Logical Scheme Research Articles

Методологічні основи визначення і контролю витрат біопалив у процесі руху автомобіля

The paper proposes a methodological approach to determine and control fuel consumption (biofuels) of a car that has known design parameters and moves in known conditions at known modes. It is noted that at this stage it is more attractive to use mixed fuels based on gasoline or diesel fuel with the addition of various impurities of biological origin. For gasoline-based fuels, impurities can be methyl or ethyl alcohol, for diesel fuel – vegetable oils, as well as their methyl and ethyl esters of these oils. A structural and logical scheme has been developed, which explains the main provisions of the proposed determining method and controlling the biofuels consumption. In the structural and logical scheme, the following groups of parameters that take place during the car movement are highlighted: parameters of the conditions, the driving mode design. The mutual influence of parameters among themselves and between groups, the influence of the biological component concentration on its consumption, which must be taken into account to determine and control the consumption of biofuels during the movement of the car, was analyzed. It is shown that when switching to the use of biofuel, there is a change in the indicator coefficient of the internal combustion engine, which also affects the change in consumption.It has been proven that in the process of using biofuel, important factors affecting its consumption are density, lower heat of combustion, and the theoretically required amount of air for kg of biofuel combustion, which depends on the volumetric a specific biological component concentration in it. It has been proven that in the biofuel use process, important factors affecting its consumption are density, lower heat of combustion and the theoretically necessary amount of air for combustion in 1 kg of biofuel, which depends on the volumetric a specific biological component concentration. Taking into account the relative indicators of the «main» fuel (lower combustion heat, density and theoretically necessary air amount for the combustion of 1 kg impurities), it was established that the smallest increase in fuel consumption by the car engine during operation occurs when rapeseed oil is added to diesel fuel.

Methodological Aspects of Elaborating Marketing Strategy of Innovation Bank Products and Services

Today the key factor of influencing banking sector is the development of information systems and overall strategy of economy digitalization as its consequence. On today’s competitive banking market we can observe the necessity to elaborate and promote approaches to banking product and service marketing that are meant to provide finance stability of banking business and orientation of marketing innovation bank functioning not only to their opportunities but also to market needs. In spite of a big number of publications dealing with this issue, academic research should be developed further. In research by Russian scientists there are actually no developments dealing with the problem of finding structural components for elaborating marketing strategy of banking products and services. Insufficient attention was paid to approaches of defining the essence of banking product and service marketing. The problem of assessing the level of the impact of banking innovation marketing on competitive positions and finance stability of banks has not been settled yet. The article showed components necessary to elaborate strategy of banking product and service marketing, among which the author underlined their characteristics depending on the model of commercialization, sub-system of their implementation process and interconnection between the chosen marketing strategy and classification features of banking innovation. The author designed a structural and logical scheme of elaborating strategy of baking product and servicer marketing and formulated its definition.

FORECASTING THE SUCCESS OF EDUCATION SEEKERS FROM A SEPARATE EDUCATIONAL COMPONENT BASED ON THE RESULTS OF THE PRELIMINARY MASTERY OF SUBJECT COMPETENCIES

The paper examines the main concepts related to the quality of education in general and the assimilation of educational material by higher education seekers. The task of predicting a seeker's grade in any discipline is formulated with data on his assimilation of program learning outcomes that also correspond to this discipline. The available specialized information system of own development is described which applies a number of methods (multivariate linear regression, artificial neural networks, k-nearest neighbors) and determines which method will be the most effective for the analysis of specific data. It is noted that during the further improvement of the quality system of knowledge assessment, it is important to determine at what level the student of education possesses the acquired competences, i.e. to calculate the success of seekers in terms of general and professional competences and program learning outcomes, determined by the standards of higher education and educational programs developed on their basis. The developed algorithm for calculating the success rate of higher education applicants in terms of program learning outcomes is presented; according to this algorithm, data were prepared on the acquisition of software creation competencies by 78 seekers of the first level of higher education of the educational and professional program Intelligent Decision Support Systems specialty 124, Systems analysis, of the DSEA. To solve the problem of forecasting by the method of artificial neural networks, the programming and data analysis language R is proposed. A script for finding the optimal neural network architecture is created. It was found that the best result (correlation is 0.9599, average absolute reduced error is 0.1132, percentage of correctly predicted points on the Ukrainian scale is 79.2) provides a perceptron with two hidden layers and five neurons in each one. This network was applied to predict the success of the new academic group: correlation is 0.923, the average absolute reduced error is 0.0654, the percentage of correctly predicted points on the Ukrainian scale is 82.4. The obtained results can be used to assess the quality of the structural and logical scheme of the EPP and in the work of the department during the analysis of seekers' success, etc.

