IntroductionStarting in latter half of 1990s, spread of internet provided significant opportunities to various businesses around world. Among these, financial businesses had a high level of user-friendliness because of their also being an agglomeration of information, and advances in information technology allowed them to make startling strides as internet businesses in Japan and elsewhere. The securities industry in particular, within a few short years of starting online transactions in earnest in 1999, saw growth that took companies from startups to their current sizes.However, as market quickly grew in this manner, starting in 2001 a series of companies announced their withdrawal from market. Firms numbered 67 in March of 2001, a high point, and this number shrank dramatically to 55 by September 2003. While some studies have investigated company success factors in regard to competition at inception of online securities industry (e.g., Applegate, Umezawa, Ladge, & Egawa, 2003; Takai, 2006) no research has focused on companies that have withdrawn from industry, nor factors in their doing so.The Ohlson O-score (Ohlson, 1980), Altman Z-score (Altman, 1968) and other bankruptcy forecasting metrics for distress are known to have a strong impact on withdrawal of companies at nascent stage of an industry (Daily, McDougall, Covin, & Dalton, 2002; Dowell, Shackell, & Stuart, 2011). In Japan as well, Ohlson O-score is thought to be an excellent fit (e.g., Inoue, 1999). However, of 77 companies that entered online securities business from 1996 to 2004, Ohlson O-score for predicting bankruptcy1 was calculated for 44 for which their securities reports were available, and as shown in Table 1, average value of Ohlson O-score for companies that withdrew from online securities business and those firms that survived in that business show no significant differences. In other words, companies did not withdraw because they were distressed. This paper identifies factors that caused withdrawal of companies from online securities industry even as industry was starting up.History of Industry and WithdrawalsThe history of online securities in Japan began with entry of Daiwa Securities into market in April 1996. In less than a year, major players Nikko Securities, Nomura Securities, and several other industry stalwarts had followed suit, with almost twenty companies becoming involved in online securities within two years.There was a series of deregulations known as Japan's Big Bang' at that time, dramatically changing competitive landscape in online securities industry. First, in December 1998 licensing system' for securities firms changed to a registration system'. This caused firms to utilize internet, use of which was becoming widespread, and a shift to an online securities business which made it possible for companies to enter industry even with relatively few investment resources. Many firms from overseas and other industries entered market in rapid succession (Takai, 2004, 2006).Second was full liberalization of stock commission fees in October 1999. Until that time, these fees were set by law, but with this change securities firms were free to set fees as they saw fit. The rule of competition that the only difference in securities firms is their size was fundamentally altered.The spread of internet coincided exactly with this time of change in systems. As a result, while there were 34 companies in online securities industry in September 1999, only six months later, in March 2000, that number had exploded to 51, peaking with one-fourth of Japanese securities firms entering this market. Companies competing therein made announcements on an almost daily basis, reducing fees and expanding product lineups, and providing a variety of new information services. …