Local Coffee Research Articles

Antioxidant activity and physical quality of ice cream with the addition of the coffee extract from local Kotamobagu

The production of local Kotamobagu coffee extract used the ground coffee taken from organic robusta coffee producers in Kotamobagu City, North Sulawesi Province. This study aims to determine the addition of local Kotamobagu coffee extract to the antioxidant activity and physical quality (overrun, pH & melting point) of ice cream. This study used a Completely Randomized Design (CRD) with 5 treatments, namely the addition of local Kotamobagu coffee extract of P0: 0%; P1: 5%; P2: 10%; P3: 15% and P4: 20%. with 4 replications. The variables measured were antioxidant activity, overrun, pH and melting point. The results of the analysis of variance showed that the addition of local Kotamobagu coffee extract had a significant effect (P <0.05) on antioxidant activity and overrun but had the same effect on the pH and melting point of ice cream. It was concluded that the addition of local Kotamobagu coffee extract up to 20% produced ice cream that had increasing antioxidant activity content with physical quality that met the requirements of SNI 01-37131995.

The Attributes of Managing Digital and Conventional Marketing by Local Coffee Brand as Antecedent to Consumer Satisfaction

This article discusses the strategies for overseeing the marketing communication of a Local Coffee Brand, utilizing both digital and conventional methods. In conventional marketing, Local Coffee Brand use media promotion tools such as banners and word of mouth in their stores. However, there is a limited number of target markets in stores, and Local Coffee Brand uses other digital tools in the promotion. As such, this article aims to shed light on the challenges concerning the use of digital marketing and traditional methods in the Local Coffee Brand industry. To achieve this, content analysis and semi-structured interviews have been utilized to glean comprehensive insights from both the owner and the brand marketing team, all of whom possess significant experience in steering the digital marketing communication strategy. In digital marketing, Local Coffee Brand leverages its application, social media platforms, and website to gain significant advantages. These channels serve as swift and cost-effective tools for marketing communication, particularly in product promotion, advertisement dissemination, and brand awareness. It’s emphasized that managing marketing communication through digital platforms is a strategic approach to inform, persuade, and remind consumers about the offerings of Local Coffee Brand. The study's findings indicate that digital marketing, along with conventional methods, has emerged as an effective communication tool for swiftly and cost-efficiently disseminating promotional messages to consumers compared to traditional media.

THE CHALLENGES FACED BY PRODUCERS IN THE PRODUCTION OF AMAZONIAN ROBUSTA COFFEE IN TANGARÁ DA SERRA – MT

Coffee production is one of the main activities in the world, generating around 100 million jobs directly and indirectly. In 2022, an estimated 17.97 thousand bags of Amazonian Robusta coffee were produced in Brazil. Given the considerable importance of coffee cultivation for the country as well as for the municipality of Tangará da Serra - MT, it is relevant to identify the main challenges faced by Tangará producers in the production of this type of coffee. In order to provide solutions to the problems exposed, the proposal was to characterize the producers of Amazonian Robusta coffee in Tangará da Serra - MT, identify the difficulties that interfere in production and compare them to those recorded in 2019 with those faced in 2023. For the study, a qualitative methodological approach was used, which enables a given perception of reality, with an exploratory research strategy for greater familiarity with this topic little explored in the municipality. The careful description sought to identify the obstacles faced by local coffee producers, and nineteen semi-structured interviews were conducted with these workers to collect data. The results showed that they face various challenges in the production of Amazonian robusta coffee, since they worked individually, without any ties to coffee associations or cooperatives, a factor that limits the representativeness of the crop, such as the lack of adaptation to the regime that manages water resources when the irrigation method is used for the crop, and the succession for the coffee activity, which appears as an obstacle to be overcome, since it is the transfer of power to the next manager of the business. It is evident that this production in Tangara tends to grow, since there are new entrants in the crop with crops in formation.

