Lack Of Attraction Research Articles

User Experience Study on Self-Ticketing Machine in Cinema

Self-ticketing machines have been implemented in cinemas to alleviate long queues during ticket purchases. However, their adoption has highlighted significant usability challenges for many users. This study aims to identify these obstacles and assess user experiences with self-ticketing machines to inform design improvements. This research employed a mixed-method approach involving usability testing and the administration of a User Experience Questionnaire (UEQ) among 125 respondents familiar with self-ticketing machines. Participants were tasked with purchasing tickets, printing them, and accessing transaction history through the machines. The findings revealed that interface complexities significantly impacted task completion times. Moreover, low scores in the stimulation domain of the UEQ indicated a lack of attractiveness and motivation for users. Based on these insights, recommendations include enhancing the interface design to improve intuitiveness, visual appeal, and user-friendliness. Such improvements aim to enhance user satisfaction and streamline the ticketing process, ultimately benefiting both cinemas and patrons.

(056) PSYCHOSOCIAL FACTORS IN NEUROPROLIFERATIVE VESTIBULODYNIA PATIENTS WHO UNDERWENT COMPLETE VESTIBULECTOMY

Abstract Introduction Neuroproliferative vestibulodynia (NPV) is characterized by severe allodynia and hyperalgesia during entry penetration. Multiple psychosocial factors may contribute to the experience of pain from NPV. Concerning psychologic factors, women afflicted with NPV report difficulty with mental health issues such as anxiety and depression, high rates of negative emotions, substantial difficulties with psychosocial adjustment, and experience suicidal ideation. Objective This study focuses on psychosocial factors identified in a cohort of patients diagnosed with NPV who underwent vestibulectomy. Methods This is a chart review of 65 patients, median age 26 years (IQR 23-31) clinically diagnosed and pathologically confirmed with NPV. They completed validated instruments administered including the Female Sexual Function Index (FSFI), Sexual Distress Scale-Revised (SDS-R), McGill Pain Questionnaire-Short Form (SF-MPQ), Perceived Stress Scale (PSS), and Patient Health Questionnaire-9 (PHQ-9). The sex therapy evaluation performed on initial patient intake assessed psychosocial issues including effect of symptoms on quality of life, self-image, past trauma, and past/current relationship(s). Patients identified as having significant psychosocial issues were advised to undergo pre-op and/or post-op therapy. Results Based on history, initial psychological assessment, and psychosocial experiences with vestibular pain, post-operative therapy was recommended to 94% of our study cohort to maximize post-operative outcome. Our study cohort exhibited high levels of anxiety (53.8%) and depression (50.8%). Sexual abuse, assault and/or incest had been experienced by 32.3%. Other psychological issues included eating disorder (10.8%), bipolar (6.2%) as well as suicidal ideation (4.6%). Problems revolving around personal relationships include panic attacks around sex/men (21.5%), not pursuing sexual relationships (9.2%), lack of attraction toward current partner (4.6%) or being attracted to unavailable people (3.1%). A total of 15.4% of this cohort had complaints of low desire and 9.2% had a history of drug or alcohol abuse. Median FSFI total score was 13/36 (<26), with distress (≥11) consistent with sexual dysfunction in 56 of 61 patients. Median FSFI pain domain was 0/6; median FSDS-R (n=61) was 35/52, indicative of significant distress; median PHQ-9 was 6.5/27 with 23 patients’ scores consistent with possible need for depression treatment based on clinical judgment and 14 patients with score consistent with warranting treatment for depression. Median PSS was 22/40 with the most common level of stress being moderate (n=54). SF-MPQ median results (n=63) were 15/33 for sensory, 3/12 for affective and 4/5 for present pain intensity. With 3-46 month follow-up, 86.3% of patients (44/51) reported improvement on the Patient Global Impression of Improvement with 72.5% (37/51) reporting significant improvement. Conclusions While NPV is a biologic diagnosis, psychological factors likely contribute to the development, continuation, and consequences of NPV. We believe that the significant mental health issues in this NPV patient population made recovery from vestibulectomy more protracted than typically experienced after surgery. Psychological therapy would be beneficial in this population and should be continued postoperatively, as needed, to address psychological concerns and enhance quality of life. Disclosure No.

