Based on findings from MI Islamiyah Tugu Mantup researchers, researchers found that students' reading abilities were relatively low, there were some students who were able to read, but some still had difficulty reading. With this, researchers are carrying out research on picture word card media, which is expected to present a more visual and interesting learning concept for students. This research aims to conduct a qualitative analysis of the impact of using picture word card media on the reading ability of grade 1 elementary school students. The method used in this research is descriptive qualitative method, this research involves grade 1 students who are involved in learning using picture word cards as media. Data was collected through classroom observations, teacher interviews, and document analysis. The research results show that this media makes a positive contribution to the development of students' reading skills. Visualization of words through images not only improves contextual understanding, but also stimulates students' interest in the text. There was a significant difference in reading comprehension before and after media use, as well as a marked improvement in students' reading progress. Student engagement also increased, reflected in active participation in discussions. Teachers recognize the effectiveness of this media in creating an interactive learning environment. This research shows that picture word card media can be an effective learning tool to improve the reading skills of grade 1 students. It is hoped that teachers will integrate this media into the curriculum and provide additional training to teachers to maximize its potential. These findings contribute to the development of reading learning strategies at the initial level of education.