Local Destination Research Articles

Educational Responses to Local and Migration Destination Shocks: Evidence from China

Abstract Over the last 20 years, China has experienced substantial positive shocks to export-oriented industries—especially following its accession to the World Trade Organization—and these shocks have had major implications for human capital investment. One primary channel through which export expansion can shape choices about human capital accumulation is positive labor-demand shocks, and these shocks can be observed both at potential within-country migration destinations and in the locality of birth. Exploiting cross-county variation in the reduction in export tariff uncertainty post-WTO, both locally and at plausible migration destinations, this analysis finds that youth in China reaching matriculation age post-accession in counties experiencing a larger export shock (either locally or at those destinations) show a lower probability of enrolling in high school. This pattern is observed in a sample including both youth who ultimately migrate and youth who do not migrate. For urban youth, the effects of local shocks are larger than the effects of destination shocks, but the opposite pattern is observed for rural youth.

Optimization Model of Tourism Android Application Based on Madura Local Wisdom as a Persuasive digitalization for Global Tourists

Madura has natural, cultural, religious, and culinary attractions, this adds to the wealth of local wisdom of Madura to attract visitors from outside Madura. Bangkalan Regency itself has a lot of tourism, currently still under development by each village pokdarwis (kelompok sadar wisata) and assisted by the local tourism office, but this is not optimal. Such as tourism development through promotion and optimization has not been maximized. Looking at the background, the researcher wants to know, analyze, and dig deeply: 1) the Optimalization model of the application in Android destination-based traveler local wisdom as media persuasive for tourism global, 2) Why optimization of application in Android destination-based traveler local wisdom as digitalization persuasive for the important tourism global development. The subjects are village tourism managers, village heads, and tourism offices. The objects of the optimization in application android destination-based traveler local wisdom as persuasive digitalization for tourism global. Data collection methods through observation, in-depth interviews, documentation, audio-visual materials, and literature. The case study approach and the validity use data triangulation, methods, and member checks. The results of the research: 1) produced an optimization model of local wisdom-based tourist destination in android applications as persuasive media for global tourists, 2) importance of a tourism android application, to introduce potential Natural Beach Tourism, introduce potential artificial beach tourism, introduce superior religious tourism, introduce superior cultural tourism, introduce superior culinary tourism, increase the creative economy through local wisdom-based tourism, and provide information on village tourism that has the potential to become a leading tourism in Base.

Cultivating stakeholders’ willingness to participate in sustainable tourism development: A research proposition

This study aims to evaluate the role of community stakeholders in fostering sustainability within tourism development, with a focus on Langkawi, Malaysia. It seeks to propose a comprehensive model that highlights the influence of residents' perceptions (as key stakeholders) of community empowerment, political trust, and place attachment on their support for sustainable tourism. This study proposes a conceptual framework based on stakeholder theory and conducts a thorough examination of stakeholders' perspectives on tourism development, considering both positive and negative impacts. A comprehensive literature review is adopted in this research. The study reveals nuanced insights into stakeholders' attitudes towards tourism development and sustainability. It identifies the intricate interplay between perceptions of community empowerment, political trust, place attachment, and support for sustainable tourism initiatives, contributing to a deeper understanding of the dynamics surrounding sustainable tourism. Findings indicate that positive perceptions of benefits encourage active resident engagement in STD. Practical implications suggest that local authorities, destination managers, and policymakers should prioritize involving residents in tourism planning, building trust, and empowering communities. By addressing both social and environmental concerns, sustainable tourism can ensure long-term success and balance development with conservation. The proposed model lays the groundwork for future empirical analyses to yield meaningful insights for governments and tourism planners, facilitating informed policy-making and decision-making processes regarding residents and tourism development in developing nations.