Land Use Recognition by Applying Fuzzy Logic and Object-Based Classification to Very High Resolution Satellite Images

The past decade has seen remarkable advancements in Earth observation satellite technologies, leading to an unprecedented level of detail in satellite imagery, with ground resolutions nearing an impressive 30 cm. This progress has significantly broadened the scope of satellite imagery utilization across various domains that were traditionally reliant on aerial data. Our ultimate goal is to leverage this high-resolution satellite imagery to classify land use types and derive soil permeability maps by attributing permeability values to the different types of classified soil. Specifically, we aim to develop an object-based classification algorithm using fuzzy logic techniques to describe the different classes relevant to soil permeability by analyzing different test areas, and once a complete method has been developed, apply it to the entire image of Pavia. In this study area, a logical scheme was developed to classify the field classes, cultivated and uncultivated, and distinguish them from large industrial buildings, which, due to their radiometric similarity, can be classified incorrectly, especially with uncultivated fields. Validation of the classification results against ground truth data, produced by an operator manually classifying part of the image, yielded an impressive overall accuracy of 95.32%.

Estrategias para la Generación de Productos de Nuevo Conocimiento y de Apropiación Social del Conocimiento, En Seguridad y Salud en el Trabajo y Gestión Ambiental

Goal: This study aimed to conduct a thorough review of the scientific literature, meticulously identifying the diverse approaches, attributes, and logical schemes used to understand the intricate dynamics of organizational culture. Theoretical framework: The principles of meta-analysis were used for the bibliographic survey to contemplate all theories and theoretical fields contained in studies on organizational culture so that a faithful representation of its conceptual scope could be obtained. Method: The conceptual bibliographic method was used in its four stages: formulation of the problem, data collection in international scientific databases, analysis and organization of the data, and consequent generation of answers to the investigation's guiding questions. Results and discussion: The results indicated the existence of 27 distinct approaches, which can be organized into seven semantic groups. One hundred-two attributes were also found, which generated ten semantic groups. The logic found is that organizational culture manifests itself through sharing its members' mental content and configuring physical and extraphysical spaces. Implications of the research: These findings shed new light on organizational culture by characterizing it as an extraphysical phenomenon that manifests itself physically, confirming new theoretical fields about organizations, such as spiritual and interpsychic dimensions. Originality/Value: This study contributes to the understanding of organizational culture by showing that rites, myths, beliefs, values, and others are merely distinct forms of manifestation of a phenomenon that is intrinsically and extrinsically non-material.

Optically-reconfigurable integrated optical directed logic computing based on silicon photonics.

Optical directed logic, as a novel logical operation scheme, harmoniously combines the benefits of optical and electrical signals, surpassing traditional electrical and all-optical logic operations in terms of the flexibility and power consumption. Its potential in high-speed optical signal processing and electro-optical computing is immense. However, achieving tunability of the logic function normally relies on external electrical tuning or multiple laser sources, which often results in excessive power consumption and costs. In this work, by utilizing the polarization state of light within the optical directed logic, we demonstrate an optical directed logic device on a silicon-based platform. This single device can realize three different logic operations, which are XNOR, XOR and NAND, by simply changing the input light's polarization state, which comes at a minimal additional power consumption. Moreover, we also significantly enhance the device's response speed through a novel side-integrated metal thermal phase shifter, reducing the response time to 5 µs. Ultimately, we demonstrate logic operations at 60 kbps which maintains a leading standard among the currently reported thermally tuning optical-directed logic (ODL) devices, and successfully integrated polarization division multiplexing technique into ODL devices. This result provides a novel method to realize high-speed optical directed logic with high reconfigurability, which presents significant application prospects in the high-speed optical information processing field.

