Launching Strategy Research Articles

Strategies for launching streaming content: Assessing movie-country relatedness and its impact on international popularity.

The study proposes a way to measure the relatedness between countries and movies (movie-country relatedness density) and to test whether this relatedness is an important factor in predicting the popularity of a movie in a certain country. The results show that both movie-country relatedness density and movie ubiquity (i.e., popularity across many countries) are positively associated with a movie appearing in a country's top 20 list even after considering other covariates. Based on these findings, we suggest an OTT (Over-the-tops) movie launching strategy with regard to movie-country relatedness density for both global and local OTT companies. Our study contributes to a growing body of research on movie consumption patterns and provides insights into the factors that determine a movie's success on a global scale. The importance of cultural similarity in adopting films and television shows is widely recognized, but the concept of movie-country compatibility is introduced to take into account the content attributes that cannot be explained by cultural differences. The results suggest that movies that are related to other popular movies in a given country and movies that are popular across many countries are more likely to appear in a country's top 20 list.

Analytical Hierarchy Process (AHP) Analysis to Selecting Best City for Opening Outlet of Grillto Indonesia

The culinary business sector is a very popular one; apart from being a cultural identity, the culinary sector also plays a role in the country’s economy, being the largest contributor to Indonesia’s GDP in the creative industry. The rapid development of business in the culinary sector has made business actors continue to innovate, one of which is by taking advantage of the development and use of technology. Seeing this opportunity, Grillto Indonesia innovated to open a Cloud Kitchen outlet that only relied on online food delivery (OFD). Based on his considerations, Griilto Indonesia plans to open outlets in five potential cities, namely Medan, Pekanbaru, Jakarta, Bandung, and Yogyakarta. This research focuses on determining two priority cities for the launching strategy. The method used in this study is multi-criteria decision making (MCDM) with the analytic hierarchy process (AHP) method. The criteria for this method are determined based on literature reviews and the Focus Group Discussion (FGD) method. The results of the study show that the city of Pekanbaru and the city of Medan are the two highest in order, with a value of 0.3503 and 0.2332, respectively. Thus, Grillto Indonesia will open its first outlet in the cities of Pekanbaru and Medan.

Strategy for driving high velocity flyer by coupling laser and electric explosion

In this study, a novel high-speed flyer launching strategy based on electric explosion and laser coupling was proposed to improve the launching ability of electro-explosively actuators and expand the dynamic high-pressure loading method. First, an electro-explosively actuated flyer launcher with a transparent glass substrate was fabricated by microelectromechanical system (MEMS) scale methods, which acted as a carrier to verify the idea of electric explosion and laser coupling. Then, a device of electric explosion combined with laser driving high-speed flyers was established to study the influence of nanosecond pulsed laser on the flyer launching ability of electro-explosively actuators. Finally, the velocity characteristics of the flyer and the plasma characteristics under coupled conditions are studied. The test results indicated that the introduction of laser had a positive effect on increasing the speed of the flyer. In addition, it was found that the acceleration history of the flyer is affected by the energy of electric explosion, laser energy, and the introduction time of laser.

Observation of Ultrabroadband Striped Space-Time Surface Plasmon Polaritons

Because surface plasmon polaritons (SPPs) are surface waves characterized by one free transverse dimension, the only monochromatic diffraction-free spatial profiles for SPPs are cosine and Airy waves. Pulsed SPP wave packets have been recently formulated that are propagation-invariant and localized in the in-plane dimensions by virtue of a tight spectral association between their spatial and temporal frequencies, which have thus been dubbed “space-time” (ST) SPPs. Because of the spatiotemporal spectral structure unique to ST-SPPs, the optimal launching strategy of such novel plasmonic field configurations remains an open question. We present here a critical step toward realizing ST-SPPs by reporting observations of ultrabroadband striped ST-SPPs. These are SPPs in which each wavelength travels at a prescribed angle with respect to the propagation axis to produce a periodic (striped) transverse spatial profile that is diffraction-free. We start with a free-space ST wave packet that is coupled to a ST-SPP at a gold-dielectric interface, and unambiguously identify the ST-SPP via an axial beating detected in two-photon fluorescence produced by the superposition of incident ST wave packet and the excited surface-bound ST-SPP. These results highlight a viable approach for efficient and reliable coupling to ST-SPPs and, thus, represent the first crucial step toward realization of the full potential of ST-SPPs for plasmonic sensing and imaging.