Amplifying Purchase Decisions: The Impact of Social Media Marketing, e-WOM, and Celebrity Endorsements

This study aims to examine the influence of social media marketing and electronic word of mouth on purchase decisions and celebrity endorsers as moderation. The population in this study were Kopi Lain Hati customers in Cempaka Putih. Sampling was carried out using the questionnaire method, and the number of samples was 110 respondents. The type of data used is quantitative data. In collecting data, this study used a questionnaire. The results of this study indicate that Social Media Marketing and Electronic Word of Mouth have a positive and significant effect on Purchase Decisions. Then Celebrity Endorsers are not able to moderate Social Media Marketing on Purchase Decisions. At the same time, Celebrity Endorsers are able to moderate Electronic Word of Mouth but are debilitating on Purchase Decisions. Managerial Implications This research offers important insights for marketing managers and business owners regarding the importance of social media marketing strategies and the use of electronic word of mouth (e-WOM) in influencing consumer purchasing decisions. This study offers novelty by analyzing the influence of social media marketing, electronic word of mouth, and the use of celebrity endorsers on purchasing decisions in the context of a local coffee business, namely Kopi Lain Hati.

Inovasi Produk Kopicek (Kopine Wong Picek) Sebagai Upaya Pemberdayaan Kelompok Difabel Tunanetra Mata Hati

Coffee is an important commodity with significant global demand. In Indonesia, East Java Province contributed 85.15% of the national coffee production in the Large Estate sector in 2022, supporting the growth of the local coffee industry such as coffeeshops. In Surabaya, the Mata Hati Community, consisting of people with disabilities, launched a coffee brand called "Kopicek" as an effort to empower disabled individuals, especially the blind. However, they face challenges in terms of quality control, manual production processes, and limited promotion. To carry out and create innovations in empowering the visually impaired or the blind, our team provides mentoring and training to improve the quality and efficiency of Kopicek's production. Through a community service program, the social service team designed solutions to improve the quality and efficiency of Kopicek's production. These solutions include quality control training, provision of automated coffee machines and custom packaging press machines that are accessible to blind baristas, as well as digital marketing training. The results of this program are expected to help the Mata Hati Community maintain coffee product consistency, expand marketing through digital media, and enhance Kopicek's branding in the local market.

Human–African buffalo conflict: perceptions of damage, and mitigation strategies, in villages bordering Ngorongoro Conservation Area, Tanzania

Abstract Human–wildlife conflict is a critical and complex challenge in wildlife conservation. It arises when humans and wildlife interact and one or both parties suffer negative consequences from the interaction. This research assessed the extent of damage resulting from human–African buffalo Syncerus caffer conflict and explored mitigation strategies. We used a semi-structured questionnaire-based survey of 131 households randomly selected in Kambi ya Simba, Oldeani and Tloma villages surrounding Ngorongoro Conservation Area, Tanzania. Our results revealed that resource competition was the main factor inducing human–African buffalo conflict. The impacts reported most frequently were crop damage (especially during the wet seasons) and human casualties. Crops that were most often damaged included maize, beans, wheat, peas and coffee. To minimize buffalo crop depredation, farmers currently use traditional mitigation approaches such as guarding farms, lighting fires, using torchlight and vocal and other auditory deterrents. In addition, a local coffee estate installed electrified fencing around its plantation. Our findings demonstrate the impacts of human–African buffalo conflict on local communities and the importance of continuing human–African buffalo conflict monitoring to improve conservation action and increase the participation of the local community in conservation activities. To minimize human–African buffalo conflict, we recommend conservation strategies that improve the natural habitat of the African buffalo. Most importantly, providing communities affected by human–African buffalo conflict with modern and more effective mitigation methods, paired with increased community awareness of the use of these methods, could result in significant reductions in the human cost of human–African buffalo conflict.

