Large Advertisers Research Articles

성인사이트에서 디지털 성범죄 실태와 대책

This study analyzed adult sites serving in Korean that were surveyed through Google Web search to respond to digital sex crimes. As a result of the analysis, There were 270 adult sites that were serviced in Korean. ② From the 270 searched adult sites, there were 100 adult sites that could be accessed. ③ Adult sites can check all illegal content for free without membership. ③ In adult sites, 55% of adult sites have Korean video-only boards, and 66% of adult sites have Korean videos regardless of exclusive bulletin boards. ④ There are an average of 14,250 videos posted on the Korean video-only bulletin board. ⑤ Seventy-seven percent of adult sites posted sexual exploitation of children and adolescents abroad and 34 percent of adult sites posted sexual exploitation of children and adolescents in Korea. ⑥ Thirty-six percent of adult sites have photo-only boards. ⑦ In 100 adult sites, 94 adult sites have first (main) page banner advertisements, 72 adult sites have video page banner advertisements, 50 adult sites have pop-up advertisements when playing videos, and 61 adult sites have video player advertisements. ⑧ The first (main) page banner advertisement on 94 adult sites is 1,485 in total, with an average of about 16 on one adult site. The content of banner ads on the first (main) page was 73.2% for illegal gambling and 11.9% for prostitution businesses. ⑨ There are 373 banner advertisements for video pages on 72 adult sites, an average of about five on one adult site. In the content of banner advertisements on the video page, 72.4% were illegal gambling and 12.3% were prostitution companies. ⑩ When playing a video on an adult site, the content of pop-up advertisements and player advertisements were different each time the video was played. Legal businesses and companies such as games, online shopping malls, online travel agencies, and Internet broadcasting are being advertised. If digital sex crime measures are sought based on the analysis results, illegal gambling sites, which are the largest advertisers than adult sites, should be blocked. ② Measures should be taken against organized criminals who are participating in the operation of illegal gambling sites. ③ Measures are needed for legal business and corporate advertising that are being advertised on adult sites for adults. ④ Policies should be implemented to reduce fears of digital sex crimes.

An audit of food and beverage advertising on the Sydney metropolitan train network: regulation and policy implications

BackgroundIncreased marketing of energy-dense, nutrient-poor foods has been identified as a driver of the global obesity epidemic and a priority area for preventative efforts. Local and international research has focused on the unhealthiness of television advertising, with limited research into the growing outdoor advertising industry. This study aimed to examine the extent of food and beverage advertising on the Sydney metropolitan train network, and to assess the nutritional quality of advertised products against the Australian Guide to Healthy Eating.MethodsAll 178 train stations on the Sydney metropolitan train network were surveyed in summer and winter. A survey tool was developed to collect information for all advertisements on and immediately surrounding the train station. Information included product, brand, location and advertisement format. Advertisements were coded by nutrition category, product subcategory and size. Chi-square, ANOVA and ANCOVA tests were conducted to test for differences in the amount of food and beverage advertising by season and area socioeconomic status (SES).ResultsOf 6931 advertisements identified, 1915 (27.6%) were promoting a food or beverage. The majority of food and beverage advertisements were for unhealthy products; 84.3% were classified as discretionary, 8.0% core and 7.6% miscellaneous. Snack foods and sugar-sweetened beverages were the most frequently advertised products, regardless of season. Coca-Cola and PepsiCo were the largest advertisers on the network, contributing 10.9% and 6.5% of total advertisements respectively. There was no difference in the mean number of food and beverage advertisements by area SES, but the proportion of advertising that was for discretionary foods was highest in low SES areas (41.9%, p < 0.001).ConclusionsThe results indicate that, irrespective of season, food and beverage advertisements across the Sydney metropolitan train network are overwhelmingly for unhealthy (discretionary) products. The results of this study highlight the inadequacy of Australia’s voluntary self-regulatory system in protecting members of the public from exposure to unhealthy food advertising. Regulatory action by government, such as placing a cap on the amount of unhealthy food advertisements, or requiring a proportion of all advertising to be for the promotion of healthy foods, is required to address this issue.

A Determinação do Orçamento da Comunicação de Marketing em Grandes Anunciantes

O objetivo do estudo analisar os critrios e processos adotados pelas empresas para a determinao do oramento da comunicao. De forma especfica, pretende-se identificar como as empresas organizam o sistema de deciso do oramento e lidam com os cortes de verba ao longo do processo de implementao das atividades promocionais. Os dados da pesquisa emprica foram coletados por meio de entrevistas em profundidade realizada com profissionais da rea de comunicao de dez empresas pertencentes ao ranking dos 300 maiores anunciantes do Brasil. Como tcnica de anlise dos dados optou-se pela anlise de contedo. Os principais resultados apontaram a pouca ou nenhuma participao do gestor da comunicao na deciso final do oramento da rea, a falta de critrios para justificar os cortes de verba durante o perodo promocional e a adoo por boa parte das empresas dos mtodos de julgamento e percentual de vendas para determinar o valor do oramento da comunicao.