PROJECT FINANCING IN THE SYSTEM OF ENSURING NATIONAL SOCIO-ECONOMIC AND FINANCIAL SECURITY

The article explores the possibilities of project financing tools in ensuring national socio-economic and financial security. The theoretical foundations of the formation of the category “economic security” of the state, which includes social security, as well as its interrelated elements and system superstructure, are determined. The scientific work on clarifying the relevant national interests in the economic sphere is systematized, as well as the position regarding the definition of the financial component as a fundamental element of economic security among those traditionally singled out by modern science is substantiated. The essence of financial security is clarified in the plane of modern scientific thought as a critically important superstructure of the national system of socio-economic security, which allows the state to effectively eliminate any challenges and threats while maintaining the stability of economic development and social stability. It has been proven that the appropriate level of financial security is achieved through the activation of the investment sphere. It was determined that project financing could be used as an effective tool for strengthening the financial security of the state, which should contribute to the achievement of key directions of modern state policy; the main factors contributing to the development of project financing in the world were investigated, and a retrospective analysis of its occurrence was carried out. Specific features and features of the practical implementation of project financing are determined. The expediency of using project financing in the context of the development of the investment environment is substantiated; conceptual approaches are applied to clarify the place of project financing tools within the framework of ensuring the national socio-economic and financial security of the state, and the corresponding structural and logical scheme is presented. The role of sources of international support from international financial and credit organizations, development institutions and donor countries in the context of implementing project financing tools in strategically important sectors to rebuild the national economy and strengthen the state's socio-economic and financial security is defined.

Searching for Alternative Development of Economy and Marketing Role of Higher Economics Education in Russia

Economy of the country and regions today find themselves in a complicated situation of choosing alternative ways of development. Declining international influence leads to analysis and substantiation of new ways of development. Marketing as a centre of coordination for region sustainable development is becoming a supporting structure for the growing appeal on home market. Higher economics education and its agents, i. e. Russian universities of economics will bear high responsibility for searching and substantiation of alternatives ways of working on markets. On the basis of expert assessment and comparative analysis of economics and other regional universities (pedagogical, technical, classical) competitive advantages of specialized higher education institutions in working with mass media were demonstrated. Managerial features, professional orientation of education and training programs, economic links with regional enterprises can highlight these advantages. Rising requirements of branch regulators to media activity of universities result in chaotization of information flows and increase in their impact on regional positioning. Therefore, we can observe an antagonistic dualism between harsh reality and magic virtual pictures. The authors put forward a logical scheme for resolving this problem, relying on synthesis of institutionalism, cluster approach (according to M. Porter) and conventional territorial and industrial marketing.

Employee-centered Industry 5.0 - Case analysis of Haier

How green digital intelligence and ecology promote enterprises to transform into industry 5.0 has attracted the attention of the industry and academia. Still, its internal driving mechanism at the micro level has not been clarified. Based on the perspective of enterprise dynamic capability and resource allocation, this paper studies the “path-process-capability” logical scheme of Industry 5.0 restructuring value chain. Firstly, the multi-case configuration analysis is carried out through focused stepwise quantitative case analysis to explore the resource collaboration path of Industry 5.0 transformation. Then, the process of digital intelligence and ecological reconstruction of the value chain is studied longitudinally for a single case, and the stage characteristics of green digital intelligence and ecology driving the Industrial 5.0 transformation of manufacturing enterprises are studied by combining the time series interval method and the critical event method. The process mechanism of digital intelligence and Industry 5.0 key capabilities are found. Aimed at the path problem of green digital intelligence and ecological reconstruction of the manufacturing value chain, based on multi-case statistical analysis and single-case in-depth analysis, the reconstruction mechanism and scheme of manufacturing ecological value chain were obtained. The research findings are as follows: firstly, four configuration forms of digital intelligence and ecological resource allocation are identified, and the rational allocation of resources is realized through the collaborative effect of resources. Secondly, the ecological process of green digital intelligence of manufacturing enterprises is based on the process of “standardization - online - integration - intelligence - ecological - Industry 5.0”, and the key technologies of each stage are identified. Third, in the transformation process of Industry 5.0, three key capabilities of enterprise digital production, digital drive, and ecological economy are constructed and data-led to promote the transformation and development of enterprise intelligent services and leverage the new business form of digital ecology.

