The idea of coupling economics and safety into one optimization exercise, and hence deriving target reliabilities explicitly from socio-economic consequences of limit state violation, appeared in the JCSS Probabilistic Model Code around the turn of the century; the effort culminated in the form of a Life Quality Index (LQI)-based marginal lifesaving costs (MLSC) methodology in ISO 2394:2015 for determining maximum acceptable failure probabilities, pT, in life safety limit states for civil engineering structures across all nations. Unfortunately, while the methodology does yield adequate levels of safety when applied to structures in the developed countries, the recommended values of pT turn out to be one to two orders of magnitude higher, and unacceptable to every known standard in the world including its own earlier edition (ISO 2394:1998) when applied to structures in the developing world (exemplified by India) with identical functions and expected fatalities. This arises from two shortcomings: (1) an MLSC approach is generally unable to provide an independent constraint on monetary optimization, and (2) the LQI-based measure of MLSC constraint is strongly dependent on a country’s per capita GDP (g) and the resultant pT is effectively governed by the reciprocal of g. This paper recommends continuing with the absolute − not marginal − consequences of violating life safety limit states, and setting constraints on monetary optimization that are consistent with fatality risks from engineering activities more universally accepted to be safe.