MACROZOOBENTHOS ABUNDANCE IN THE MANGROVE AREA OF TANAH MERAH SAMBOJA KUTAI KARTANEGARA EAST KALIMANTAN

Tanah Merah Beach is a coastal area of Samboja in East Kalimantan, which is a local tourist destination. The association of coastal ecosystems can be shown by macrozoobenthos, as one of the biota components in coastal areas to mangroves. This study identifies the species, calculates the abundance, and analyses the ecological index of macrozoobenthos, as well as looking at the relationship between nutrients and sediment texture with the number of macrozoobenthos found. The purpose of this research is to determine the condition of nutrients in the sediment substrate to its abundance in the mangrove ecosystem area. Sampling was conducted at three points based on the percentage of mangrove canopy cover in the Monmang version 2.0 application, with each point represented by 3 quadrant points measuring 0.25 m2. The results showed that the percentage of mangrove canopy cover was categorised as slight-moderate, the abundance of individuals was dominated by the Gastropoda class with 9 species and a small proportion of the Bivalve class. The ecological indices in order are the Diversity Index (H') in the low category, Diversity (E) in the low category, and dominance (C) found Cerithidae sp species dominating each point. The highest abundance was found at radius 2 canopy cover 77.24 - 83.13%. Nutrient content in sediment, nitrate (1.00-16.25 mg/L), phosphate (29.01-83.94 mg/L), organic carbon (2.23-3.24%) with confirmed sediment texture of sandy loam. Nitrate content ranged from 1.00-16.25 mg/L, Phosphate 34.65 - 44.51 mg/L and Organic carbon 2.23-3.24% (per mg) in the sediment and a significant effect of phosphate content on Macrozoobenthos abundance was found in the correlation test results.

Analysis of the Social and Environmental Impact of Ecotourism on Local Communities: A Case Study on the Development of Ecotourism Destinations in the Kuta Beach Area

This study examines the social and environmental impacts of the development of ecotourism destinations in the Kuta Beach area on the local community. Ecotourism, as a sustainable tourism approach, has the potential to provide significant economic, social, and environmental benefits to local communities. However, its implementation often has complex impacts, both positive and negative, especially related to changes in spatial planning, socio-culture, and the natural environment. This case study uses a qualitative approach through in-depth interviews with local residents, destination managers, and other related parties, as well as direct observation on the ground. The results of the study show that ecotourism in the Kuta Beach area has made a positive contribution to improving the economic welfare of the local community through the creation of jobs and new business opportunities. However, on the other hand, there is also an increase in pressure on the environment, including the degradation of coastal ecosystems and the destruction of natural habitats. In addition, social changes such as shifts in cultural values and lifestyles of local communities are a significant concern. Thus, a holistic and participatory management strategy that involves local communities is needed to maximize the benefits of ecotourism while minimizing its negative impacts. The conclusion of this study emphasizes the importance of integrating social and environmental aspects in the planning and management of ecotourism destinations in order to achieve true sustainability.

Determinants of Local Destination Air Ticket Demand: A Lesson from Norwegian Airlines Operating on the Link Between Molde and Oslo

Determinants of Local Destination Air Ticket Demand: A Lesson from Norwegian Airlines Operating on the Link Between Molde and Oslo

Local Food Consumption Value Towards Food Destination Image in Sarawak

This study explores the role of local food consumption in enhancing Sarawak's image as a food destination, focusing on the moderating impact of food satisfaction. Drawing on a cross-sectional analysis using a self-administered questionnaire, the study investigates the influence of taste and quality value, health value, price value, emotional value, and prestige value on the food destination image. The sample consists of 181 tourists who visited Sarawak, providing insights into visitors' diverse perspectives and preferences. The data was further analysed using SPSS 28.0 and WarpPLS 8.0. The findings reveal that taste, quality, health, emotional, and prestige value significantly affect the food destination image. However, the study has shown that price value has no significant impact. Surprisingly, food satisfaction does not moderate the relationship between local food consumption value and food destination image. Theoretical implications highlight the need for a more comprehensive understanding of the factors shaping consumers' perceptions. In contrast, practical implications suggest strategic considerations for culinary destinations in marketing campaigns and pricing strategies. Overall, this study contributes valuable insights for destination marketers aiming to attract tourists interested in unique culinary experiences and enhance their overall perception of the destination.

