The study examines the market value effect of liquidity risk of insurance companies in Nigeria. Liquidity risk has caused market value related problems and even insolvencies in the Nigeria insurance industry in the past and it remains a key risk for insurance companies to manage it now and in the future. Twenty seven (27) quoted insurance companies were used in the study. Ex-post facto research design method was also employed while the panel data were sourced from the Securities and Exchange Commission (SEC) Statistical Bulletin, Nigerian Stock Exchange (NSE) and Audited Annual Financial Reports of the studied companies from 2004 to 2023. This research adopts stationarity test, cointegration test, and pooled least squares regression test methods. The finding shows that there are significant influences of liquidity ratio, leverage ratio and firm size on market value of insurance companies in Nigeria (p = 0.0000, 0.0019 & 0.0000 < 0.05). This study concludes that there is a significant market value effect of liquidity risk of insurance companies in Nigeria. Insurance companies should have enough cash to meet their obligations both in short run and long run. There is need for regular cash flow modeling, which can project potential liquidity needs from the liability side of the balance sheet. Also, a liquidity-adjusted assets analysis can be applied to asset positions to estimate the cost of supplying liquidity from the asset side of the balance sheet to match those liability cash flow needs.