Level Of Sales Research Articles

Identifikasi Pola Penjualan Barang dalam Menjaga Stabilitas Stok Menggunakan Algoritma Fp- Growth

To take advantage of a very large collection of databases, a method or technique is needed that can convert a myriad of data into useful information, one of the data that can be processed is sales data at the Kamang Mart Mini Market. Kamang mart mini market is a mini market that will meet the needs of the community. As an effort to support efficient services, an orderly and thorough work procedure is needed so that it will produce fast, accurate and timely information according to the needs of consumers or the community. To facilitate the mini market in managing data, a system is needed that can produce a decision to find out which products are most in demand and needed by consumers and predict the level of stock availability. So that a lot of data can be used optimally so that later the goods needed by consumers can be fulfilled properly by the mini market and can increase sales at the Kamang Mart minimarket and can also reduce the accumulation of goods that are less desirable by consumers. The transaction data that will be processed in this study are as many as 20 transaction data. The transaction data will be examined using one of the Data Mining techniques by association rule using the Fp-Growth algorithm with a minimum support value of 30% and a confidence value of 70%. So that the pattern of product purchases is obtained which is used as information to predict the level of stock availability of goods. This research is very appropriate to be used by supermarkets in order to convey information more quickly and accurately so that sales levels are increased and well controlled.

On the development of social media marketing in the field of publishing services

The article is devoted to the study of the development of social media marketing in the publishing business in the context of sanctions restrictions and the withdrawal from Russia of a number of information and communication platforms, which is a negative factor and led to an accelerated transformation of advertising campaigns in social networks. The author substantiates the relevance of marketing promotion tools in social networks in order to effectively interact with the audience, since social networks are currently among the growing segments of digital promotion. The article highlights the main advantages of social media marketing in the aspect of interactive communication with the target audience, thanks to which the company is able to achieve effective marketing activities, reach a new level of recognition and sales, increase competitiveness. The author notes that the most popular network in Russia has become Vkontakte as a priority social platform for business promotion, which makes it possible to inform and attract numerous audiences, which are also the target segment of various companies. The results of the study made it possible to determine the current methods of promoting the publishing house in the social network Vkontakte, in addition to the official page, such as: advertising in thematic communities, cross-marketing, targeting and collaboration with opinion leaders. The article outlines strategies for the development of targeted advertising by adjusting the publisher's advertising to competitors' subscribers, to groups with a theme for each publication, setting up advertising by interests, demographic characteristics and keywords. For the highest performance indicators of an advertising company, it is necessary to use a set of channels and communication tools in a social network.

Analysis of changes in geographical factors affecting sales in commercial alleys after COVID-19 using machine learning techniques

Social restrictions, such as social distancing and self-isolation, imposed owing to the coronavirus disease-19 (COVID-19) pandemic have resulted in a decreased demand of commodities and manufactured products. However, the factors influencing sales in commercial districts in the pre- and post-COVID-19 periods have not yet been fully understood. Thus, this study uses machine learning techniques to identify the changes in important geographical factors among both periods that have affected sales in commercial alleys. It was discovered that, in the post-COVID-19 period, the number of pharmacies, age groups of the working population, average monthly income, and number of families living in apartments priced higher than $600k in the catchment areas had relatively high importance after COVID-19 in the prediction of a high level of sales. Moreover, the percentage of deciduous forests appeared to be a important factor in the post-COVID-19 period. As the average monthly income and worker population in their 60s and numbers of pharmacies and banks increased after the pandemic, sales in commercial alleys also increased. The survival of commercial alleys has become a critical social problem in the post-COVID-19 era; therefore, this study is meaningful in that it suggests a policy direction that could contribute to the revitalization of commercial alley sales in the future and boost the local economy.

Impact of Innovation Types on Enterprises Sales Growth: Evidence from Kosovo

This paper aims to analyze the impact of the types of innovations in increasing the sales of Kosovo's enterprises. The findings of this paper confirm the hypotheses that organizational innovations, product/process innovations and marketing innovations have a positive impact on increasing the level of sales. This empirical research was conducted with enterprises in Kosovo, so the main limitation of this research is the non-inclusion of enterprises of Albania, Montenegro, North Macedonia, Bosnia and Herzegovina, etc. The involvement of enterprises from these countries would provide a broader picture of the research issues for transition countries. This empirical research is of particular importance because it studies the impact of types of innovation on increasing the sales level of enterprises in transition countries. Kosovo suffer from weak enterprises sector and underdeveloped entrepreneurship sector. Without the development of an innovative system of the private sector and the entrepreneurial sector, Kosovo cannot overcome the transition process. Therefore, this paper could be a reference point for the government policies of Kosovo, which should support all enterprises in the development of all types of innovations.