Strategi Pengembangan Ekowisata Mangrove di Pesisir Pantai Kertomulyo, Kecamatan Trangkil, Kabupaten Pati

This research aims to find out the strategy for developing Mangrove ecotourism in the coastal area of Kertomulyo village, Trangkil sub-district, Pati Regency. This research is classified as a type of field research, with a qualitative-descriptive method. The data collection techniques use observation, interviews and documentation. And data analysis using SWOT theory. The results of this research show that the strengths possessed by the organization in carrying out the strategy that has been determined are the availability of applicable laws and regulations, the availability of human resources both in quality and quantity, sufficient availability of supporting facilities and infrastructure, and awareness from the public. The weaknesses that an organization has in implementing the strategy that has been determined can be an obstacle to the success of the strategy, such as: Lack of professionalism of the employee apparatus. Public awareness regarding the implementation of development has not yet accumulated. Accurate data regarding the development that will be implemented is not yet available. There has not been a culture of transparency in budget management and good management. Opportunities or opportunities that an organization has in carrying out a predetermined strategic plan can be supporting factors that will have a positive impact on the success of the strategy, including: The existence of business opportunities. There is development in the business world. The occurrence is cross-sectoral. Increased mobility of goods and services. There is coordination from related agencies. Threats definitely occur in every organization which can be a trigger to increase an organization's efforts and creativity in carrying out planned strategies. Some of the threats in tourism strategies are: High business competition, lack of development of facilities and infrastructure, lack of government role, and lack of attractiveness and uniqueness of tourist attractions.

A reexamination of inbound tourism performance

This paper proposes to investigate tourism performance by employing fuzzy-set Qualitative Comparative Analysis. International tourist destinations are examined to identify the different paths leading to high levels of tourism arrivals and tourism receipts. The findings demonstrate that tourism performance is complex and requires specific combinations of conditions to succeed. The research identifies two types of destinations that rely on different factors to achieve success: Type 1 focuses on price competitiveness, while Type 2 emphasises the quality of the experience. Furthermore, it shows that a peculiar destination performs well in terms of receipts, relying on both price competitiveness and quality of the experience despite a lack of attractions. Type 1 and Type 2 destinations have good predictive validity in a pandemic context.

Pendampingan SDM Tata Kelola Kawasan Kuliner Kelurahan Ledok, Kecamatan Argomulyo Kota Salatiga

This community service activity aims to provide assistance and assistance to cassava business actors in Ledok Village, Argomulyo District, Salatiga City. Problems identified include a lack of understanding of digital marketing, a lack of attractiveness in packaging design, and the need for increased product branding. Apart from that, the impact of the COVID-19 pandemic has also caused a decrease in their business turnover.
 This activity involves training, workshops and individual consultations to increase the understanding and skills of business actors in digital marketing, packaging design development and effective branding design. Apart from that, the creation of social media accounts and e-commerce platforms is also carried out to facilitate online product marketing.
 The results of this activity include increased understanding and skills of business actors, changes in more attractive packaging designs, more effective use of social media and e-commerce, as well as increased sales turnover. The impact involves empowering the local economy, strengthening the business of cassava entrepreneurs, and becoming an inspiration for other business actors