Top-level communication: behind the scenes with famous French spin doctor Jacques Séguéla

This article explores the practice of spin doctoring through the point of view of a practitioner and possible differences between France and America in that practice. We do so by reporting and analyzing an exclusive interview with famous French spin doctor Jacques Seguela, VP of Havas, one of the world's largest advertising and communications groups. Seguela was involved in 20 political campaigns in France and abroad, advising, among others, French President Francois Mitterrand in 1981, and Israeli Prime Minister Ehud Barack in 1999. He still advises a number of politicians and top-level executives worldwide. In the interview, Seguela talks about his life as a spin doctor, and divulges some of his best communication tricks through a wealth of stories and anecdotes. Following the interview, we compare Seguela's point of view with American spin doctoring practices. We then discuss in more depth Seguela's key assertions on the role of authenticity and intuition in top leaders' communication under crisis. Organization Management Journal (2011) 8, 167-179. doi:10.1057/omj.2011.28

Philip Merrill: Advisor, Benefactor, Friend

Philip Merrill:Advisor, Benefactor, Friend Eliot A. Cohen, Robert E. Osgood Professor and founding Director In Memoriam This past summer SAIS lost a great friend, Philip Merrill, long a generous benefactor, and most recently the donor, together with his wife Ellie and the support of their children Douglas, Cathy and Nancy, of the Philip Merrill Center for Strategic Studies at SAIS. Click for larger view View full resolution Figure 1. Philip Merrill with the 2005-2006 Merrill Scholars His was a varied career. He learned the sea the hard way, in the merchant marine, and journalism by starting at the bottom, too; he attended Cornell where he claims to have pulled off the greatest practical joke in the history of the university (alas, I never learned what it was); he served in the Army and in the foreign service; he built a fortune in publishing, including the indispensable inside-the-Beltway magazine The Washingtonian as well as local newspapers in his own Annapolis; he served his country as assistant secretary general of NATO and as chairman of the Export-Import Bank, as well as on a slew of high-level advisory panels and boards; he served his community by putting his passion and his money into rescuing Chesapeake Bay from pollution. He loved skiing and above all sailing—he would hold you in conversation in his living room overlooking the Bay, but if an elegant boat drifted across the horizon you lost him, although he made up for it the next [End Page 185] moment. "The life of the idle rich isn't appealing" he once remarked, and being idle is something Phil could not, by temperament do—but, of course, sailing in the South Seas isn't idleness, and he knew, wisely, how to combine enormously hard work with an enormously good time doing what he loved best. "Independence," he said, "was my goal; wealth was accidental." Phil was one of the most wonderful men I have ever met. Here was a diplomat who could be disconcertingly direct—and loud. I always had trouble imagining Phil in the hushed corridors of the chanceries of the Old World, although he surely flourished there. He was a newspaper owner who relished a great story even if it made powerful friends squirm, a conservative who was an ardent environmentalist, a public servant who accepted high rank without being seduced by it, a patriot who loved his country dearly while cataloguing its faults unsparingly. It is a small but telling tale that he, a connoisseur of the chocolate chip cookie, convoked an annual survey of that treat by The Washingtonian. One year, at the very bottom of the standings, delivered with scorn and contumely, were the products of Giant supermarkets—one of his largest advertisers, as it happened, and owned by a close friend to boot. Phil winced and, as always happened when a friend was being pummeled by one of his publications, took the heat with a rueful but utterly sincere defense of freedom of the press. Phil was a man not of contradictions, but rather of terrific harmonies, a balance captured in his favorite nautical saying, "a hand for the ship, a hand for yourself," which captured his philosophy of how one should shape a career. He could argue vehemently and laugh uproariously; he let you know his opinions in no uncertain terms, but was one of the best listeners I have ever met. Few men have been so loved by friends and family, employees and associates, without receiving court, or indeed signaling any desire for deference. Indeed, those close to him recollected as a kind of badge of honor their memories of getting "the full Phil." Once, after a gloomy day some years ago I wallowed at how the country was in awful shape—the politicians fools, the economy on crumbling foundations, our foreign policy headed for the rocks. The next moment there was a finger prodding me—hard—in the chest, punctuating an outraged lecture that began, "Don't you, don't you, don't you EVER sell the United States short!" What followed was the most marvelous tribute to American freedom, creativity and dynamism I ever hope to...

Nutritional Labeling as a Policy Instrument

Historically, agricultural and food policy has found the most important topics close to the farm. Policy has been well developed concerning commodities-their quantity and price as well as their quality. Less attention has been directed to the issues and problems associated with products. As a result, we typically know little or worry little about problems or policy at the product level. In the future, it seems almost inevitable that issues at the product level will rise in importance. In the advertising-prone American economy, food conglomerates dominate the top of the largest advertisers' list (nine of the largest 12 advertisers are major food companies). Except for General Motors, Kodak, and Sears, food companies make up the largest economy-wide advertisers. It is hard to imagine that our preferences, patterns of consumption, food prices, food quality, and nutritional values are independent of the competitive rivalry among these massive multi-national firms. Nutritional labeling guides, conditions, or preempts this competitive rivalry. It may be in a different frame of reference than we have been accustomed to using for food policy, but it certainly must be among the most important food policy issues of the decade. For this reason, it must be important for us.