Lack Of Marketing Strategies Research Articles

Dissemination and Interpretation of Animated Films in Intercultural Communication in China

As an important carrier for displaying local culture and national image, animated films play a key role in inheriting and innovating Chinese culture and cultivating national self-consciousness and cultural confidence. However, in the process of cross-cultural communication, Chinese animated films face problems such as an imperfect communication mechanism, insufficient cultural adaptability, and limited international influence.By analyzing these problems, this paper explores the specific communication mechanism and path of animated films in cross-cultural communication. It is found that there are problems such as improper balance between localization and internationalization of cultural content, lack of marketing strategy, and single communication channel in cross-cultural communication of Chinese animated films.Through case studies and empirical research, this paper proposes a series of strategies to optimize the dissemination mechanism, including enhancing the international adaptability of cultural content, adopting diversified dissemination channels, and strengthening marketing and branding in order to enhance the international competitiveness and cultural influence of Chinese animated films.The research in this paper provides concrete practical guidance and theoretical support for better dissemination and development of Chinese animated films in the context of globalization.

Implementasi Akuntansi Dan Peningkatan Kualitas Usaha Dengan Pendampingan Pembukuan Keuangan Sederhana Serta Strategi Pemasaran Pada UMKM Kelurahan Lamaru

The objection of this activity is for UMKM (Small Business Entity) in Kelurahan Lamaru. We are doing asistency for SME “Kelapa Jelly” owned by Bu Heni in Jalan Sosial Dalam RT 19. The Problem which should be solving were she didn’t have any financial report and lack of marketing strategy in social media at digital era.

Pendampingan Peternak Kelinci Dalam Strategi Pemasaran Melalui Media Sosial Guna Meningkatkan Ekonomi

This activity is carried out based on problems obtained in the field, namely the lack of marketing strategies through social media as well as the low economic income of the community from rabbit livestock products. This activity aims to provide knowledge and experience in promoting rabbit livestock products through social media to improve the community's economy. Activities are carried out in stages, starting from the planning stage through implementation and evaluation. The results of this assistance provide experience to the team, which can work together with the community, especially the farmers. It is beneficial for the farmers themselves to increase their knowledge and ability to promote their livestock through social media. Making farmers able to promote and increase the scope of the target market through social media Increase the creativity of farmers in promoting their livestock products. Furthermore, farmers can independently promote and market their livestock products in their respective cages so that they can increase the sales of livestock products optimally.

Barriers and countermeasures of construction and demolition waste recycling enterprises under circular economy

The rapid development of urbanization has led to a considerable amount of construction and demolition (C&D) waste, resulting in various environmental issues. While recycling of C&D waste is regarded as the most practical option in the circular economy framework, previous studies have mainly focused on macro analysis of C&D waste reduction and circular economy, while ignoring the business environment and conditions of C&D waste recycling enterprises (CDWREs). This research aims to gain an in-depth understanding of the barriers and develop countermeasures for C&D waste recycling enterprises from a circular economic perspective. This research employs several methods, including desktop study, semi-structured interviews, and onsite investigation, to examine the external market conditions and internal operations of CDWREs and analyze the internal and external environment of CDWREs by combining PEST analysis model (political, economic, social, and technological), Porter's five forces competition model, and value chain theory. The study discovered that construction waste recycling enterprises face various problems: (1) high costs, (2) limited channels for waste acquisition and residue treatment, (3) limited technological capabilities, (4) insufficient product competitiveness, and (5) lack of marketing strategies. Five countermeasures are proposed based on the results of the investigation, including building a closed-loop industrial chain, enhancing cooperation and communication, strengthening talent training and technological innovation, expanding product variety and market demands, and paying attention to market research and product marketing. This research provides practical guidance for the decision-making of CDWREs and contributes to the construction of the C&D waste circular economy industry chain.