Shadow Play: Visualizing Asexuality in New

Shadow Play:Visualizing Asexuality in New Kari Barclay (bio) Asexuality—the perspective of not experiencing sexual attraction to others—is sometimes called the "invisible orientation" for its lack of representation in popular culture (Decker). Popularized in the early 2000s, the term "asexual" describes a spectrum of non-normative desire and is usually presented as a sexual orientation akin to "heterosexual," "bisexual," or "homosexual." While framed as an essential, minority identity, asexuality can also describe a sensibility akin to queerness. Within the past few years, television series such as BoJack Horseman, Sex Education, Sirens, and Everything's Gonna Be Okay have all spotlighted asexual characters. In theatre, however, asexual representation has remained rare. Being one of a few out asexual playwrights, I have stumbled upon pockets of asexual theatre-makers, often by chance, as colleagues have connected via social media or word of mouth through mutual friends. I have noticed (and been part of) a cohort of artists working to tell stories of asexual experience and shift social understandings of what constitutes "natural" sexuality. Here, I spotlight a sample of plays from this cohort to investigate what asexual aesthetics and representation might lend to theatrical discourse more broadly. In December 2021, I hosted an online gathering of asexual playwrights to build community and assess the state of the field. I was curious to understand not only how artists imagined asexual representation but also how asexuality shaped their artistic work's form. How does one theatricalize what is often viewed as a "failure to perform"? Whereas asexuality is often defined in terms of lack—a lack of attraction, a lack of visibility—what I found instead are works that indulge in fantasy and strategically mix naturalistic and non-naturalistic forms. In this article, I analyze four plays by artists on the asexual spectrum and position them in relation to queerness. These four plays each situate asexual characters alongside lesbian, gay, bisexual, and transgender characters, using the differences and similarities to make asexuality legible. I describe this dynamic as asexual shadow play, an attempt to make asexuals' lack of sexual desire visible in the shadow of other forms of queer experience. With the concept of shadow play, I push back on the drive for visibility in sectors of the LGBT movement. For some queer subjects, visibility has facilitated concrete gains like marriage equality, employment protections, cultural funding, and resources for HIV/AIDS prevention and treatment. However, as some queer theorists argue, efforts at visibility also enable surveillance, backlash, and cooptation.1 At first glance, asexual art-making appears to jump on the bandwagon of LGBT visibility, trailing it like the A in the LGBTQIA+ initialism. However, not all formulations of asexuality focus on identification or visibility. Here, I offer a third alternative to invisibility and visibility: shadow play. Theatre that incorporates asexual identity often does so in conversation with other queer identities as a kind of foil or bas-relief to queer visibility politics. My idea of shadow play cites the theatrical device of using puppets held against a light source to project images onto a curtain. Shadow play conceptually challenges the dichotomies between lack and excess, which often dominate discussions of asexuality. A shadow combines lack and excess, absence and presence; it is an absence of light that becomes a visible, living presence by virtue of the light around it. Similarly, asexual visibility in theatre tends to reveal not only asexual experiences but also the sexual cultures surrounding them. [End Page 5] Playing in the Shadows The move to connect asexuality and queerness is not self-evident. The first explicit mention of asexuality I encountered in theatre was in Fun Home. In the musical, a young Alison Bechdel is exploring her sexuality as a first-year at Oberlin College. Talking to her friend Joan after a Gay Student Union meeting, Alison says, "The only thing I really know about myself is that I'm asexual. I'm not attracted to men but that doesn't necessarily mean I'm attracted to women" (Tesori and Kron 35). The next moment, Joan kisses her, and we're swept into the soaring ballad "Changing My Major," in which Alison describes her sexual awakening and overwhelming...

PENERAPAN METODE DEMONSTRASI UNTUK MENINGKATKAN HASIL BELAJAR PAI DENGAN MATERI PENGURUS JENAZAH PADA SISWA KELAS XI SMA 1 TAMBUN UTARA

The purpose of this study is to overcome the problem of learning that is not optimal in class XI students of SMA 1 Tambun Utara, and the lack of attractiveness in PAI lessons because the method used is too monotonous so that it makes students feel bored quickly, there are problems in the use of learning media that make student learning outcomes not good. In the case of SMA 1 Tambun Utara, the delivery of material by the teacher in the learning media uses the lecture method, where the teacher is more active in speaking and students tend to be silent to listen, thus making students unable to master the material well. To overcome it all, researchers suggest using new media such as demonstrations, as a way to increase students' interest in learning. The Demonstration Method is a medium that has elements of demonstration. This study is intended to answer the problem "Whether the use of demonstration methods in PAI subjects can improve student learning outcomes at SMA 1 Tambun Utara", these problems are discussed through classroom action research carried out through the stages of planning, implementation, observation, and reflection. Research data obtained through classroom observation and documentation of the results of actions carried out data from effective teachers, with this research it will be known that there will be an increase or decrease in student learning outcomes after the implementation of the demonstration method in PAI subjects at SMA 1 Tambun Utara.