Perancangan Sistem Informasi Penjualan Warung Ayam Geprek Ramane Berbasis Website

With the rapid development of technology, business competition is increasingly racing in utilizing technology. Even micro business entities such as MSMEs have penetrated into computerized systems to process data. One of the MSMEs that will change the system from a manual system to a computerized system is Warung Ramane which is an MSME engaged in the food and beverage sector, but the MSMEs are still using a manual system, starting from the sales transaction process that is still written into the sales book which causes slow search. data, as well as the preparation of sales reports which are still done manually. This causes the preparation of sales reports that take a long time because of the large amount of data that must be processed and causes human errors, such as report writing errors, reports that are not neatly arranged, and errors in calculating the amount of turnover or profits obtained. From the above problems, the solution offered is the design of a website-based sales information system at Ayam Geprek Warung Ramane using the waterfall system development method, so that it can reduce human error problems and make it easier to search for data or archives and sales reports can be faster. With this information system, the owner can find out what food or beverage menus are the most sold/sold, and which ones are the least sold, and find out the level of sales for each certain period contained in the sales report, so that MSMEs can analyze and evaluate the menu. for sale

Optimizing the sales level of perishable goods in a two-echelon green supply chain under uncertainty in manufacturing cost and price

ABSTRACT The present study addresses a green model of vendor managed inventory policy for perishable goods in a multi-period two-echelon supply chain network. Shortage is permissible and the unsatisfied demand is considered as back order. In addition, uncertainties in prices and manufacturing costs are considered as the main contribution of this study. Two objective functions are considered to optimize simultaneously. (a) Maximizing profits and (b) minimizing the amount of carbon emissions. This problem is formulated and the effects of uncertainty in key parameters are investigated using several decision trees. The result of the study shows the efficiency of the proposed procedure in dealing with uncertainties. Accordingly, increasing backorder costs lead to a decrease in order quantity and a decrease in profit value. However, this change reduces the emission of pollutants due to the reduced need for transport. In addition, profit levels increase and carbon emissions decrease as the product lifespan increases.

UKRAINIAN SIMMENTAL BEEF CATTlE BREED: CREATION IDEA AND ANALYSIS OF FORMATION

UKRAINIAN SIMMENTAL BEEF CATTlE BREED: CREATION IDEA AND ANALYSIS OF FORMATION

PENDAMPINGAN PEMBUATAN MARKET PLACE E-COMMERCE BAGI PELAKU UMKM GULA MERAH DI DESA LEBAK PARAHIYANG LEUWIDAMAR LEBAK

Lebak Parahiyang Village is one of the developing villages. The problem faced by Lebak Parahiyang Village in terms of SMEs, especially by brown sugar producers is the lack of a significant level of sales, because according to them it is difficult to find a wider market share. Therefore, one way to increase the level of sales is by making attractive product packaging so that it has a selling value then utilizing technology in the form of an E-Commerce marketplace. With the use of the E-commerce marketplace as an initial boost to get significant changes and business development for brown sugar producers in the village of Lebak Parahiyang

Personal Selling Dalam Meningkatkan Penjualan Polis Asuransi PT Prudential Life Assurance Syariah Cabang Binjai

This research was conducted at PT. Prudential Life Assurance Medan branch. The type of research used is descriptive qualitative research and field research, using document study tools, interviews and observations. The final step in the research method is data analysis. There are 200 licensed marketers. Both work actively and passively. The number of customer premiums fluctuates every year. So the results of the study show that the level of sales of policies and premiums cannot be separated from the popularity and image of a good company in the eyes of the community and the competence of a marketer or agent in personal selling activities carried out as well as the efforts made by agents who play a role in maintaining and increasing market share. market by always maintaining good communication with policyholders.
 Keywords: Personal Selling, Sales, Insurance Policy

Estimating the lagged effect of price discounting: a time-series study on sugar sweetened beverage purchasing in a supermarket

BackgroundPrice discount is an unregulated obesogenic environmental risk factor for the purchasing of unhealthy food, including Sugar Sweetened Beverages (SSB). Sales of price discounted food items are known to increase during the period of discounting. However, the presence and extent of the lagged effect of discounting, a sustained level of sales after discounting ends, is previously unaccounted for. We investigated the presence of the lagged effect of discounting on the sales of five SSB categories, which are soda, fruit juice, sport and energy drink, sugar-sweetened coffee and tea, and sugar-sweetened drinkable yogurt.MethodsWe fitted distributed lag models to weekly volume-standardized sales and percent discounting generated by a supermarket in Montreal, Canada between January 2008 and December 2013, inclusive (n = 311 weeks).ResultsWhile the sales of SSB increased during the period of discounting, there was no evidence of a prominent lagged effect of discounting in four of the five SSB; the exception was sports and energy drinks, where a posterior mean of 28,459 servings (95% credible interval: 2661 to 67,253) of excess sales can be attributed to the lagged effect in the target store during the 6 years study period.ConclusionOur results indicate that studies that do not account for the lagged effect of promotions may not fully capture the effect of price discounting for some food categories.