Bound States in the Continuum Empower Subwavelength Gratings for Refractometers in Visible

This paper describes a compact refractometer in visible with optical bounds states in the continuum (BICs) using silicon nitride (Si3N4) based sub-wavelength medium contrast gratings (MCGs). The proposed device is highly sensitive to different polarization states of light and allows a wide dynamic range from 1.330 (aqueous environment) to 1.420 (biomolecules) monitoring, apart from its being thermally stable. The proposed sensor has a sensitivity of 363 nm/RIU for X polarized light and 137 nm/RIU for Y polarized light. The spectral characteristics have been obtained with a high angular resolution for the smaller angle of incidence, which confirms the BIC hybrid modes with good quality factors and enhanced field confinement. The device is based on a normal-to-the-surface optical launching strategy to achieve exceptional interrogation stability and alignment-free performance. This system can also be used in the CMOS photodetectors for on-chip label-free biosensing.

GrailQuest: hunting for atoms of space and time hidden in the wrinkle of Space-Time

GrailQuest (Gamma Ray Astronomy International Laboratory for QUantum Exploration of Space-Time) is a mission concept based on a constellation (hundreds/thousands) of nano/micro/small-satellites in low (or near) Earth orbits. Each satellite hosts a non-collimated array of scintillator crystals coupled with Silicon Drift Detectors with broad energy band coverage (keV-MeV range) and excellent temporal resolution (≤ 100 nanoseconds) each with effective area sim 100 text {cm}^{2}. This simple and robust design allows for mass-production of the satellites of the fleet. This revolutionary approach implies a huge reduction of costs, flexibility in the segmented launching strategy, and an incremental long-term plan to increase the number of detectors and their performance; this will result in a living observatory for next-generation, space-based astronomical facilities. GrailQuest is conceived as an all-sky monitor for fast localisation of high signal-to-noise ratio transients in the X-/gamma-ray band, e.g. the elusive electromagnetic counterparts of gravitational wave events. Robust temporal triangulation techniques will allow unprecedented localisation capabilities, in the keV-MeV band, of a few arcseconds or below, depending on the temporal structure of the transient event. The ambitious ultimate goal of this mission is to perform the first experiment, in quantum gravity, to directly probe space-time structure down to the minuscule Planck scale, by constraining or measuring a first-order dispersion relation for light in vacuo. This is obtained by detecting delays between photons of different energies in the prompt emission of Gamma-Ray Bursts.

Strategy for increasing flyer launching capacity of electro-explosively actuator by coupling electric explosion and plasma discharge

In this study, a novel high-speed flyer launching strategy based on the principle of the electric explosion of metal bridge foil and plasma discharge coupling was proposed to further improve the capability of conventional electro-explosively actuators. A mini electro-explosively actuator with built-in electrodes in its barrel was drawn up and fabricated using microelectromechanical system (MEMS) and printed circuit board (PCB) technologies to verify the coupling concept. Extra energy was transferred to the plasma produced by the metal foil electric explosion through the metal electrodes embedded in the side wall of the barrel, realizing the energy coupling between electric explosion and plasma discharge and then acquiring higher flyer velocity. Photonic Doppler velocimetry (PDV) was utilized to characterize and compare the flyer velocities of this mini electro-explosively actuator under uncoupled and coupled conditions. Finally, electrical characterization and plasma spectrum tests were performed to further understand the details of plasma discharge. The results confirmed that the proposed idea was conducive to the development of the electro-explosively actuator.