Strategic Planning at Federal Level: Main Elements and Structural and Logical Connections

A significant problem of the organization of strategic planning is the lack of a unified methodology for the development of strategic planning documents. At the same time, coherence is not achieved between the accepted documents on targets, tasks, and time frames. The author supports the view that it is necessary to adopt a special normative document that removes these contradictions, and, as a contribution to its development, a number of methodological solutions are proposed, without which the development of a unified methodological approach seems problematic. The article summarizes the practice of federal strategic planning (25 current and 5 discontinued federal strategies are analyzed). It has been established that when developing federal strategies, a wide variety of approaches are used to establish consistency and interrelationships between the elements of strategies. The relationship between the elements is unclear or completely absent. In addition, the interpretations of different elements (goals, directions, priorities, tasks) often do not differ, and are also characterized by features not peculiar to these elements. As a result, the strategy turns into an enumeration of all possible common intentions with an indistinctly expressed, and therefore difficult to control end result. The adaptation of the mission concept from corporate strategic management to state management is considered appropriate. The essence of individual elements of the strategic plan is clarified, and their concepts that are absent in federal legislation (such as direction, priority) are formulated. A structural and logical scheme of the strategic plan is proposed, linking all the elements of the plan into a single system — from the mission to the tasks, as well as containing recommendations on the most appropriate placement of these elements in various types of strategic planning documents. The implementation of the proposed approach will help streamline the development and presentation of strategies, make the choice of strategic goals and directions more reasonable.

Rational use of inconvenient lands in the system of land management and forest restoration

Nowadays, much attention has been paid in the Russian Federation to restoration of abandoned agricultural land, some of which are inconvenient. This article is exactly about the rational use of such lands in the system of land management and reforestation. Special attention is paid to the afforestation methods of these areas. The article also shows the distribution areas of afforestation sites on lands subject to various degradation, contains the logical scheme of the sequence and design of surveying activities for the creation of agroforestry and agrophytomeliorative plantations in working projects, and considers the parameters of the formation of forest structures that affect the effectiveness of land management measures.

SPIRITUALITY AS A CRITERION OF SOCIO-PSYCHOLOGICAL NORM: THEORETICAL AND EMPIRICAL EXPERIENCE OF JUSTIFICATION FOR THE PERIOD OF LIMINALITY (INDIVIDUALS AND GROUP LEVEL)

The article presents the results of the fi rst domestic socio-psychological empirical pilot study of the phenomenon of spirituality based on the theoretical ideas of S. L. Frank. The theoretical part of the article presents a four-aspect model of spirituality (moral, cognitive, aesthetic, religious aspects) and a six-factor model of the moral aspect (in terms of a morally perfect attitude towards another person), built on the basis of the model-forming parameter «morally perfect attitude». The criteria for socio-psychological norm and pathology are discussed. In the empirical part, with the help of a developed questionnaire, ideas about a morally perfect attitude towards another person are studied. The questionnaire was tested on a small sample of students in order to test its capabilities for studying the moral aspect of spirituality and assessing socio-psychological norms and pathologies. Conclusions are drawn about the acceptability of the developed conceptual and logical research scheme and the questionnaire used, as well as the advisability of continuing this research in terms of three other aspects of spirituality. The substantive results of the study are of an auxiliary nature due to the statistically insignifi cant sample (35 people). At the same time, the applied method of assessing the socio-psychological norm and pathology on the test sample showed a discrepancy between the results and the norm in terms of the moral aspect of the spirituality of the group.