ANALISIS KOMPARASI TINGKAT RISIKO PEMBIAYAAN JUAL BELI DENGAN BAGI HASIL PADA BANK MUAMALAT KCP. BONE

Despite a fairly rapid development of Islamic Banking in Indonesia, but the composition of cost is still imbalance. This is proved by the nomination of skim murabahah (consumptive sale and purchase) compared with skim mudarabah (products division/productive). The cost of mudarabah is the cost of real sector and considered has high risk. Therefore, syariah bank needs to apply risk management and evaluate the level of maximum risk that might happen on the costs spent. The data were analyzed using credit risk method. Credit risk is a model of risk measurement of costs portfolio. This model was introduced by Credit Suisse Financial Products (CSFP) in 1997.This approach wasmaximum loss measurement from default credit portfolio. Data input credit risk are as follow; (exposure of default, default rates, probability of default, and expected loss) after having results of data analysis and then were analyzed using trend analysis to measure the frequency of risk level happened in the period of 2013-2014 and used analysis of hypothesis test one sample T test to obtain the comparison of risk level of sale and purchase of product division. The results of trend analysis express that the frequency of the occurrence of financial risks is more dominant on the sale and purchase contract, it can be seen in June 2013 until December 2014 NPF murabahah continuously improved, it is different with mudarabah (product division) that still run well. While the results of comparative test analysis One sample T test state that the cost of murabahah contract has higher risk measured from the high costs of financing bogged down experienced in this case the collectability category 5 at the end has impact on the level of achievement of profitability of Muamalat banks.

PENGARUH KUALITAS PRODUK, CITA RASA, DAN PROMOSI TERHADAP TINGKAT PENJUALAN PADA OUTLAT MINUMAN ICE SIBOT SELAMA PANDEMI COVID-19 DI KOTA SALATIGA

The difficulty of obtaining raw materials from suppliers as a result of the covid-19 pandemic has resulted in the quality of the Ice Sibot Drink product decreasing, this has resulted in complaints from consumers. The absence of product differentiation, the taste of Ice Sibot Drinks is still less attractive to consumers. The promotions that have been carried out have not been consistent and on a large scale so that the information conveyed to consumers is not large enough. These factors were identified as the cause of the decline in sales of Ice Sibot Drinks.In this study the method used is quantitative research with the independent variables used are product quality, taste, and promotion and the dependent variable is the level of sales. The sample in this research is 100 respondents. Questionnaire data collection techniques, data analysis techniques using SPSS version 23 data processing program.Furthermore, the study found that product quality, taste, and promotion of the level of sales of Ice Sibot Drinks in Salatiga City during the covid-19 pandemic. With the value of the correlation coefficient of product quality of 0.727, taste of 0.748 and promotion of 0.753. In addition, product quality, taste, and promotion also have an influence on the level of sales as indicated by the regression coefficient value for product quality of 0.785, taste of 0.687 and promotion of 0.682. Effect of product quality, taste, and promotion together – the same effect on the level of sales is shown from the results of the determination test of 0.64.5% with a value of Fcount (60.954) > Ftable (3.09) with a significance of 0.000 which is smaller than a significance level of 0.05.

Analisis Du Pont System dalam menilai kinerja keuangan pada sektor makanan dan minuman di BEI Periode 2016-2020

Food and beverage sub-sector companies have stock prices and stock profits during the period 2016 to 2020 indicating instability or fluctuations between income and stock prices in each period, the condition that occurs is that the company experiences an increase in profits but the stock price falls, but there are companies that have increased stock prices but stock profits have decreased. The purpose of this study is to determine the company's financial performance in the food and beverage sub-sector using the du pont system method on the Indonesia Stock Exchange for the past five years (Period 2016 – 2020). The method used is du pont system analysis with a quantitative approach that includes calculating net profit margin (NPM), total asset turnover (TATO), equity multiplier (EM), return on investment (ROI), and return on equity (ROE). Based on the results of the research conducted, it was concluded that the financial performance of 5 companies in the food and beverage sub-sector studied for the period 2016-2020 company PT Multi Bintang Indonesia, Tbk which has the highest ROE value with excellent financial performance, where the level of sales in each year has increased continuously.

