learning process in traditional deep neural network due to the insufficient of training samples. To overcome this problem, a novel scheme is proposed for measuring perceptual similarity of graphics by using a constraint Generative Adversarial Network (GAN) model. The generator of GAN is used to create similar graphics following the common plagiarism features of logo design. Unlike the traditional discriminator which judges the authenticity of the generated image and the original image, the modified discriminator is used to calculate the perceptual similarity of the graphics pair. In graphics design, plagiarism mainly focuses on the changes of shape, color and style, which has certain cognitive subjectivity. Therefore, design experts were invited to participate in a group of cognitive analysis experiments. A perceptual constraint model is established to limit the generation of plagiarized graphics according to “design and visual rationality”. Promising results demonstrate that the proposed method can be used for plagiarism detection of logo design. Given its effectiveness and conceptual simplicity, I hope it can serve as a baseline and contribute to the future research on plagiarism detection of artworks.

Art and logo design

This paper aims to present a research study concerning the graphics and symbols in logo design exhibited in an art program dubbed ‘Golden Ages of Art Nouveau and Art Deco’. It was important for us to understand these trends, their characteristics and graphics, to create many times beautiful masterpieces of art. We have noticed a lot of differences between these two art movements related to symbols, signs and colours which were used. It was ‘a special art travel’ to study, theoretically and practically, the field of logo design connected to these ages. Starting from our research study, we have tried to make ‘a basket’ of features which characterises each trend. We have tried to explain the diversity of elements used as an art graphic design focused on logos. And, of course, we have tried to create logos using the features of Art Nouveau and Art Deco.
 
 Keywords: Art Nouveau, Art Deco, logo design, feature, symbols, colours.

When Does Dispute Resolution Substitute for a Reputation System? Empirical Evidence from a Service Procurement Platform

We consider the role of online dispute resolution (ex‐post guarantees of supplier quality) when introduced in the presence of an online reputation system (an ex‐ante informational mechanism), in the context of online service procurement platforms. We argue that dispute resolution will reduce buyers’ reliance on reputation systems in their hiring decisions to varying extents, depending on the nature of the work required. We assess these predictions using proprietary data capturing projects, service providers, bids, and hiring decisions around a natural experiment: the introduction of a new dispute resolution system at a major online service procurement platform. We provide evidence consistent with our expectations; introducing a dispute resolution system led buyers to reduce their consideration of service provider rating volumes in hiring decisions, particularly for projects where service provider performance could be evaluated objectively by a third party (e.g., data entry, as opposed to more subjective, creative work, like logo design). We also report a variety of additional analyses, which demonstrate the robustness of our findings to alternative measures, dynamics of the effects depending on buyers’ experience with the dispute process, and the impact of the dispute service on buyers’ propensity to enter ratings of service providers. These findings provide empirical evidence that dispute resolution can be an effective, alternative means of mitigating supplier quality risks in online service procurement markets in place of ex‐ante signals of provider quality. However, this is particularly true in settings where the output of work contracted can be objectively evaluated by a third party.

Brand Design And Branding Strategy For Agro Nusantara “Kopi Warga”

Local farmers who are members of the Agro Nusantara farmer group in Pangalengan, farm typica arabica coffee or buhun coffee known as Java Preanger. Until now, Agro Nusantara is able to produce quality coffee that meets the requirements as specialty coffee. Although the coffee produced by Agro Nusantara has the advantage of high quality, coffee is still sold as a generic product / as a raw material, which is marketed to regular regular buyers. This means that the superior product has a sub-optimal selling value, because it has a status as a generic product / wholesale product and has a "distance" or a big gap from consumers who enjoy coffee. The success of a product in the market is determined by how the marketing strategy is, the product must have a brand so that it is known or is present in the perceptions of target consumers. For this reason, a brand / branding design is needed as a strategic part of the marketing strategy for Argo Nusantara coffee products.The design of brands and branding for the coffee products of this Agro Nusantara farmer group includes brand names, brand identity / product logos, packaging design, and brand identity applications. The design process is carried out through the observation stage which includes the location of the object of research, information about coffee products, the vision and mission of partners, and others. In addition, interviews were also conducted with the leaders of the Nusantara Agro Farmers Group.The results obtained from this research are that the Agro Nusantara farmer group has succeeded in having a brand name - brand identity - a brand design for its coffee products which is named "Kopi Warga". This name contains a local meaning to build a message and the impression that this coffee product is from folks to folks. In addition, in order to maintain consistency of messages and impressions, to create a visual identity system, the Kopi Warga logo design is also applied to various retail supporting media such as sign boards and coffee serving equipment.

