The conversion of large-scale agricultural land into urban areas poses a significant challenge to achieving national and global food security targets, as outlined in Sustainable Development Goal number 2, which aims to eradicate hunger. Indonesia has experienced a significant decline in rice field areas, with a reduction of approximately 650 thousand hectares within a year (2017-2018), the largest being in Java. Hence, this study aims to examine the impact of urban expansion on agricultural land in the north coast region of West Java Province from 2013 to 2020 and develop a predictive model for 2030 to support sustainable land use planning. The primary methods employed were random forest (RF) analysis using Google Earth Engine, intensity analysis, multilayer perceptron-neural network (MLP-NN), Markov chains-cellular automata (Markov-CA), and stakeholder interviews. The model also evaluated the influence of "distance to tollgates" as a previously unexplored driving factor in existing land use modeling studies. Landsat image classification results using the RF algorithm showed 87-88% accuracy. Cropland has historically been and is projected to remain the primary target for the expansion of built-up areas. Spatial planning irregularities were found in the growth of these areas that adversely affected farmers' socioeconomic and environmental conditions. Evaluation of land use models using MLP-NN and Markov-CA demonstrated an accuracy rate of 86.29-86.23%. The distance to tollgates factor significantly impacts the models, albeit less than population density. The 2030 intervention scenario, which implements a firm policy for sustainable agricultural land use, offers the potential to maintain the predicted cropland loss compared to business as usual.