Assessing Business Failures in Ghana; Case Study of Selected Businesses

Unemployment rate in Sub-Saharan Africa is on the ascendancy and the surest way to resolve this problem is by ensuring the sustenance of businesses. The success of businesses is, therefore, of paramount importance to a nation like Ghana; where many businesses fail by their fifth anniversary. Hence, it is of utmost importance to research into the failure of businesses in Ghana in order to safeguard jobs. The writer has, therefore, decided to conduct research into the causes of business failures in Ghana by interacting with some entrepreneurs whose businesses had collapsed, also by obtaining data on some businesses that suffered such fate. In this work, the researcher obtained primary and secondary data from selected businesses that collapsed in Ghana and analysed the causes of the collapse of these businesses. The research showed that the major reasons for the collapse of the selected businesses were; liquidity problems, lack of marketing strategies and lack of market research. Other important factors were diversion of funds and use of short term funds to finance long term (non-current) assets. He has also sought to suggest some remedies to that effect. Nonetheless, he has observed that few businesses that have applied best business practices have been outstanding in performance. The researcher, therefore, has commented on the performance of one of such businesses and advised others to emulate its way of doing business in order to be successful.

THE PROBLEM OF USAGE OF ELEMENTS OF NATURAL RESERVE AND MUSEUM HERITAGE IN TOURISM (ON THE EXAMPLE OF IVANO-FRANKIVSK REGION)

In terms of pandemics, tourism gained a huge loss. However, the background for a qualitatively new restoration of the branch has appeared. One of the actual scientific and practical problems is an estimation of the condition of usage of elements of natural and historical-cultural heritage in tourism in terms of probable growth of domestic tourism during quarantine.
 In the article was analyzed the potential of natural heritage and museums as elements of the historical-cultural heritage of the Ivano-Frankivsk region in the context of their usage in tourism and dynamics of tourism visits of these objects which testify about the existence of the number of barriers of growth. As of 26.01.2020 region`s natural reserve fund counts of 482 territories and objects of the total area of 218,9 thousand hectares which is 15.7% of the total region`s area. It can be stated that the Ivano-Frankivsk region is a popular tourist destination due to the tourist visits of the territories of the national parks. On the background of national parks visit increase, the problem of the statistic visits data collection and low park`s service commercialization because of an absence of fee collection mechanism on the whole park`s territory. Was observed uneven distribution of tourist flow in national parks. Various institutional affiliations of the natural reserve establishments and the absence of tourism branch specialists in establishments, and the fact that tourism is only one of the different branches of these establishments complicates the organization of tourism activities. The level of national park`s promotion as tourism destinations stays low.
 None of the nature reserves of the region has a marketing strategy to promote them in the tourism market, so the level of advertising activity of the parks is reduced to printing booklets. Park sites focus the attention of park visitors, mainly on the results of their activities, and little attention is paid to tourist information. Most sites do not have a comprehensive section for tourists with the full range of tourist services and the possibilities of the park to provide them.
 Excursion activities are one of the main activities of museums as elements of cultural heritage. Every year the museums of Ivano-Frankivsk region are visited by more than 400 thousand people, however, there is a negative dynamics of attendance, the vast majority of visitors (in 2017 – 277, 5 thousand people) are local students, ie not tourists. The decrease in attendance may be due to an increase in the number of non-state and other public museums, which are mainly collections of private collections (more than 210 in the region), as well as the emergence of other tourist attractions of this type. The problems of tourist use of museums as tourist objects of cultural heritage are the low promotional activity of museums, the lack of additional services for tourists and outdated, of little interest to the average tourist exhibitions, the lack of additional hospitality infrastructure. Improving museum expositions, updating existing ones and creating modern expositions – providing material and technical equipment (premises, music, multimedia centers, purchase of modern office equipment) will increase the attractiveness of museums as tourist attractions. Lack of marketing strategies, experience of cooperation with all stakeholders of the tourist process also significantly slow down the development of tourism based on the use of elements of natural and historical and cultural heritage of the studied region. Promotion of museum services in the market of tourist services – creation of an informative catalog about museums, which is periodically updated, distribution of information publications, booklets, holding various events that will promote museums, such as exhibitions, celebrations, coverage of museums in the media, organization of a series films for television, creation of museum websites and targeted advertising, involvement of educational institutions, tourism specialists in the promotion of museums.
 The measures proposed by the authors for more effective use of elements of natural and historical and cultural heritage in tourism can be successfully applied in other tourist destinations of environmental nature and museum institutions of the country.
 Keywords: nature reserves, elements of museum heritage, tourism, tourist destinations.