О совершенствовании взаимодействия локомотивных бригад пригородных поездов с ремонтными подразделениями

Objective: to consider the need to make adjustments to the “Methodology for interaction between locomotive crews of commuter trains and repair departments”. To consider the introduction of a new operational center for interaction between the repair department and locomotive crews through a mobile application developed on the basis of the existing ACS-PRIG system. Develop the personnel management structure of the new center. To present a block diagram of interaction, as well as to describe new positions required for effective interaction of structures. Methods: identification of shortcomings in the interaction of locomotive crews of suburban trains with repair units at present, analysis of cooperation between the two units and their adjustment; development of a mobile application based on the existing ASU-PRIG system; development of a logical scheme of interaction. Results: the necessity of adjusting the interaction of locomotive crews of suburban trains with repair units is indicated. It is established that it is necessary to introduce a new position and a new apparatus of interaction, named in the project “CDC”, as well as to develop a list of job duties for responsible persons. The need to introduce a mobile application for information support of locomotive crews in the performance of their trip-related duties by providing the MVPS crew with access to electronic documentation, automating communication with the repair personnel of the CDC has been identified. To increase the efficiency of interaction the mobile application should be simple, convenient and have a clear interface. Practical importance: the necessity of introducing a new operational center of interaction between the repair department and locomotive crews through a mobile application recommended for use in the operating depot PM-20 and repair depot PM-15 is shown. This innovation will increase the efficiency of interaction between the two units, which in turn will improve the quality of repairs. This method of cooperation will reduce the number of failures and breakdowns of rolling stock. The proposed changes in cooperation can be recommended for practical use.

IMPLEMENTATION OF A SYSTEMATIC APPROACH TO THE ANALYSIS OF THE STRUCTURE OF ECONOMIC SECURITY OF ENTERPRISES IN THE AGRICULTURAL SECTOR OF UKRAINE

The article is devoted to implementing a systematic approach to developing the economic security structure of enterprises in Ukraine's agrarian sector. It is substantiated that the economic security of enterprises of the agrarian sector of the economy as a system should include the following components: food; environmental safety; biological (resource); financial and credit; social; inventory management and management; social indicators; insurance coverage; state regulation; agricultural cooperation; Monitoring; agricultural information; agriculture and animal husbandry; Machines; employment; Trade; wholesale food markets; scientific support, etc. This creates an idea of the structural and logical scheme of interconnection and mutual influence of the main elements of the system of economic security of agricultural enterprises. It is determined that the elements and subsystems of the system of economic security of enterprises in the agricultural sector are marked by specific principles. In particular, it is determined that the resource principle means that the subsystems interact with resource flows to provide all the necessary resources for the implementation of the main goal – economic security in the agricultural sector; the information principle provides for the exchange of information between subsystems to ensure the stability of the entire system; the organizational principle defines the interconnection of subsystems for the effective achievement of the main goal; technological principle denotes the technological coupling of subsystems in the process of transforming resources to achieve the goals of food and raw material supply; The functional-target principle determines that subsystems with their target functions contribute to the achievement of the overall goal - the economic security of the agricultural sector. A typology of structural components of an agrarian enterprise's management of economic security has been developed. The substantiation of the allocation of functional components and elements of this system is carried out. The typology of structural components of the system of management of economic security of an agricultural enterprise includes such elements as environmental, resource, financial and credit, integration, monitoring, information, production, technical and technological, personnel and sales, as well as a component of scientific and innovative support, inventory management, insurance provision, state regulation.

