Silver nanoparticles deposits were produced with liquid flame spray (LFS) on glass and TiO2 substrates to study their optical response and photocatalytic enhancement. The correlation between extinction spectrum of the nanoparticle coating and the LFS process parameters was studied. The spectra consisted of two partly overlapping peaks: one centered in the UV region and the other in the visible light region. The visible light peak redshifted as either the silver mass concentration in the precursor solution or the precursor solution feed rate was increased, which also correlated with growing primary particle size. However, simultaneous correlation with photocatalytic activity of the decorated TiO2 surfaces was not observed, which was attributed to particle sintering on the surface. Instead, the photocatalytic activity was seen to change as the surface coverage of silver nanoparticles was varied. When the surface coverage was raised from ∼10 % to roughly 30 %, the activity, and then decreased as the loading was further raised. The increase was assumed to originate from plasmonic activation, and the decrease was attributed to the excessive amount of silver either blocking reactive area of the TiO2 or absorbing/scattering too much of the incoming light, which hindered the photocatalytic activity.