Local Coffee Product Development Strategy

Kopi Kali Place is one of the popular coffee shops in the North Jakarta area that has been established since 2019. The purpose of this study is to determine the market penetration and development of local coffee products of Coffe shop Kopi Kali. This study uses a descriptive qualitative approach to understand the development of local coffee products in Kopi Kali Coffee shop. The research methods used include in-depth interviews, participatory observation, documentation, and data triangulation. The results of the research show that Kopi Kali Coffee shop, since its establishment in 2019 until 2024, has undergone an impressive evolution in facing challenges and changes in the coffee industry. With strong adaptability and a high commitment to innovation, Kopi Kali has successfully developed an effective market penetration strategy. The main focus on innovative product development such as the transformation of "Kopi Belies" into a non-alcoholic version and the introduction of a variety of excellent coffee menus demonstrates a dedication to maintaining quality and creating a variety of flavors that appeal to customers. Smart marketing strategies, including the use of social media and partnerships with influencers, have been successful in increasing brand awareness and reaching a wider market segment.

Examining Competitive Strategies in Growing Coffee Industry with Game Theory

The coffee market in Turkey is growing rapidly, leading to fierce competition between international, national and local coffee shops. It has become extremely important for the local economy that local businesses can compete and survive with these more institutionalized structures that also have brand advantages in competition. In this study, game theory was used as a tool to analyse the competitive strategies of companies operating in the coffee market by designing both zero-sum and non-zero-sum games. Considering that the expectations, tastes, preferences and consumption habits of the generations may be different, 1600 people were surveyed in Erzurum province by grouping them as Generation X, Y and Z according to their year of birth. Different game matrices were created with the data obtained from the surveys. The games were designed to identify the prominent strategies among coffee shops for each generation. The results showed that, regardless of generation, local coffee shops stand out from international and national coffee chains in terms of space comfort. In addition, local shops also stand out in terms of meeting consumer expectations. In order to gain a competitive advantage, local coffee shops should focus on developing strategies related to the space comfort. Developing this strategy provides opportunities for local businesses to increase their market share. It is also observed that Generation Z has higher expectations in all strategies compared to other generations.

Product Development and Positioning Strategies for Seaclues Local Coffee

Seacules Coffee Shop uses psychographic, demographic, and behavioral factors to segment the market. Seaclues Coffee Shop's target market includes consumers between the ages of 18 and 45 who lead an active lifestyle and work as professionals or students. Seaclues Coffee Shop's goods are presented as premium coffee beverages. Seaclues serves high-quality coffee beans that have been roasted by a roaster. Coffee is served to customers with high quality services provided in a comfortable atmosphere. By implementing the right positioning strategy, Seaclues Coffee Shop can attract and retain the right customers, increase customer satisfaction, and build long-term loyalty. To respond to the dynamic market, Seaclues Coffee Shop has carried out product development by creating unique and high quality product variants. The quality of Seaclues coffee products comes from high quality coffee beans that go through a roasting process before being processed for serving. Seaclues Coffee Shop develops innovative and unique coffee products by utilizing spices. Accurate positioning and product development help Seaclues Coffee Shop create quality products that are different from competitors, which strengthens Seaclues Coffee Shop's presence in a competitive market.

Pengaruh Country Of Origin Terhadap Purchase Intention Dimediasi oleh Customer Trust: Studi pada Kopi Janji Jiwa di Kota Bandung

Due to an increase in people's purchasing power, competition between local and international coffee chain businesses is getting tougher. The number of stores and the value of sales indicate that there is competition. Kopi Janji Jiwa has the most shops in Indonesia, but its sales value is lower than that of its rivals. This demonstrates that factors like origin country have an impact on sales value. However, customer trust is required because it is insufficient to be considered. Companies that have a good country of origin and customers who trust them can make more people want. The purpose of this study is to ascertain how customer trust in Janji Jiwa Coffee influences purchase intention in relation to country of origin. With a descriptive approach, the quantitative research method was used, using nonprobability sampling technique with purposive sampling type where the number of respondents is 150 respondents. Through the distribution of questionnaires to Bandung residents who knew about, had not purchased, or had ever purchased Kopi Janji Jiwa, data were gathered. Information examination was done utilizing SmartPLS 3.2.9 programming. The findings demonstrated that customer trust has a positive impact on purchase intention, that customer trust has a positive impact on purchase intention, and that country of origin has a positive impact on purchase intention. The discoveries likewise show that nation of beginning emphatically affects purchase intention interceded by client trust in Janji Jiwa Coffee.