ОБЛІКОВО-АНАЛІТИЧНЕ ЗАБЕЗПЕЧЕННЯ ІМПОРТУ МЕДИЧНОГО ОБЛАДНАННЯ

The aim of the research was to assess the state of the medical equipment market and its import, construct an algorithm (stages) of this process, and identify components related to accounting organization to enhance the efficiency of such assets in unstable conditions. To achieve this, the positions of modern scholars dedicated to the import of medical equipment and its accounting and analytical support were critically evaluated. The dynamics of the global market for medical technologies and their import into Ukraine were identified. Based on the obtained results, a reasoned scheme of import stages was constructed. The components, sequence of implementation, significance, and content of each stage were justified. The proposed step-by-step logical scheme of medical equipment import includes organizational, methodical-accounting, and analytical components. The main characteristics of each stage were identified, and improvements were proposed for elements belonging to the accounting system, such as the use of accounting records, the ability to simultaneously use various equipment acquisition sources, and the conduct of valuation procedures to justify the optimal selection. The proposed import stages will allow healthcare entities to organize the process of medical equipment procurement efficiently and with maximum benefit. They contribute to improving vital classical management functions, namely accounting and analysis, by enhancing their informativeness and completeness. Adherence to the import stages will not only contribute to the efficiency of representatives responsible for medical equipment supply and quality within our country but also enable consumers to actively participate in improving its utilization through improved accounting and analysis methods.

Comprehensive economic analysis of innovation activity of the enterprise

Subject. The article deals with scientific and methodological approach to the complex economic analysis of innovation activity of enterprises. Objectives. The aim is to determine the vector of management decisions regarding the increase in the level of enterprise’s innovation activity. Methods. The study employs methods of scientific abstraction, analysis, synthesis, systematization and generalization, complex integrated assessment, statistical analysis, and matrix methods. Results. To perform the comprehensive economic analysis of innovation activity, we developed a system of indicators and a structural and logical scheme. The results of the analysis of innovation activity of enterprises operating in the food industry of the Donetsk People's Republic show positive trend in the introduction of different kinds of innovations in different aspects of activity. At the same time, the level of innovation activity of most enterprises (60%) is assessed as average, and of 40% - as satisfactory. This requires to develop directions for innovative renewal of existing business models of food industry enterprises, and actively introduce innovations. Conclusions. The practical value of our structural and logical scheme of integrated economic analysis of enterprises’ innovation activity consists in the possibility of integrating into a single cyclical process of a sequence of actions to determine the actual level of innovation activity. The scientific and methodological approach, presented in the study, rests on a multi-criteria system of evaluation indicators, takes into account innovation performance criteria, and enables to reasonably determine management responses to innovation renewal of the current business model of the enterprise.

ВЗАЄМОЗВ’ЯЗОК МІЖ ФІНАНСОВОЮ СТІЙКІСТЮ ПІДПРИЄМСТВА ТА ЙОГО ФІНАНСОВОЮ БЕЗПЕКОЮ

Various approaches to defining the terms financial stability and financial stability are considered, and their connection with the financial security of the enterprise is determined. It is emphasized that financial flexibility is a mechanism that is necessary for the adaptation of the enterprise as an open system to changes in the external environment. A structural and logical scheme was built, which reflects the relationship and interdependence between financial stability and financial security. It has been proven that to ensure stability and security at various stages, it is advisable to apply different approaches to management: adaptive, anticipatory, preventive anti-crisis management. Each of these types of management is focused on the company's response to external challenges and changes. It is noted that financial stability should be assessed in view of the state of the enterprise – whether it is operating in a normal mode or scaling up its activities. In the second case, an increase in dependence on external sources of financing is a normal phenomenon. However, this should not be seen as a threat to financial security. The author's definition of financial danger is given through the prism of the considered terms. Financial danger is such a degree of decrease in financial stability, at which the enterprise faces the threat of losing the ability to finance its activities, and with the existing ratio between its own and borrowed financial resources, it loses financial flexibility in responding to external negative influences. It is shown that in the process of researching stability and security of various systems, including enterprises, terminology is developing. In particular, "antifragility" and "resilience" can be considered new terms. Anti-fragility implies not only the system's response to external changes, but its corresponding transformation, which becomes the key to survival in changing conditions. A resilient enterprise is able to quickly adapt to external challenges, and thus more easily achieves a state of financial security.

Algorithm of management actions for the formation and implementation of a resilient health care quality system.