Analyzing The Culinary Potential In The Bandung Region, West Java

This article presents a comprehensive analysis of the culinary potential in the areas surrounding West Java, with a specific focus on Dipatiukur Streetfood in the city of Bandung. The main objective of this research is to identify and evaluate the competitive advantages and development opportunities of local culinary offerings in the region in-depth. The research method used is a combination of literature studies, intensive field observations, and in-depth interviews with various stakeholders, including business owners and the local community. The research findings indicate that Dipatiukur Streetfood has great potential to be developed as a unique culinary attraction. The identified advantages include the uniqueness of the menu, the quality of the fresh and high-quality raw materials, as well as the strong local wisdom embedded in the food processing and presentation processes. In addition, the traditional atmosphere and ambiance created in Dipatiukur Streetfood also becomes a particular draw for visitors who want to experience the typical Sundanese culinary experience. However, the study also revealed several challenges that need to be addressed in the development of Dipatiukur Streetfood, such as limited infrastructure and sanitation, lack of effective promotion and branding, as well as traditional business management. In addition, the regeneration and involvement of the younger generation has also become an important issue to preserve the local culinary heritage in the future. Based on the analysis, this article presents comprehensive development strategies to address these challenges. These strategies include improving infrastructure and sanitation, implementing effective promotion and branding programs, enhancing business management capabilities, as well as engaging the younger generation and cultural transformation. By implementing these strategies, it is expected that Dipatiukur Streetfood can be further developed as a competitive local culinary destination, which in turn can have a positive impact on the economy and cultural preservation of the local community.

Entrepreneurial Passion: A Key Driver of Social Innovations for Tourism Firms

Abstract Small and medium tourism enterprises (SMTEs) play a vital role in the sustainability and innovation of tourism destinations. Although their role in the sustainability of destinations has received much attention, research focusing on the antecedents of their social innovation practices remains limited. Drawing on theories on entrepreneurship and social innovation, this study contributes to the body knowledge through an empirical analysis of the factors that drive the social innovations of tourism entrepreneurs. For this purpose, a mixed method approach is conducted which includes an e-survey of tourism entrepreneurs (analysed using PLS-SEM, NCA and IPMA) followed by in-depth interviews to gain additional insights. The results showed that 68 % of the SMTEs pursue social development objectives, and 44 % seek opportunities to improve the social conditions of the community in which the firm operates. The results also reveal that entrepreneurial self-efficacy, community attachment and entrepreneurial passion positively influence social innovations, however, entrepreneurial passion is a ‘necessary condition’ for achieving social innovation outcomes. Research also found that ‘opportunity perception’ has an indirect effect on social innovations that is mediated by entrepreneurial self-efficacy. The results provide important insights for the development of social innovation in the context of tourism entrepreneurs, with practical implications for local governments and destination authorities in supporting entrepreneurship and sustainability.

THE ROLE OF INFORMATION SYSTEMS IN ADVANCING SMART VILLAGES: A RURAL TOURISM CASE STUDY

Recent studies highlight the need for a deeper understanding of the ways in which information systems, local government policy and community involvement affect the development of rural tourism. By using Structural Equation Modelling and Partial Least Squares (SEM-PLS), the current study aims to analyze the role of information systems, local government policy and local community engagement in rural tourism development. Using data from 69 participants in Watesjaya village, Bogor regency, the study analyzes multiple relationships among latent constructs. The data, encompassing variables such as system quality, information quality, local government policy, local community engagement, destination branding, and rural tourism development, undergoes meticulous reliability and validity assessments. Results from the SEM-PLS analysis unveil significant relationships and insights. Local community engagement emerges as a pivotal factor, positively influencing tourist satisfaction (0.499) and moderately affecting destination branding (0.239). However, local government policy exhibits a less pronounced positive impact on tourist satisfaction (0.069847) and a notable negative influence on destination branding (-0.300460), underscoring the need for policy realignment. Information quality paradoxically influences tourist satisfaction negatively (-0.185) and destination branding (-0.158), highlighting areas for strategic improvement. Meanwhile, information system quality positively affects tourist satisfaction (0.055) and significantly contributes to rural tourism development (0.783). This study provides a better understanding of stakeholders about rural tourism development by focusing on information system quality, information quality, local government policies, and local community engagement The study indicates that information system quality and local community engagement can be valuable indicators for boosting rural tourism development and improving tourist satisfaction.

