We develop and demonstrate a spectroscopic method for Rydberg-Rydberg transitions using a phase-controlled and -modulated, standing-wave laser field focused on a cloud of cold ^{85}Rb Rydberg atoms. The method is based on the ponderomotive (A^{2}) interaction of the Rydberg electron, which has less-restrictive selection rules than electric-dipole couplings, allowing us to probe both nS_{1/2}→nP_{1/2} and nS_{1/2}→(n+1)S_{1/2} transitions in first order. Without increase in laser power, third- and fourth-order subharmonic drives are employed to access Rydberg transitions in the 40 to 70GHz frequency range using widely available optical phase modulators in the Ku band (12 to 18GHz). Measurements agree well with simulations based on the model we develop. The spectra have prominent Doppler-free components with linewidths ≲200 kHz. The method paves the way for optical Doppler-free high-precision spectroscopy of Rydberg-Rydberg transitions and for spatially selective qubit manipulation with μm-scale resolution in Rydberg-based simulators and quantum computers, provided that magic states are chosen and that the atoms are sufficiently cold.
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