Unlocking Customer Loyalty in Indonesian Local Coffee Shops: An In-depth Analysis of The Influential Factors

Research aims: The purpose of this study is to investigate and assess the impact of various factors on customer loyalty within Indonesian local coffee shops. Specifically, the research aims to explore how value co-creation, product quality, store ambiance, and service quality influence consumer satisfaction. Additionally, the study will examine the relationships among switching costs, customer loyalty, and trust, as well as the mechanisms by which switching costs and trust affect loyalty through the mediating role of satisfaction. Through this comprehensive analysis, the study seeks to provide insights into the dynamics of customer loyalty in the coffee shop industry.Design/Methodology/Approach: In this study, the main quantitative research method was cross-sectional surveys. The hypotheses were assessed using SEM-PLS and Smart PLS.Research findings: The research findings provide valuable insights related to the factors that influence consumer loyalty in the local coffee shop industry in Indonesia, emphasizing the importance of customer satisfaction, switching costs, trust, and the role of mediating factors in fostering long-term loyalty among customersTheoretical Contribution/Originality: The theoretical contribution and originality of the study lie in its exploration of value co-creation, mediating factors, empirical analysis techniques, localized context, and practical implications within the context of consumer loyalty in local coffee shops in Indonesia. These aspects contribute to advancing knowledge in the field of consumer behavior and loyalty within the coffee shop industry.Practitioners/Policy Implications: By implementing these practical implications, practitioners and policymakers in the coffee shop industry can enhance customer satisfaction, build loyalty, and create a competitive advantage in the market. These recommendations aim to improve customer experiences, strengthen relationships, and drive business growth in the local coffee shop sector in Indonesia.Research Limitations/Implications: The research model may have limitations in capturing the full complexity of customer loyalty dynamics. Including additional variables or exploring different theoretical frameworks could provide a more comprehensive understanding of the factors influencing loyalty.

INFLUENCE OF PACKAGING DESIGN AND PRODUCT QUALITY ON CUSTOMER SATISFACTION OF JANJI JIWA JILID 656 MALANG CITY

Background. Product packaging design does hold an important influence in efforts to improve product quality to increase satisfaction with a product. Product quality can motivate purchases by increasing customer satisfaction, quality products will make customers feel satisfied. One of the newcomer brands in the coffee shop business in Malang City. Janji Jiwa Jilid 656 coffee shop is one of the local coffee franchises under PT Lunar Boga. Research Purpose. This study aimed to analyse packaging design and product quality affect customer satisfaction at Janji Jiwa Jilid 656 Malang City. Research Method. This research used quantitative research methods. The collection technique was obtained from a questionnaire. Sampling used non-probality sampling with purposive sampling method with a total sample 100 respondents of Janji Jiwa Jilid 656 Malang City customers. The questionnaire results observed from a Likert scale. Findings. Variables X1 (Packaging Design), X2 (Product Quality), and Y (Customer Satisfaction) are by the value of r-count> from r-table (0.196) and significance <0.05. Packaging design and product quality simultaneously have a significant effect on the satisfaction of Janji Jiwa Jilid 656 Malang City. Conclusion. From the research results, it is hoped that Janji Jiwa Jilid 656 Malang City will ensure and maintain packaging design and product quality and make improvements. So that both aspects are in a stable condition and provide good preferences and can support business continuity and customers will always come back to Janji Jiwa Jilid 656 Malang City and create good customer satisfaction.

Generation Z and Coffee Tourism Trends

This study aims to identify the preferences of Generation Z in choosing thematic coffee tourism in the Special Region of Yogyakarta, based on the concepts of Something to See, Something to Do, and Something to Buy. Using a mixed-method approach, this research involved 100 Generation Z respondents selected through purposive sampling. The collected data reveals that Generation Z favours coffee tourism experiences that are both educational and interactive, with coffee plantation landscapes, coffee harvesting and processing, and direct interactions with farmers and baristas as the main attractions. The findings also indicate that coffee tourism is not yet widely popular but has great potential if well-promoted. Respondents show a preference for coffee tourism packages priced between IDR 50,000 and IDR 100,000, with a tour duration of 1-3 hours. In conclusion, coffee-themed tourism designed with Generation Z preferences in mind can effectively introduce local coffee and support the development of Indonesia's tourism economy.

