Laser-assisted robotic roller forming (LRRF) combines the process capabilities of robot-based manufacturing and laser-assisted forming. In this work, the LRRF process was applied to bending DP1180 steel sheets to thin-walled structures designed for seat trails. Comprehensive experimental investigations were conducted to explore the influences of laser power, forming passes and scanning speed on the forming forces, springback and bending radii of final parts. Experimental results show that the effects of process parameters on the springback and bending radii are similar to those on the forming forces, while forming passes make an insignificant difference to the springback. The optimized process window was subsequently determined out of the balance between geometrical accuracy and experimental efficiency. By applying the optimized process parameters (laser power of 750 W, 6 forming passes, scanning speed of 5 mm/s), the peak force during LRRF was reduced to ∼2.1kN. Meanwhile, a thin-walled profile with higher precision was achieved. Specifically, the springback angle was reduced to ∼4.1° and a compact profile with a radius-to-thickness ratio of ∼1.0 was obtained.