Social networking, environmental awareness and sustainable tourism development in Da Nang, Vietnam

Networking facilitates stakeholder collaboration and partnerships and a richer understanding between stakeholders, benefiting the achievement of sustainable tourism development. This research examines how a network contributes to the success of a shared goal related to environmental sustainability at a local destination. A case study based on social network theory is conducted in Da Nang City – a popular tourist destination in central Vietnam. This research reveals a network of various tourism stakeholders in Da Nang working to protect the natural environment throughout the city. The networking properties are conceptualised, including actors and activities like approaching, connecting, sharing, and coordinating. These interactions create linkages and platforms for information flow and environmental messages travelling from initial actors to a broader set of actors, which encourages community involvement in environmental activities, more environmentally friendly behaviour, and an emotional bond with the destination. With these findings, this research has made a crucial contribution to tourism network research by exploring how stakeholders build sustainability awareness and place attachment through social networking. The study has practical implications regarding the use of networking to facilitate stakeholder involvement in sustainable tourism development.

Post-pandemic collaborative destination marketing: Effectiveness and impact on different generational audiences

In a break from the traditional focus on destination image recovery in post-crisis scenarios, the COVID-19 pandemic required a different approach to collaborative destination marketing. This research aims to fill a gap in knowledge about the factors that drive post-pandemic collaborative destination marketing strategies, the objectives that are set, their effectiveness, and the different impacts on diverse age groups. Grounded in stakeholder and generational theories, this study examines an innovative collaborative marketing campaign for Spain in 2022. Spain's tourism rebounded swiftly that year, almost reaching pre-pandemic international visitor numbers. The campaign was collaboratively developed by TourSpain, the Spanish National Tourism Organisation (NTO), along with six regional and local Spanish Destination Marketing Organisations (DMOs), Expedia, and TripAdvisor. In-depth interviews were conducted with all stakeholder groups involved in the campaign, and this was complemented by focus groups with U.K. residents, grouped by generation. The findings revealed how the stakeholders reoriented their post-pandemic collaborative strategies to considering variables, such as customer journey stages and sociodemographic factors, to achieve branding and conversion objectives. The study also discovered that the campaign's effectiveness varied across different generational audiences. This research provides valuable insights for NTOs and DMOs in designing future post-crisis collaborative marketing initiatives.

Surviving from the craze: Short video marketing on digital footprint in Yongxing Square in Xi’an

The popularity of short videos in recent years has provided a new path for destination image construction and marketing, which is highly sought after by local governments and destination marketing organizations. However, as a relatively novel product, the effectiveness of short video marketing for destinations is under-researched. This article aims to study the changes in the tourism spatial structure of destinations promoted by visitor-initiated TikTok videos in the case of Yongxing Square in Xi’an, China. The tourist flow indicated the life cycle of short videos and the visitor psychology behind this phenomenon. Social network analysis and text analysis were used to investigate a series of travelogues containing online short video content from 2017 to 2019, following the trend of TikTok heat at the site. The results show that the status of Yongxing Square went through a life cycle of “initial, development, cooling-off, and consolidation.” During this period, the video-induced trend appeared to transform the site between a “video-gimmick” and its basic function as a food court for visitors. The analytical findings bridge the knowledge gap about the actual practice and effect of short videos in a tourist attraction.

Unique Culinary Success in Medan City as a Tourism Destination

This essay analyzes and discusses the relationship between distinctive local cuisine and destination branding, utilizing consumer satisfaction as a mediating factor. Design, methodology, and approach: A nonprobability sampling technique combined with the judgemental sampling method was employed for the research sampling. One hundred forty tourists who had twice recently visited Medan City participated in the survey. The data were analyzed using SMART PLS and path analysis. Research findings: The Results revealed that while customer satisfaction greatly impacted branding destination, Unique Local Food considerably impacted customer joy. Likewise, exceptional regional cuisine significantly impacts destination branding by making tourists happy. The empirical results of this study offer strong support for the proposed Path analysis, which aims to take distinctive local food, customer satisfaction, and branding destinations into account simultaneously. Even though previous studies have not thoroughly explained the connection between factors, this is still the case. Practitioners/Policy Implications: The study suggests that Medan can effectively promote and advertise its image and cultural tourism performance since travelers know it as a city with a distinct culinary scene, leaving solid impressions. According to a study, Medan visitors do not form emotional bonds over the cuisine. Research Limitations/Implications: The researchers encountered challenges when collecting data for this study because most visitors were local tourists. Few domestic and international tourists were present simultaneously, making it difficult to distribute the questionnaire evenly.