Poverty Level of Coffee Farmers in Bengkulu Province Based on Local Coffee Farming Income

This research aims to analyze the income of coffee farmers in Bengkulu province based on the poverty level as per Sajogyo’s 1996 theory, in the form of the “rice exchange rate”, and analyze the causal factors. Primary data was obtained from 326 farmers, interviewed using a purposive questionnaire. To identify factors causing poverty, it was analyzed using a logit function approach. As many as 19.33% of farmers are in the poor category, 21.78% are in a very poor condition, and 40.49% are in the poorest condition. Land ownership status and education are the keys for farmers to be able to have a decent life and socialize in society, this goes back to the role of the government. Keywords: income, coffee farmers, poverty, role of governmen

The Influence of Electronic Word of Mouth, Customer Perception and Green Brand Image on Green Purchase Decision with Mediation of Green Attitude on Products Local Green Coffee Shop

This research was conducted to determine the perceptions and attitudes of the public from purchasing products at the Local Green Coffee Shop. Through the variables of Electronic Word Of Mouth, Customer Perception, Green Brand Image to Green Purchase Decision which is mediated by Green Attitude on local green coffee shop products. The object of this research is someone who is active in social media and transacts at a local Green Coffee Shop, domiciled in Jabodetabek, Bandung, Surabaya and Bali. This research was conducted by 125 respondents. This study uses purposive sampling techniques to measure the perceptions and attitudes of the sample. The Structural Equation Model (SEM) was used along with the SmartPLS 4.0 analysis tool. The results showed that Electronic Word Of Mouth has a positive and significant effect on Green Purchase Decision; Customer Perception has a positive and insignificant effect on Green Purchase Decision; Green Brand Image has a positive and significant effect on Green Purchase Decision; Green Attitude positively and significantly mediates the relationship between Electronic Word Of Mouth and Green Purchase Decision; and Green Attitude positively and insignificantly mediates the relationship between Customer Perception. The findings of this study are expected to serve as a reference for coffee shop owners and teenagers who want to establish a Green Coffee Shop.

Correlation between Physical Environment and Customer Satisfaction of Coffee Shops in CSJDM Bulacan

The main objective of the study is to identify the correlation between the physical environment and customer satisfaction in coffee shops in City of San Jose del Monte, Bulacan. The primary goal of this study is assessed and evaluated the overall positive influence of physical factors on customer satisfaction. The DINESCAPE theoretical framework was utilized in this research. It pertained to quality in terms of layout, lighting, aesthetics, and ambiance in the physical appearance of a coffee shop. This study employed Weighted Arithmetic Means, the Crochran formula, the Kruskal Wallis H- Test, and Spearman’s rank correlation coefficient to generate accurate data and reveal methods for assessing the results, which can contribute to the long-term growth of local coffee shops in the Philippines. There were 297 qualified respondents who frequently visit the coffee shops. The result of this research shows that there is no significant relationship between physical environment and customer satisfaction in coffee shops situated in CSJDM, Bulacan.

Menggali Potensi Daerah Dengan Pengembangan Potensi Kesenian Serta Edukasi Wisata Melalui Program KKNT di Desa Carangwulung

Every country has distinctive characteristics that become selling points in terms of economy and infrastructure, including small regions such as districts, sub-districts, villages, and hamlets that need to be developed to be more widely known. These distinctive values, including natural potential, plantation products, micro-businesses, tourism sectors, and arts, are important for regional existence. Carangwulung Village in Wonosalam Sub-district, Jombang Regency, has high natural potential such as durian, salak and coffee. Located in the highlands, the village excels in plantations. The tourism sector stands out with its beautiful environment and friendly people, making it an ideal destination for tourists. Plantation products are processed into high-value products through MSME businesses that prioritize quality. Arts potential, such as Gamelan, Jaranan, and Remo Dance, are also preserved. The community service program focused on the development of arts and tourism in Carangwulung Village, including the "Selepas Senja" art performance and tourism. The research used a qualitative descriptive methodology, collecting data through observation, interviews and FGDs. The findings show the importance of preserving and promoting local coffee culture and traditional arts to attract tourists. The eco-tour involved 10 UPN "Veteran" East Java students and the local community.