Stability or instability: the impact of brand concepts on logo design preferences

It is generally accepted that logo characteristics have significant effects on consumer brand preferences. However, little is known about how logo stability and instability drive consumer attitudes. To address this gap in the logo literature, the authors draw on a new perspective of brand concepts based on human values and explore why and how this logo characteristic exerts influence. Across three studies, the authors show that consumers prefer a stable logo brand when it embodies conservation concepts, while they prefer an unstable logo brand when it embodies openness concepts. The underlying mechanism for this matching effect is processing fluency. Furthermore, the matching effect is attenuated for people who are low (vs. high) in visual information processing. Overall, these findings shed light on when and how marketers should adopt stability/instability in logo design.

標誌設計中極簡主義的應用?究

標誌已不僅是⼀個簡單的圖形, 隨著當今信息技術的⾼速發展和多媒體的廣泛應⽤, 使標誌的形式、傳播的⽅式以及展⽰的姿態越來越多樣化。其中, 以極簡主義形式設計的標誌最受⼤眾喜愛, 極簡主義是1960年左右西⽅國家的藝術流派之⼀, 極簡主義追求的是利⽤⾮常簡單理性的形式, ⾼度的功能化, 不追求⼀絲⼀毫的各種裝飾, 這種⾵格⼀出現就⽴⾺⾵靡各個領域。⽤極少的東西讓設計顯得更加整潔有內涵, 現在社會中很多標誌設計都讓⼈眼花撩亂, 阻擋了正常認知標誌的視線, 正是這樣, 設計師運⽤簡單的元素把複雜的信息簡單化, 設計出讓⼈們簡單易懂識別性⾼的標誌設計, 這也是設計師們對極簡主義的喜愛和追捧的原由。本⽂以⽂獻研究法對其設計原則和⾵格特點進⾏系統的歸納整理, 為⽂章奠定了理論基礎。同時配合案例研究法、⽐較研究法, 找出它們的特徵與共性, 為後⾯的標誌設計原則和構思⼿法做準備。最後運⽤歸納分析法將極簡主義在標誌設計中是如何運⽤, 在未來, 構建的設計原則和構思⼿法必然會使極簡主義在標誌設計乃⾄全⽅位設計應⽤中展現出更⼤的價值和作⽤。

인공지능 기반 로고디자인 툴의 가능성에 대한 탐색적 실험

근래 인공지능 기술의 급속한 발전에 따라, AI 기반 디자인 툴이 사람 디자이너를 대체할 것인지, 디자인 업무가 새롭게 규정될 것인지에 대해 논의되고 있다. 이에 본 연구는 AI 기반 로고디자인 툴의 가능성과 한계를 탐색하고자 한다. 이를 위해 AI디자인툴을 쓰는 비디자이너, AI디자인툴을 쓰는 디자이너, AI디자인툴을 쓰지 않는 디자이너를 모집하여 스타트업의 로고를 2개씩 디자인하게 하고, 설문조사로 이를 평가하였다. 102명의 설문참가자들은 6개 시안의 선호도와 전달력을 7점 척도로 평가하였고, AI에 의해 만들어진 안을 추측하였다. 통계분석 후에는 로고를 만든 실험참가자들이 모여 FGI를 진행했다. 설문결과 선호도에서는 비디자이너가 AI로 만든 로고가 가장 선호되었으며, 전달력에서는 디자이너가 AI를 쓰지 않고 만든 로고가 가장 좋게 평가되었다. 참가자들은 AI로 만든 디자인 안이 무엇인지 잘 판별하지 못했으며, AI로 만든 안보다 사람 디자이너가 만든 안이 더 우수하다고 기대했다. FGI에서, AI기반 로고디자인 툴은 생산성이 뛰어난 반면 디테일한 조정이 불가능한 단점이 있다는 의견이 수렴되었다. 이상의 연구를 통해 AI기반 로고디자인 툴은 전문가 못지않은 결과물을 낼 수 있으며, 사람 디자이너가 만든 결과물과 쉽게 구분되지 않는다는 점을 확인하였다.

