Better understanding of frictional behaviour of powdered soaps used in dry wire drawing can lead to improvements in wire quality and large savings in energy consumption. The latter is particularly significant given the colossal amounts of energy expended in wire drawing processes. However, there is currently a very limited understanding of the subject, including a lack of quantitative data on soap friction. This is at least in part likely to be due to complex tribological behaviour of the powdered soaps, which is very different from that of lubricating oils. This paper studies frictional behaviour of sodium and calcium powdered soaps, using a ball-on-disc tribometer (ETM rig) incorporating a powder ‘scoop’, and under contact conditions pertinent to die-wire contact in wire drawing. Tests employed a WC ball and C15E steel disc to mimic die and wire materials respectively. Results show that under high sliding conditions, friction coefficient with powered soaps is remarkably low, at 0.03 and 0.04 for sodium and calcium soaps respectively. Friction generally decreased with increasing contact pressure and sliding speed. Post-test analysis of ETM specimens showed the presence of thick soap layers on the rubbed surfaces. However, in ETM tests friction was observed to sharply increase leading to the onset of scuffing, soon after the supply of soap to the contact was interrupted, suggesting that any solid deposited layers are easily removed and cannot exclusively explain the low friction. The observed trends suggest that low soap friction may be due to the ability of the soaps to form low shear stress lubricating films at high contact temperatures which are associated with the harsh conditions of high-speed and high-pressure. The results provide new insights into the frictional behaviour of powdered soaps which can be used to optimise the wire drawing processes as well as a direct input to wire deformation models.