STRATEGI PEMASARAN USAHA MIKRO KECIL MENENGAH DALAM MENINGKATKAN DAYA SAING (STUDI KASUS WARUNG KOPI DOTTORO JALAN TINUMBU MAKASSAR)

Marketing strategies are essential to apply in all areas related to business. Without marketing, the business you run will not develop rapidly. This research aims to determine the marketing strategy carried out by the Dottoro coffee shop business to increase sales. This research is descriptive research using a qualitative approach. The informant was chosen deliberately, namely the owner of the Dottoro coffee shop. Data collection procedures used in research include observation, interviews, and documentation. The data obtained was analyzed using SWOT analysis. Based on the research results, show that the strategy implemented by the Dottoro coffee shop business in Jalan Tinumbu Makassar, South Sulawesi Province is in quadrant one, namely Aggressive (growth-oriented strategy), which is a very profitable situation with implementation through Marketing Strategy. The coordinates of point x are the IFAS strategy coordinates with a coordinate point obtained, namely 3.45. In contrast, the coordinates of point y are the coordinates of the EFAS strategy with a coordinate point obtained, namely 3.06. The strategy that needs to be improved in the coffee shop business is to maintain the reputation of the Dottoro coffee shop by serving local specialty coffee. The availability of raw materials will make it easier for the Dottoro Coffee Shop business to expand locations in strategic places. Keywords: Coffee shop, marketing strategy, SWOT analysis, MSMEs

Introduksi Teknik Seduh serta Miksologi Kopidi Desa Donowarih, Kecamatan Karangploso, Kabupaten Malang

Donowarih Village is a village located in Karangploso District, Malang Regency which produces local specialty coffee and is located ina strategic position. The aim of this program was to introduce coffee brewing techniques and coffee mixology to representatives of the Donowarih Village community, in order to support creative economic development. The methods involved preparation, training, Focus Group Discussion (FGD), as well as technology introduction and technical supervision. The technology introduced was manual brewing techniques such as French press, V-60, Kalita wave, Vietnam drip,and mokapot. In coffee mixology, an introduction is given to the participants on topics such as ingredient selection, quality, hygiene, foodsafety, as well as techniques for mixing various ingredients. The training went smoothly, attended by 5 participants from Donowarih Village. The result showed an increase of participants' understanding on manual brewing techniques and coffee mixology in order to increase enjoyment, sensation, and consumer acceptance

Pengembangan Keahlian dalam Produksi Kopi Liwa Melalui Pelatihan Penggunaan Mesin

Training on using coffee machines was held to improve the skills of Gamba Kupi Liwa Community members in the coffee production process. Through a theoretical and practical approach, participants are introduced to the concept of using modern machines to increase the efficiency and quality of coffee products. Training involves theory sessions, practical demonstrations, as well as interactive discussions. The training methodology includes exposure to the basic concepts of using coffee machines, hands-on practical sessions using modern equipment, and case studies to demonstrate the application of concepts in the coffee industry. The evaluation was carried out to measure participant understanding and the impact of the training on Gamba Kupi Liwa Community coffee production. The results of the training showed significant improvements in machine usage skills, operational efficiency and product quality. Additionally, training creates a collaborative environment among community members, increasing their involvement in the development of the local coffee industry. Thus, this training not only develops technical skills, but also builds the foundation for sustainable growth in the coffee industry. The success of this training provides a positive view of the potential of the Gamba Kupi Liwa Community to become a major player in the coffee industry, creating a positive impact on the community's economy and society.