The Pilot Free Trade Zone is a milestone policy for opening up the foreign economy, and plays an important role under the policy orientation of ‘early and pilot implementation’ in China. 2023 will mark the 10th anniversary of the construction of the Pilot Free Trade Zone in Shanghai, and the new development pattern is based on the domestic macro-cycle as the main body, and the domestic and international double-cycle is mutually promoted, and cross-border e-commerce is just an important connection link relying on Internet technology and the emerging trade mode. Cross-border e-commerce, as an emerging trade mode relying on Internet technology, is an important link between the domestic and international double cycle. Exploring the path of enhancement of cross-border e-commerce development by the policy experiment of the Pilot Free Trade Zone can help to build a new development pattern in which the domestic and international double cycles promote each other, and provide a basis for deepening the policy in the future. Under the guidance of trade cost theory, government reengineering theory and cooperation theory, this paper draws the following conclusions, and the FTZ has reduced the trade cost of enterprises and further stimulated the vitality of cross-border e-commerce by continuously optimising the tax policy and simplifying the customs clearance procedures. In the future, it is necessary to aim for high-quality green development, identify strategic positioning, and give full play to regional characteristics, and at the same time, refine and improve the rules and standards for the development of digital trade and implement them fairly and equitably, so as to better promote cross-border e-commerce as well as the sustainable development of the economy as a whole.
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