Marketing experiencial e ingresos del sector industrial de la ciudad de Cuenca

La investigación tiene por objetivo analizar el marketing experiencial y los ingresos del sector industrial por medio de la empresa Lácteos San Antonio en la ciudad de Cuenca-Ecuador. Se basó en un tipo descriptiva no experimental transversal. La empresa debe trabajar en publicidad que genere gran impacto y estimule los sentimientos en los consumidores, la falta de posicionamiento de productos varios de la empresa lácteos san Antonio, radica a la falta de estrategias de marketing, lo cual radica en la falta de estrategias de marketing los productos de la empresa tienen cierta dificultad de posicionamiento, por cuanto los consumidores prefieren otras marcas ya sea por su calidad o por su precio, esto se determinó por la investigación realizada, por cuanto existe gran competencia de estos productos.

Penerapan Fuzzy Sugeno untuk Menentukan Jumlah Pembelian Keripik Singkong

The existence of small industries shows their existence in improving the economy. Small industries have the ability to utilize raw materials and produce goods and services. Evidence of the existence of a small industry that is by opening a new employment so that it can reduce unemployment. Likewise with the small industry of cassava chips. Along with the increasingly globalized era of modernization in which small industries began to develop, both through increased technology and increased productivity so that the competition is increasingly tightened among small business owners. Likewise with the small industry of cassava chips experiencing intense competition so it is necessary to have business strategies in business development. One of the reasons why small industries fail to compete is the lack of marketing strategies. The purpose of this study was to determine the number of purchases of Harahap cassava chips with the Sugeno method of fuzzy inference based on inventory data and sales data. This study uses three variables, namely inventory, sales and purchases by having two inputs, namely inventory and sales and one output, namely purchasing. The results of the application of the Sugeno fuzzy method can help the company to determine the number of purchases of cassava chips with a success rate of 88.88%.

Contrasting ideologies between generations in Sree Subramania Ayurvedic Nursing Home – a 400 year old family owned organization

Subject area The subject areas are family-owned business, entrepreneurship and strategic management. Study level/applicability The target audiences for the case study are BBA and MBA students and management trainees who are interested in learning about family-owned business and the problems faced by them when generations change. This case can be used to teach concepts in family-owned business and strategic management courses in the context of emerging markets. The case also introduces the problems faced by a traditionally operating organization which has to change to survive in the market. The case can be used to teach senior management teams participating in executive education programs on how problems arise in family-owned business. To successfully work with this case study, students need to have the basic theoretical understanding of family-owned business. Case overview Sree Subramania Ayurvedic Nursing home (SSANH), one of the most reputed Ayurvedic treatment centers in Kozhikode, Kerala in India, was converted into its present form in 1974 from Thekkayil Vaidyasala by Thekkayil Rajaratnam Vydiar. The latest addition to this family run nursing home is Dr Sananad Ratnam, who in continuity of his family tradition studied Ayurveda. Dr Sanand wanted to rethink the positioning of the 400-year-old family business system with an objective to increase the number of people served by SSANH. He is armed with ambitious plans to expand SSANH and increase the volume of patients served. Dr Sanand’s father, the second partner of SSANH, was not quite supportive of this idea. His father felt that the increase in scale without compromise in quality was impossible in Ayurveda. Dr Sanand felt handicapped with problems such as lack of marketing strategies, lack of standard managerial procedures, lack of innovation in processes and, more importantly, conflicting ideologies between father and son in the family-owned business. To address these problems, Dr Sanand has recently hired the services of a consulting firm. This case highlights how SSANH, in spite of being in an advantageous position, is unable to exploit its full potential. Further explaining the different ways in which different generations perceive business, this case invites the attention to the dilemma: Should the business proceed with its expansion plan? If it decides to expand, how it should convince the previous generation of the family that the expansion plan accommodates their concerns. Expected learning outcomes After completion of this case, students would be able to: gain a perspective on the problems faced by a family-owned business which has successfully survived for decades; understand how a family-owned business functions differently from other business models; evaluate different ways in which the organization can look to solve the dilemma by considering the different stakeholders in question; and apply the result of the literature on family-owned businesses to understand the dynamics of business of this specific setting, i.e. one that has a rich heritage, is in an emerging economy and is a family-owned business. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Subject code CSS 3: Entrepreneurship.