TO TRAVEL OR NOT: TRAVEL INTENTION DURING POST-PANDEMIC TIMES

The COVID-19 pandemic has influenced the tourism industry in various ways, including tourists’ travel intentions. Unlike previous studies that have focused on the dark side of the pandemic, this study adds the dimension of perceptions of information on COVID-19, social groups, and perceived travel risk to explore their influence on travel intention. A total of 250 valid questionnaires were collected from a sample of Malaysian private university students. The results showed that students’ traveling intention for local or international destination in the forthcoming year following the COVID-19 pandemic outbreak is significantly high. In addition, the travel intention of Malaysian students was formed from the direct roles of COVID-19 information, social groups, and perceived travel risks. Perhaps, these students start travel plans when they feel the pandemic was under control by the government especially the statistics of affected people revealed by the Ministry of Health shows a decreasing trend. In addition, they might have the intention to travel since their family and friends have the same intention. However, students may choose destinations with less risk, and destinations that they perceive as risky may become undesirable. This study contributes to the understanding of the influence of the COVID-19 pandemic on tourism and of university students’ travel intentions. It also offers implications for the tourism industry to formulate relevant recovery strategies after the pandemic.

Drivers of social innovation for tourism enterprises: a study on lifestyle entrepreneurship

The importance of tourism lifestyle entrepreneurs (TLEs) for the sustainability and competitiveness of tourism destinations has gained much attention from academic researchers and policy makers. A key characteristic of TLEs is their social ties and attachment to the physical and social environment, this in turn drives motivations to support and protect the destination that enables entrepreneurs to achieve their lifestyle goals. Thus, the interdependencies between TLEs and destination is a catalyst for value co-creation and social innovation (i.e., generating and implementing new solutions to social problems and needs). While the extant research has focused on business’ financial performance outcomes, our understanding of the drivers of TLE social innovation and the implications for the sustainability of tourism-based communities remains a major gap. This study analyzes survey data through PLS-SEM and fsQCA to identify the factors influencing TLEs social innovation activities. Findings suggest that 1) value co-creation, and 2) TLE proactiveness directly influence social innovation, and support a mediation effect on the relationship between the businesses’ market orientation and social innovation practices. These finding introduce new knowledge on the drivers of TLE social innovation, with practical implications for local governments and destination authorities in supporting the sustainability of destinations.

Promoting Food Tourism Through Digital Media With Special Reference To Sri Lanka As A Tourist Destination

Many travellers recognize food experiences as a must-do activity at travel destinations as much as the interest shown by them, Destination Management Organizations around the world have identified food as a part of special interest tourism and an experience that helps differentiate a destination’s offerings against competitors. The current study set out to explore whether travellers perceive food as a travel attraction that motivates them to travel to a destination and whether food can provide a memorable experience to such travellers and how well destination management organizations promote food tourism through digital media in a setting where many travellers search for information online. The study included a preliminary study in which the opinions of travellers were identified through a content analysis of experiences shared on online travel review sites and social media. Thestudy conducted a qualitative research approach where interviews were conducted to gain further insights into travellers’ food experiences. Further, the effectiveness of promoting food tourism through digital media by destination management organizations was analyzed through a content analysis of textual and visual content on websites. The findings of the study indicate that travellers consider food as a major motive to travel, as an experience booster, a novel and exciting experience, an experience beyond just eating, an aid to learning about locals’ lifestyle, an experience worth recreating and an experience that results in a change in lifestyle becoming a peak touristic experience. It was apparent that Local Destination Management Organizations do not effectively communicate these factors about food experiences through their digital platforms. This study is significant in a theoretical aspect as it presents seven characteristics of food experiences concerning the conceptual model of tourist experience and for applying this model to the digital context taking the destination management organization’s point of view. It is also significant in a practical aspect as it shows the potential of food to be a main attraction for Sri Lanka Tourism and portrays space for improvement in marketing such experiences,especially in digital media.

