Abstract. This paper introduces an integrated approach utilizing ground data consists of videos captured with a 360° (spherical) camera and aerial data acquired with a UAV equipped with a RTK GNSS module to reconstruct a portion of a small-town city center and/or a cultural heritage site. Previous research has demonstrated that image blocks oriented with RTK data on camera position can reach centimeter accuracies and can be efficiently used to reconstruct large areas and single monuments. However, some areas like porches, narrow passages and streets cannot be properly reconstructed from an aerial point of view. Conversely, ground-based 360° images offer detailed insights into the terrain and features that may be obscured from an aerial perspective. Integration of those two points of view can increase spatial resolution and coverage for 3D reconstruction. Indeed, the UAV captures large-scale features and topography, while ground-based 360° images focus on intricate details and ground-level characteristics. The possibility to exploit GNSS data acquired by UAV may also be used for GNSS-assisted image orientation with the aim of reducing or even avoiding, in specific situations, the need for GCPs. The paper explores practical applications of such data integration in the cultural heritage domain demonstrating the efficacy of the integrated approach in scenarios with complex architectures and inaccessible areas.