ABSTRACT This paper addresses a lacuna in animal geographies, extending the limits of this area of scholarship to include considerations of inanimate nonhuman animals. Drawing upon insights from animal geographies and interdisciplinary monster studies, a case is made that, in having effect and impact, monstrous, mythical and fantastical creatures exert agency which can be harnessed to support the creation and commodification of tangible assets. The Scottish tourism industry has commodified legendary creatures that feature prominently in folklore, tradition and cultural heritage. The Loch Ness Monster, kelpies and unicorns are used to support three facets of contemporary heritage tourism, namely (i) Scotland the theme park, (ii) post-industrial commodification and economic regeneration and (iii) a search for the authentic, or subversive nationalism. There is potential for further studies to elucidate how monstrous, mythical and fantastical creatures are intertwined with how people understand and engage with the world that they live in.