The barriers to whole-grain consumption among Iranian students

Studies show that regularly consuming whole grains reduce the risk of obesity and a wide range of chronic diseases. Despite this, studies reveal that students are consuming fewer whole grains. In the present study, we aimed to investigate the barriers to the consumption of whole grains among Iranian students. This cross-sectional study examined students at Fasa, Iran in 2020–2021. The online questionnaires were completed by students after receiving informed consent. Statistical analysis was performed using SPSS 26 and Chi-square, t-test, and logistic regression (P > 0.05). The current study involved 1890 students (1287 (68.1%) girls and 603 (31.9%) boys). Despite the preference for white flour bread among 53.8% of all students, 77.4% ate other whole-grain products, and 75.2% consumed all products at least once a week. Additionally, barriers such as access issues (70.5%), family supply issues (91.8%), lack appeal (72.8%), non-consumption by classmates (96.2%), and high prices in recent years (43.9%) were identified as obstacles to whole grain consumption. Furthermore, white bread eating students had significantly lower appetite levels and tended to eat fast food more often than those who ate whole grains (P < 0.05). We found that slightly more than half of the participants preferred to eat bread prepared with refined flour. Several other factors, including lack of access, lack of attractiveness, product price, parents not purchasing whole-grain products, students not paying attention to nutrition labels, peers’ effect, and eating with friends instead of family, also contribute to students avoiding whole-grain products.

Rhetorics of Allonormativity: The Case of Asexual Latter-day Saints

ABSTRACT Asexuality describes a range of identities characterized by a lack of attraction toward sexual relationships or activities, and its opposite is allosexuality. In this essay, we offer a rhetorical theorization of allonormativity. For us, allonormativity describes the constitutive practices whereby social structures expect and privilege sexual and romantic attraction and relationships —to the exclusion and erasure of asexual and aromantic people. We then apply the concept to the case of asexual Latter-day Saints. Using a close reading of data from interviews and online posts, we reveal how allonormativity constrains the lives of asexual Latter-day Saints from three sources: religious leadership, families, and asexual Latter-day Saints themselves. We briefly consider asexuals’ rhetorical strategies in response to allonormativity before concluding with a call to denaturalize presumptions of allosexuality in queer and trans communication research, within and beyond contexts of religious communication.

Face-To-Face Learning, Teaching And Learning At Home Need To Go Hand In Hand

This paper discusses the frequency of online teaching was found to affect the acceptance of students who need optimally focused learning over a period of one to two hours. Among the weaknesses identified were due to lack of attraction from the aspect of content presentation, application in boring activities, causing it not to receive immediate response other than environmental disturbances that could lose their learning focus. Researcher used research synthesis to describe approaches to combining, aggregating, integrating, and synthesizing primary research findings. The findings show that in this case face-to-face learning is certainly better because students can stimulate learning directly by various methods individually or in groups by developing the needs of a comprehensive cognitive, affective and psychomotor domains. Although the Ministry of Education Malaysia (MOE) has also taken steps to introduce learning through Education TV, it was found that it is still less able to encourage student participation. They need the involvement of parents in playing an important role in managing learning to be more controlled. The declining level of motivation among children with a large attraction to gadgets presents an incredible challenge to teachers and parents in organizing fun online educational activities. Looking at the various situations in the implementation of PdPR that cause problems to the implementer (teachers and parents) and recipients (students), it is appropriate that the implementation of physical learning should be reintroduced for now. It is also to avoid more problems that include the issue of student dropouts, lack of motivation among parents and pressure on teachers, thus reopening the school is one of the best ways to overcome it.