Examining Factors of Sports Brand Logo Design that Influence Purchase Intentions: Undergraduate Students Perspective

Logo is vital for a company as it plays the huge role for the growth of business. Every company owner needs and desires their organization to be recognisable and boost the profit of company well. To achieve an impressive success in this competitive and challenging market, they must be one step ahead of their competitors. Thus, a company's meaningful logo can have a major effect on the market and attract new customers to boost revenue. As logo is the essentially branding tool, it is a company's or business's first point of communication and exposure with the world. This research study demonstrates the Signalling Theory which indicates the relationship between colour combination, shapes, lines and fonts used in logo towards purchase intention in sport’s brand product from University Malaysia Sarawak (Unimas) undergraduate students’ perspective. 374 questionnaires were distributed to respondents which are undergraduate students from Unimas for the purpose of testing and analysis of the hypotheses in this research study. The data collected was evaluated with the Statistical Package for the Social Sciences (SPSS) version 26.0. In this research, it was found that the shape of the logo and the line used in the logo had a major positive relationship with purchase intention towards sport brand product from Unimas undergraduate students’ perspective, while the colour combination of the logo and the font used in the logo had a minimal impact on purchase intention towards sport brand product among Unimas undergraduate students. In contrast, the relatively insignificant impact of colour combination and font used in logo on sport brand product implementation tended to be influenced by other variables that yet to be determined.

Application Analysis of Computer Information Science and Technology in Logo Design of Digital Era

With the development of society and the progress of human civilization, the application of science and technology in people’s daily production and life is becoming more and more extensive. The application of computer information science and technology in logo design of digital era has gradually become a development trend in the future. Signs generally have long-term use value, once established, they will not change easily. However, with the rapid development of this era, the design of modern signs needs to follow the development of the digital era to design. In order to better help the logo design of the digital era in the current era, this paper puts forward the method of applying computer information science and technology to the logo design in the digital era. Through in-depth study of the current status of logo design in the digital era, the process of logo design in the digital era is simulated, so as to formulate a set of logo design most suitable for the digital era in this era Methods of calculation. Through the analysis, the method proposed in this paper successfully provides a new development idea for the application of computer information science and technology in the digital era logo design.

An evaluation for rebranding: the impact of logo change on brand attitude and brand loyalty

Purpose - This research investigated on the issue of Logo change in the rebranding strategy. The rebranding strategy plays an important role in the brand’s cycle and enhances the competitiveness continuously. Since brand is one of the most important assets of the company, logo is the core visual factor for customer to recognize, memorize and communicate. Meanwhile, logo is often redesigned along with the adjustment of brand strategy to meet consumers’ needs. Therefore, logo change is the most direct and speedy method among the brand strategy which is also the key factor to create another peak of the business and sustain the brand life circle. Methodology - The study employs the experimentation method of quantitative research to explore how logo change influences the consumer behavior. By analyzing four different scenarios, 2 (Logo Appropriateness: high vs. Low) x 2 (Logo Familiarity: high vs. low) and collecting 460 data from college students, the study will also adopt ANOVA to measure the influence of brand attitude and brand loyalty affected by logo change. Findings- The result of the study indicates that rebranding is a continuously dynamic cycle which proves a positive impact will be influenced by the logo appropriateness towards to brand attitude and brand loyalty. In other words, when customer view the logo design in line with the meaning of brand, the more familiar with the logo the more positive attitude towards the brand loyalty. Conclusion- Rebranding strategy aims to sustain the life of brand and the important method to create the peak of innovation continually. Furthermore, the logo change is more direct and speedy way to attract customer attention. Therefore, the contribution of the research will not only make up the gap between the logo design and rebranding research but also provide the best reference for brand managers to upgrade the brand strategy.

