The mechanical behavior of elastomeric nanocomposites in experiments with nested stress-strain cycles and cyclic tests with increasing strain amplitude were considered. In our proposed testing procedures, long time stops at each stage of the change in loading direction were of great importance. This revealed two significant features of the behavior of elastomeric nanocomposites that have received little attention. It was shown that material softening (the Mullins effect) should be considered not only in the elastic part of the Cauchy stress tensor, but also in its dissipative part. The second peculiarity was the difference between the characteristic relaxation time at loading and the characteristic relaxation time at unloading observed in the experiments.This paper focuses on the behavior of highly-filled elastomeric materials based on different matrices (styrene-butadiene rubber (SBR) and nitrile-butadiene rubber (NBR)) and with different concentrations of carbon black (CB) or a combination of two fillers (CB and purified multi-walled carbon nanotubes (MWCNTs)).A mathematical model of the viscoelastic behavior of elastomeric nanocomposites under finite strains was proposed. It takes into account the peculiarities of the behavior of highly filled elastomers observed in the experiments. The specificity of the model consists in a new variant of the form of the free energy potential. It was shown that the new model satisfies the thermodynamic inequality, which is a consequence of the first law of thermodynamics and the second law in the form of the Clausius-Duhem inequality. A good agreement between theoretical calculations and experimental data was obtained.