The experimental work is carried out to study the influence of nozzle geometry on the flow characteristics of the submerged turbulent jet impinging on a smooth flat surface. Three nozzle geometry configurations, viz. parabolic, conical and exponential, are considered. Depending upon the nozzle exit diameter, the Reynolds number of 12,000–23,500 and jet-to-plate distance of 0.5–6 is considered. At a higher jet-to-plate distance (z/d = 6), a secondary peak was observed at a radial distance around r/d = 0.4 from the stagnation point. It is due to the transition of fluid flow from laminar to turbulent on the impingement surface. At all Re and z/d, parabolic nozzle geometry resulted in maximum value as compared with other nozzle geometry configurations. This may be attributed to higher pressure losses in the conical nozzle and exponential nozzle than the parabola nozzle because of streamlined flow and this information can be used for local heat transfer phenomena for optimum conditions.