ANALISIS PROMOSI PERIKLANAN TERHADAP TINGKAT PENJUALAN MOTOR YAMAHA

The purpose of this study is to analyze Advertising Promotion on Yamaha Motorcycle Sales Level at PT JG Siliwangi. The method used is descriptive descriptive analysis method, namely the research method by conducting direct observations of the object under study according to the circumstances and conditions at the time the research was conducted. The population in this study were young entrepreneurs who were under the guidance of DKOKP, totaling 58 entrepreneurs. Because the population is less than 100, the formula N = n is used). In this study, the sample was young entrepreneurs, totaling 58 people. The results show that advertising promotions have an effect on sales, which can be concluded with a simple linear regression analysis formulated into the regression equation Y=33.94+0.50 X. This equation means that if the value of X is increased by one unit, then Y will increase by 0.50 at a constant level of 33.94, so it can be concluded that if the promotion is implemented properly then the level of sales will increase. Based on the tcount value of 4.94, it is bigger than ttable which is 1.993, so the null hypothesis (Ho) is rejected and the alternative hypothesis is accepted. It can be concluded that the correlation effect (r) of 0.501 is in the medium category. So there is a moderate relationship between Advertising Promotion and Sales at PT Jayamandiri Gemasejati (JG Motor) Siliwangi Cirebon that can be proven true.

Analisis Strategi Pemasaran Dalam Menghadapi Covid-19

The year 2020 was shaken by the spread of the Covid-19 virus. The viral pandemic occurred has changed the way of life of the world, at least from a social and economic perspective. Predictions of a recession began to emerge as the economy weakened due to the spread of the virus forcing large parts of the population to be laid off. Many businesses experience losses and even go out of business, or at least experience a decline in profits (Brewer, 2020). The economic impact of this disaster is likely to continue for several years to come. Gema Insani is a publishing company in Depok which has been directly affected by the pandemic. A proper marketing strategy is needed so that even if there is a decline in the level of product sales, the decline is still under control or does not cause the company to go out of business. This study aims to analyze the marketing strategies that the Gema Insani company implemented during the pandemic. The research was conducted using qualitative methods and descriptive analysis. It can be concluded from the research results that the applied marketing strategy includes the marketing mix of product aspects, price, place, promotion, people, process and physical evidence. The most dominant aspect in dealing with and adapting to pandemic situation is promotion aspect, that is by optimizing online marketing and product sales (digital marketing). By optimizing digital marketing, online product sales increased by 30%.

Performance Analysis of CSR Implementation of PT. Golden Great Borneo Year 2021 in Lahat District

Corporate Social Responsibility (CSR) is an obligation that must be carried out by companies that manage natural resources. The Minister of Energy and Mineral Resources of the Republic of Indonesia number 1824 K/30/MEM/2018 requires every company to prepare a master plan for Community Development and Empowerment during the production and post-mining operations. PT. Golden Great Borneo is committed to implementing CSR according to these guidelines, with the aim of establishing good relations with the community around the mining area. This study aims to analyze the performance of the company's CSR implementation in 2021. Where that year was the first year the company carried out CSR with the guidance of the PPM master plan. This research was conducted using a transcript of interviews with the ring 1 community and the company. The analysis was conducted to see the performance of CSR implementation and its effect on the company's operations. The results of the analysis show that the company's CSR implementation performance will be good if it is supported by the competence of the company's CSR implementing team. Because this team will collect input suggestions, arrange activities, budget, activities, and carry out activities with beneficiaries. The CSR program run by the company referring to the Decree of the Minister of Energy and Mineral Resources of the Republic of Indonesia number 1824 K/30/MEM/2018 is running effectively with the percentage of budget realization reaching 121.45%. This good CSR performance has an indirect positive influence on the company's operational performance, especially at the level of the company's coal sales.