Australian government launching strategy to address OOP costs

Australian government launching strategy to address OOP costs

Efficient on-demand multi-node charging techniques for wireless sensor networks

This paper deals with wireless charging in sensor networks and explores efficient policies to perform simultaneous multi-node power transfer through a mobile charger (MC).The proposed solution, called On-demand Multi-node Charging (OMC), features an original threshold-based tour launching (TTL) strategy, using request grouping, and a path planning algorithm based on minimizing the number of stopping points in the charging tour. Contrary to existing solutions, which focus on shortening the charging delays, OMC groups incoming charging requests and optimizes the charging tour and the mobile charger energy consumption. Although slightly increasing the waiting time before nodes are charged, this allows taking advantage of multiple simultaneous charges and also reduces node failures. At the tour planning level, a new modeling approach is used. It leverages simultaneous energy transfer to multiple nodes by maximizing the number of sensors that are charged at each stop. Given its NP-hardness, tour planning is approximated through a clique partitioning problem, which is solved using a lightweight heuristic approach. The proposed schemes are evaluated in offline and on-demand scenarios and compared against relevant state-of-the-art protocols. The results in the offline scenario show that the path planning strategy reduces the number of stops and the energy consumed by the mobile charger, compared to existing offline solutions. This is with further reduction in time complexity, due to the simple heuristics that are used. The results in the on-demand scenario confirm the effectiveness of the path planning strategy. More importantly, they show the impact of path planning, TTL and multi-node charging on the efficiency of handling the requests, in a way that reduces node failures and the mobile charger energy expenditure.

Correlation of Recent HTA Decisions Between Taiwan and Korea: Implication for Launch Strategies.

The objective of this study was to compare the Health Technology Assessment (HTA) timing and decisions for recently launched products in South Korea and Taiwan, and to provide insight into launch strategies in these markets. We analysed all products that were assessed for reimbursement by the Health Insurance Review & Assessment Service (HIRA) in Korea and by the National Health Insurance Administration (NHIA) and the Centre for Drug Evaluation (CDE) in Taiwan from January 2012 to March 2014. Where relevant, the details of the assessments have been extracted from the NHIA meeting minutes, CDE reports and HIRA reports. Since January 2012,17 products were assessed by the reimbursement authorities in both Korea and Taiwan. 12 products received the same reimbursement decisions from both countries, while five products had divergent results. Of 12 products that received the same decisions, seven products were first assessed and reimbursed by Korea and then also reimbursed in Taiwan later, while only three products were first assessed and reimbursed by Taiwan and later followed by Korea. The other two products were assessed at the same time in both countries. Of five products that received different reimbursement decisions, two products were first assessed by Korea and Taiwan respectively, while the other product was assessed at the same time in both countries. Though the sample size is limited, these data suggest a possible positive influence of Korean HTA decisions on those in Taiwan. The average time difference between the Korea and Taiwan HTA assessments was 7.7 months, while Taiwan HTA assessments, on average, lagged behind Korea by 2.6 months. In general, Taiwan HTA assessments lag behind Korea by 2-3 months. This may result from a proactive launching strategy from manufactures, as HTA decisions made in Korea may have a positive influence on those in Taiwan.

A two period pricing model for new fashion style launching strategy

There is a trend in fashion product industry that firms launch new styles of their products more frequently. To investigate the optimal style launching strategy for a fashion firm, we propose a two-period pricing model for a fashion product firm. The firm sells a style of products in the first period as well as that he may utilize three different strategies in the second period, i.e., (i) the N-Strategy: the firm does not launch a new style; (ii) the S-Strategy: the firm launches a new style and stops selling the previous one immediately; and (iii) the D-Strategy: the firm sells the new and old style simultaneously in the second period. Different from previous literatures, we incorporate the satiation effect of consumers in our model and try to analyze its impacts on the fashion firm׳s new product launching strategy. Specifically, we assume that a consumer occurs a certain mental book value cost x if he/she has already purchased a previous style of the same brand.Our main work is to illustrate in what condition and which one of the three strategies mentioned above is the firm׳s best choice, as well as the firm׳s best optimal retail prices over the two periods under them. Results show that a fashion firm׳s optimal launching strategy is mainly determined by the production cost and the consumer׳s mental book value. In detail, (i) when the consumer׳s mental book value and/or the production cost are relatively high, N-Strategy is the firm׳s optimal choice; (ii) when the consumer׳s mental book value is low and the production cost is high, S-Strategy is the best strategy; and (iii) when both the consumer׳s mental book value and the production cost are relatively low, the D-Strategy dominates the other two.

MIMO conditional integrator control for unmanned airlaunch

SummaryA nonlinear MIMO controller based on the conditional integrator technique is designed for the robust stabilization of a new satellite launching strategy called (unmanned) airlaunch. This control technique concerns an integrator performing similar to a sliding mode controller when the system is outside a boundary layer defined by the controller, and performing as a linear controler that provides the integral term when the system enters into the boundary layer. Satellite airlaunch strategy consists in using a two‐stage launching system. The first stage is composed of an airplane (manned or unmanned) that carries a rocket launcher, which constitute the subsequent stages. The control objective is to stabilize the aircraft in the launch phase. It is developed separately for the two nonlinear (one MIMO and one SISO) motion modes of the model, the longitudinal mode and lateral mode, and is then applied to the full model of the aircraft. The considered system is highly nonlinear, mostly as a consequence of a possible large angle of attack, sideslip, and roll angle. Finally, the present work illustrates through simulations, the good performance of the proposed control algorithm. Copyright © 2013 John Wiley & Sons, Ltd.