INOVASI KEMASAN DAN PELUASAN PEMASARAN PRODUK CINCAU HIJAU KTHR AMANAH

Innovation and marketing of a product are prioritized for the progress of a business. KTHR Rukun Amanah produces a product, namely a drink from processed green grass jelly which is one of the advantages with the hope of increasing people's income. However, there are problems faced by KTHR in developing processed green grass jelly products, that are the limited marketing of the product which includes unattractive product packaging and low selling prices. To increase sales and consumer interest in green grass jelly processed drinks, innovation and marketing expansion are needed. The form of innovation carried out here is the design of the brand logo for processing green grass jelly and packaging innovation in the form of bottles to make it more attractive. Furthermore, marketing expansion is carried out by providing access to sell Chao Chendol beverage products to bazaars and also stalls in the campus of the University of Muhammadiyah Malang.

Modelling the Interdependences between Brand Logo Design and Consumers’ Perceptions Regarding Brand Personality Dimensions

Modelling the Interdependences between Brand Logo Design and Consumers’ Perceptions Regarding Brand Personality Dimensions

President, Preacher and Populist: ANC, DA and EFF Leader Posters of the 2019 South African Elections

ABSTRACT This article presents the findings of an analysis on a sample of three 2019 South African election posters. Posters that feature the party leader from the ruling African National Congress (ANC), the opposition Democratic Alliance (DA) and the “largest of the small parties” the Economic Freedom Fighters (EFF) are analysed to provide insight into the manner in which the posters are designed to appeal to the voting public through the design of their textual and visual elements. The elements analysed are the representation of the leader, the party logos and colours used, as well as the textual content and fonts selected for each poster. The interpretation is supported by positioning the elements within their historical and cultural bases and referencing political communication research. The analysis finds that while the choice to foreground the party leader on the posters is similar between the three parties, their posters also show significant differences with regard to the size and positioning of each leaders’ image, their nonverbal cues and clothing. Such differences, coupled with differences in the use of colour, logo design and the choice of typography and slogans results in three distinct identities which I have named President, Preacher and Populist.

Colorization of Logo Sketch Based on Conditional Generative Adversarial Networks

Logo design is a complex process for designers and color plays a very important role in logo design. The automatic colorization of logo sketch is of great value and full of challenges. In this paper, we propose a new logo design method based on Conditional Generative Adversarial Networks, which can output multiple colorful logos only by providing one logo sketch. We improve the traditional U-Net structure, adding channel attention and spatial attention in the process of skip-connection. In addition, the generator consists of parallel attention-based U-Net blocks, which can output multiple logo images. During the model optimization process, a style loss function is proposed to improve the color diversity of the logos. We evaluate our method on the self-built edges2logos dataset and the public edges2shoes dataset. Experimental results show that our method can generate more colorful and realistic logo images based on simple sketches. Compared to the classic networks, the logos generated by our network are also superior in visual effects.

Show it or say it: how brand familiarity influences the effectiveness of image-based versus text-based logos

Some companies use image-based logos (e.g., Pepsi and Apple), while others use text-based logos (e.g., GameStop and Kohl’s). This research examines the influence of brand familiarity on consumers’ responses to these distinct logo formats. Four studies show that when consumers are familiar with a brand, they respond more favorably to image-based logos than to text-based logos. However, when less familiar, consumers prefer text-based logos over image-based logos. Studies include secondary data analysis on the real-world performance of several hundred global brands with logos of varying image-to-text design ratios. Three controlled experiments then identify processing fluency as the mechanism underlying the observed effects. Together, results provide insights for logo design optimization across companies and over a brand’s lifetime, identify brand familiarity as a key consumer-based determinant of logo design effectiveness, and reveal a novel moderator to the common empirical finding that images are favorable to text.