Strategi Pemasaran Nasi Boran Dalam Memperluas Pasar Pada Kondisi Pandemi Covid 19 (Studi Pada Penjual Nasi Boran Di Kota Lamongan)

The development of the MSME sector has an important meaning in encouraging economic growth and reducing poverty in a country. One of the SMEs in Lamongan is Nasi Boran. Nasi Boran is a traditional food that has become a Micro Small Medium Enterprise (UMKM) which has become a hereditary business for the Lamongan community, especially those from Kaotan village, Sumberjo, Lamongan. The existence of the COVID-19 pandemic has an impact on the level of sales of Nasi Boran SMEs in Lamongan City which has decreased. The purpose of this study is to describe and formulate the right marketing strategy for selling Nasi Boran with a SWOT analysis approach. This study uses a purposive sampling technique by interviewing five related sources, namely the Nasi Boran seller and also one of the buyers whom the researcher happened to meet to buy boran rice as complementary data (secondary data). The results of the SWOT analysis obtained the IFAS value of 2.77 while the EFAS value of 2.16. Thus, if drawn with the SWOT Analysis Diagram, Nasi Boran UMKM is in quadrant 1 (positive, positive) where quadrant 1 is a very profitable situation. The result of choosing a competitive strategy using the SWOT Matrix is to maintain the existing market by maintaining product quality, service and also location cleanliness in order to obtain customer satisfaction. Optimizing marketing through social media to minimize the decline in purchases during the Covid 19 pandemic season.

Apakah Ukuran Perusahaan Sebagai Variabel Moderasi?

This study aims to examine whether firm size can moderate the relationship, profitability and level of sales to profit growth in consumption sector manufacturing companies listed on the Indonesian stock exchange for the 2018-2020 period. The sampling technique using purposive sampling obtained 11 companies that meet the research criteria. This research is a panel analysis of regression data using a eviews 12. The results showed that the model that was suitable for this study was to use commond effects compared to other models. The size of the company cannot be used as a moderating variable on the relationship between profitability, liquidity and sales growth on profit growth.

PENGUKURAN KINERJA LAPORAN KEUANGAN MENGGUNAKAN ANALISIS RASIO PROFITABILITAS PADA PERUSAHAAN GO PUBLIC

Investment in shares is seen from the rise and fall of share prices on the Indonesia Stock Exchange (IDX), therefore, in investing in shares, investors must analyze the condition factors that affect the company. The stock price itself reflects the value of the stock to the public, a high stock price provides capital gains and a better image making it easier for management to get funds from outside the company. To measure and analyze a company, the main measuring tool is needed, namely the company's financial statements. Profitability is the result achieved by a company in a certain period, for example, at a certain level of sales, assets and share capital. This ratio is closely related to the ability and effectiveness of the company's operations in generating profits. Assessment of profitability ratios, namely the income statement and balance sheet (statement of financial position) which aims to measure the company's profit, both in relation to income, assets, and own capital. So the results of the profitability ratios are used as benchmarks or a description of the effectiveness of management performance seen from the profits obtained by the company. From the results of the analysis Profitability ratios in mining companies listed on the BEI can be seen in the company's financial performance based on the categories of very good, good, sufficient, less, and very poor. With the application of profitability ratio analysis, it can be seen how financial performance is, because the system can automatically calculate calculations for Profit Margin, Net Profit Margin, Return on Assets, Return on Equity. Users of this application can find out financial performance in order to minimize company losses in running a business.

IMPLEMENTASI DIGITAL MARKETING DALAM MENINGKATKAN PENJUALAN PRODUK DI MS GLOW PALEMBANG

The increasing development of technology has an impact on all lines of people's lives. This also has an impact on the marketing system in various companies and various other business fields, MS Glow Palembang is one that utilizes technological developments in the interests of digital marketing. This research is entitled Implementation of Digital Marketing in Increasing Product Sales at MS Glow Palembang. This study aims to determine the digital marketing media used, the level of sales, and the implementation of digital marketing by MS Glow Palembang in increasing product sales. This research is a field research with qualitative methods, in collecting data the researchers used the methods of observation, interviews, and documentation. The focus of the research is the use of the WhatsApp application as a liaison between sellers and potential consumers based on digital marketing theory, namely interactive, incentive programs, site design, and transactions. This research resulted in: 1). The level of sales at MS Glow Palembang remained stable even though during the pandemic there were no visitors to the store (stores), because sales focused on online or digital systems. 2). Digital marketing at MS Glow Palembang uses several trending social media such as Instagram, Tiktok, and WhatsApp, as well as using the e-commerce application, Shopee. 3). Implementation of digital marketing in increasing product sales at MS Glow Palembang, by utilizing various existing features to make it easier to build persuasive interactions with potential customers and build better relationships by providing past response services, as well as providing educative and informative content on a regular basis or regularly every day. Meanwhile, at the level of sales, MS Glow Palembang provides save, free and win as an effort to attract consumer buying interest which has a positive impact on sales.
 Keywords: Digital Marketing, Sales Level, MS Glow Palembang