Aim: Development of an algorithm of management actions for the formation of a resilient system of quality of medical care in health care institutions of obstetric and gynecological profile and formalization of its closed structural and logical scheme. Materials and Methods: A set of theoretical approaches of social medicine and methods of business process reengineering is used, taking into account the dominant ones: systemic and integrated approach and alarm and process approaches; the concept of resilience; quality of medical care; reproductive health care using business ecosystem methods. Results: The algorithm of management actions for the formation of a resilient system of quality of medical care in obstetric and gynecological health care institutions, which is formalized in nine stages: analysis of needs and identification of problems; substantiation of performance requirements; development of a health care quality strategy; involvement of stakeholders; formation of a system of relative indicators; development of an action plan; implementation of a set of measures; monitoring and evaluation; improving the quality of health care. Conclusions: The results made it possible: construction of a closed structural and logical scheme of management actions, taking into account the combination of factors of influence, harmonized with the main functions of the resilient system, which determine the peculiarities of its functioning; justification of the boundaries of managerial and social responsibility of management entities according to the binary components of the medical and social justification of the process of improving the quality of medical care.

МАРКЕТИНГОВІ МЕТРИКИ ПІД ЧАС ПРОВЕДЕННЯ БРЕНД-АУДИТУ

The scientific and methodical regulations of conducting brand audits for trademarks of enterprises are considered. Brand audit zones are defined. Based on the analysis of the role of the brand, the author's classification of the types of brand audit that can be carried out at the enterprise is given. Possible existing assets of the brand are systematized and their connection with the market forms of the trademark is shown. Depending on the type of audit, the subject component of the brand audit is determined. The existing methods of brand audit were analyzed. On the basis of the conducted analysis, an author's scheme for conducting a brand audit was formed. The article provides a classification of approaches and methods of conducting a brand audit, in which analytical and synthetic approaches are distinguished. Within each, recommended methods and systems of metrics are specified. Each of the considered systems of branding effectiveness metrics has certain advantages and limitations. Separate consideration was given to: the "Five A" method of brand indicators, "Ten indicators of brand equity", constructs and elements of brand research, the "wheel" of points of contact with the brand, joint consideration of brand goals and metrics. The classification of brand metric groups given in the article, together with the listed methods, form the basis for determining the specific composition of metrics during a brand audit, depending on the type of brand, set goals and objectives. Brand audit approaches and methods were classified, brand assets subject to audit were considered, constructs and elements of brand research were systematized, goals and metrics for brand audit were determined, and indicators (metrics) of branding effectiveness were developed. Based on the analysis of brand metrics and the authors' own research, existing marketing brand metrics that can be used during a brand audit were systematized. In the context of the material presented in the article, according to the authors, further detailing of metrics for brand audit and the formation of a structural and logical scheme for the formation of the composition of metrics depending on the type of brand, the set goals and objectives, looks promising.

Державна регуляторна політика в аспекті управління економічною безпекою

It is defined that the problems of ensuring financial and economic stability are one of the priority and urgent problems faced by world powers in the last decade, especially for countries with a transforming economy, to which Ukraine belongs. They are characterized by the risk of a long-term budget deficit, which generates significant financial and economic imbalances, reduces investment attractiveness and slows down economic development. Different countries react differently to the present day’s challenges, develop their own special approaches to forecasting and managing the budget deficit, and search for specific instruments to overcome the negative budget balance both in the short and long term. It is concluded that the conceptual and logical scheme of improvement of the State regulatory policy in the aspect of administration of economic security of the State should be focused on solving the scientific and practical problem associated with the optimization of managerial decisions and improvement of relations within the framework of administration of the financial security of the State. Based only on experience and intuition, in modern conditions it is impossible to make qualified decisions on investment, asset management, attraction of borrowed capital, reorganization, etc. When developing a model of economic security administration as part of the State regulatory policy, tactical and alternative goals can be manifested, which can come into conflict when making strategic decisions. Along with this, the analysis of the choice of mechanism shows that profitable motivation has the greatest impact on the results of the State’s activities. If internal mechanisms have failed to achieve their goals, or if the diagnostics have revealed the futility of trying to overcome the crisis by mobilizing only internal reserves, the State can apply for external assistance in the form of loans. The system of strategic financial goals should be specified through the definition of certain target strategic standards. The development of such standards of financial and economic activity serves as the basis for making key managerial decisions and ensuring control over the implementation of the financial strategy in the State regulatory policy. At the same time, economic security itself influences the formation of the strategic development of the State.