The mediation effect of destination image on the relationship between local cuisine elements and destination selection: The case of Hatay

This study aims to empirically test a model linking destination image, destination selection, and local cuisine elements. The study also analyzes the mediating effect of destination image on the relationship between local cuisine elements and destination selection. The research data were collected from domestic tourists using a survey from the UNESCO Gastronomy City of Hatay of Türkiye. All four hypotheses suggested within the scope of the study were supported. Local cuisine elements and destination image significantly influence destination selection; herein, local cuisine elements affect destination selection more. Similarly, local cuisine elements significantly influence destination image. This study also reveals that destination image partially mediates the relationship between local cuisine elements and destination selection. The study results are expected to help the researchers and managers understand the roles of local cuisine elements and destination image in destination selection in the tourism industry. The study is the first to explore the mediating relationship in link between local cuisine and destination selection in the tourism industry.

Analisis Tingkat Kesejahteraan Keluarga Nelayan (Studi Kasus di Kelompok Nelayan “Tapang Kembar” Kelurahan Sanur, Kecamatan Denpasar Selatan)

Analysis Welfare Level of Fishermen’s Families (Case Studies in the Fishing Group “Tapang Kembar” Sanur Village, South Denpasar District)
 Sanur is a popular local and international tourist destination with numerous small store and restaurants selling seafood. However, due to visiting limitations imposed during the pandemic, people's purchasing ability for catches and tourist attractions has been limited. This has a negative influence on the livelihoods of people, particularly the "Tapang Kembar" fishing community. This research was to know (1) Fisherman Income (2) The Level of Welfare of Fishermen’s Families (Case Studies in the Fishing Group “Tapang Kembar” Sanur Village, South Denpasar District). This research was carried out in a group of fishermen “tapang kembar” Sanur Village, South Denpasar District, location determination is done intentionally (purposive). The respondents in this study were 35 tradisional fishermen who used fishing rods and nets. For one year, a fisherman's family's income depends on fishing and no fishing revenue. The level of welfare of fishermen family is analyzed by criteria the central agency statistics 2018.The results showed that the income obtained by fishermen for one year was Rp 47.550.941. The income contributions of the fishing industry (on fishing) amount to 96,81% from the income of tradisional fisherman and contributions from businesses outside the fisheries sector is 3,18%. The monthly income of the fisherman's families in Sanur Village's "Tapang Kembar" fishing group is Rp 3.962.578. According to the criteria of the 2018 statistical center agency, there are 28 fishing families with a percentage of 80% belonging to prosperous families and seven fishing families with a percentage of 20% belonging to not prosperous families.

Taste of asean: traditional food images from Southeast Asian countries

Gastronomy tourism and local food have become a powerful tool for tourism advertising because gastronomy often reflects the cultural identity of the destination. Local food images can help showcase the unique flavors of a particular region, making it more attractive to potential visitors. This study aims to analyze how regional tourism authorities share information about the diversity of traditional foods, promote gastronomic tourism, and enhance destinations' competitiveness by utilizing Instagram as a social media platform combining images with textual information. The ASEAN Tourism Online objectives are to promote the region as a single destination, increase tourism arrivals and receipts, and enhance regional connection. In this study, the official account of Southeast Asia Tourism on Instagram @visitsoutheastasiaofficial with keywords Taste of ASEAN marketing campaign. A qualitative approach using content analysis was used in this study. Data for this study were retrieved from 123 traditional food images posted on the official Instagram account from 2016 to 2022. A thematic analysis was used to classify themes. The findings presented categories ranging from the authenticity of traditional food, social media campaigns and promotions, local destination information, and gastronomic tourism activities. The majority of images posted related to the portrait of local cuisines. This analysis portrayed how the ASEAN tourism online wants to promote food as an attraction instead of food as a supporting element of tourism activities. The limitation of this study is only focused on the content of traditional visual food on the Instagram platform. Further research can be done using other social media platforms and comparing these findings with other destinations. It also provides an opportunity to gain insights into what people are saying about each destination, which can be helpful in terms of understanding customer preferences and opinions. The implication of this study will help national tourism organizations, culinary practitioners and academicians about the traditional food images on the social media platform to promote regional and city tourism. Additionally, it can help to identify potential opportunities for improvement or expansion within the region. Finally, researching other destinations through social media platforms can provide valuable information that could be used to create effective marketing strategies and campaigns.