An agent based multi-optional model for the diffusion of innovations

We propose a model for the diffusion of several products competing in a common market based on the generalization of the Ising model of statistical mechanics (Potts model). Using an agent based implementation we analyze two problems: (i) a three options case, i.e. to adopt a product A, a product B, or non-adoption and (ii) a four option case, i.e. the adoption of product A, product B, both, or none. In the first case we analyze a launching strategy for one of the two products, which delays its launching with the objective of competing with improvements. Market shares reached by each product are then estimated at market saturation. Finally, simulations are carried out with varying degrees of social network topology, uncertainty, and population homogeneity.

Impact of the sitagliptin alert on prescription of oral antihyperglycemic drugs in Japan

Sitagliptin, the first of a new class of dipeptidyl peptidase-4 (DPP-4)-inhibitory oral antihyperglycemic drugs (OHDs), was introduced in Japan in December 2009. In April 2010 a safety alert was issued regarding the risk of serious hypoglycemic events when the drug is used in combination with high-dose sulfonylureas (SUs). To investigate trends in prescription of OHDs before and after the launch of sitagliptin, and before and after the safety alert, in order to evaluate changes in the prescribing behavior of various groups of physicians in response to the safety alert. Japan. Prescription data from 6,500 institutions, randomly collected from 300 Japanese pharmacies were used. A cohort of 87,678 patients with 813,374 prescriptions for OHDs, among which 464,079 included SUs (glimepiride: 317,423), was collected from August 2009 to 31 December 2010. Logistic regression analysis was conducted. Prescription trends for sitagliptin and SUs, stratified by age, gender, types of prescribers and institutions. The safety alert recommending a reduction of SU dosing was well reflected in prescriptions issued after the alert (glimepiride dose reduction from 2.78 ± 1.86 mg to 2.32 ± 1.68), especially in prescriptions issued by diabetes specialists (from 2.27 ± 1.81 mg to 1.87 ± 1.47 mg). The dose of background SUs in patients who started sitagliptin early was higher (before alert: 2.70 ± 1.80 mg, after alert: 2.51 ± 1.74 mg) than in patients without experience of sitagliptin (2.12 ± 1.57 mg). This may indicate that patients receiving high-dose SUs were selected for sitagliptin, and this might be a factor in the high frequency of hypoglycemia in the early launch phase of sitagliptin. The sitagliptin safety alert had a clear impact on prescribing behavior, but the impact appeared to depend on prescribers' backgrounds. Our findings should be helpful for developing a safer drug launching strategy for new classes of drugs in established categories.

Launching strategy for electric vehicles: Lessons from China and Taiwan

China has seen explosive growth in the sales of electric bikes since 1998. The boom was triggered by Chinese local governments' efforts to restrict motorcycles in city centers. However, many Chinese cities have started to extend the restriction to electric bikes. Whether China's electric bike economy will continue to develop is highly uncertain. The experience of China's electric bike boom suggests that limiting the fossil-fueled alternatives could be an effective policy tool in fostering the commercialization of electric vehicles. The failure of Taiwan's electric scooter policy, on the other hand, indicates that subsidies alone may not be a sufficient launching strategy. The policy approach of limiting the alternatives deserves serious consideration if policymakers wish to foster electric vehicles.

Role of Channel of Distribution for Consumer New Product Success in Nepal

This study concerns with channels used to distribute consumer new products and their role for new product success. To distribute consumer new product, distributor or wholesaler are in use. Sales trend of new product is in increasing trend. Distributor/wholesaler are satisfied with product features as well as delivery and terms and conditions of payment. Most of them are satisfied with manufacturer’s new product launching strategy. Competitive position of new product is found good. Distributor or wholesale are satisfied with manufacturer’s dealing. Distributors are playing significant role for new product success.
 
 The Journal of Nepalese Business Studies Vol. IV, No. 1 (2007) pp. 10-15