The article has carried out a content analysis of the abstracts of dissertation studies devoted to marketing issues for the period 2000–2021 with the aim of determining their status in economic and other fields of science in Ukraine. This involves determining the range of issues related to marketing activities in the theses of domestic scientists, the state of their consideration, and the determination of problematic areas of research. Quite significant synergistic relations of research on marketing have been determined, since a significant number of studies that use marketing in one way or another have been presented in other fields of knowledge, in addition to economics, in particular, in pedagogical activity, political sphere, the state administration system, etc. According to the dynamics of the number of defended dissertations in various specialties in the economic field of knowledge, the accumulation of a rather significant potential of domestic science in the field of marketing and the further relevance of its research in economic activity have been determined. The level of scientific activity by regions of Ukraine has been established, where the institutions of Kyiv and Kyiv region are the leading ones. Although conducting research and defending dissertations gradually expanded in terms of geography. Contemporary directions of research have been highlighted, i.e. strategic aspects of marketing, components of the marketing complex, managerial aspects of marketing, innovation, competitiveness and marketing, decision-making in marketing and its information support, as well as international marketing. Internet marketing and digital marketing have been mentioned among the latest topical areas of research. Based on the content analysis of dissertation abstracts, the main features of the consideration of marketing issues in domestic science have been outlined, i.e. the presence of a fairly wide range of terms in marketing, the dynamics of their transformation; significant determinism of approaches to marketing depending on the object of research; the formation of separate trends in marketing; application of marketing in specific functional areas of enterprise activity.