Analysis factors that affect participant interest in cattle farm business insurance in Indonesia

The Cattle Business Insurance Program is a protection cow yields program launched by the government to anticipate the risk of loss of farmer due to crop failure. The government started this program in 2015 by working together with an insurance company PT. Jasindo. This program is beneficial for farmer in Indonesia. Unfortunately, the impact of this program is still having a negligible effect on society because there is still a lack of attraction from the farmer to follow this insurance program. This research has a purpose in analyzing factors that caused the farmer’s interest, making them want to join this insurance. We use a structural equation model (SEM) of data that has been obtained to provide the method. Based on the results, we can conclude that the accuracy factor is a dominant factor that influences the farmer’s decision to join the AUTS program. This insurance has been beneficial in developing a better Cattle business insurance program in the future and motivates farmer to join this insurance. For insurance companies, this research has provided information for companies interested in opening similar and better insurance programs to increase the enthusiasm of local farmer and national cattle productions.

Assessment of the Impact of Factors Determining the Teachers’ Salary: the Case of Radviliškis District

Based on the results of the theoretical analysis, problems such as the aging population of teachers, the lack of attractiveness of the teaching profession and the shortage of teachers in certain subjects have been identified in the education system, as well as in some geographical areas. The recent reform of the teacher’s payment system in Lithuania was started in 2018, so the problem analysed in the article is relatively new, which leads to a lack of research, as apart from some statistics, analysts’ insights and forecasts, scientific research on this topic is insufficient. In this study, an independently pooled cross-sections model is used to assess the factors of teachers ’salaries. The results of the research show that after the introduction of the full- time payment system, the salaries of teachers in Radviliškis district did not increase. This was due to the reduction in the size of the workload following the introduction of the full- time payment system.

Designing Annuities with Flexibility Opportunities in an Uncertain Mortality Scenario

We consider annuity designs in which the benefit amount is allowed to fluctuate (up or down), based on a given mortality/longevity experience. This way, guarantees are relaxed in respect of traditional annuity arrangements. On the other hand, while the annuitant is exposed to the risk of a future reduction of the benefit amount because of higher longevity, he/she can immediately take advantage of a lower premium loading, as well as of a future increase of the benefit amount in the case of higher mortality. Flexibility in the annuity design could be welcomed by individuals, as the conservative features of traditional products partly explain their lack of attractiveness in most markets. To further contribute to the flexibility of the product, we suggest a pricing structure based on periodic fees applied to the policy fund, instead of the usual upfront loading at issue. Periodic fees are more suitable to support a revision of the arrangement after issue, which is currently not allowed in traditional annuity products. We show that periodic fees can be introduced by identifying a discount factor to be used for pricing and reserving. We assume stochastic mortality, and we compare alternative mortality/longevity linking solutions, by assessing the periodic fees and other quantities.

"No More Insecurities": New Alternative Masculinities' Communicative Acts Generate Desire and Equality to Obliterate Offensive Sexual Statements.

To justify attraction to Dominant Traditional Masculinities (DTM) and lack of attraction to non-aggressive men, some women defend opinions such as “there are no frigid women, only inexperienced men”. Such statements generate a large amount of sexual-affective insecurity in oppressed men and contribute to decoupling desire and ethics in sexual-affective relationships, which, in turn, reinforces a model of attraction to traditional masculinities that use coercion, thus perpetuating gender-based violence. New Alternative Masculinities (NAM) represent a type of masculinity that reacts to reverse such consequences with communicative acts, in which they state that women who support such discourses have never met a NAM man or have never experienced a successful sexual-affective relationship where passion, love, desire, and equality are all included. This article presents data analyzing these communicative acts (exclusory and transformative; language employed and consequences) to ultimately find the key to NAM communication that would contribute to changing attraction patterns. The data was collected using communicative daily life stories of three heterosexual white men and one heterosexual white woman, between the ages of 30 and 40. Findings emphasize the importance of self-confidence manifested by NAM men when communicating about sex and facing these offensive mottos in the presence of other men and women. Findings also demonstrate that supportive egalitarian relationships encourage the emergence of self-confidence in NAM men and that NAM men's self-confident communicative acts foster healthy relationships and obliterate coercive ones.

Penilaian Kualitas Visual sebagai Dasar Pengembangan Perancangan Lanskap Objek Wisata Desa Budaya Kertalangu, Bali

Bali is a tourist destination that is very popular in the country of Indonesia with a wealth of natural and cultural potential that is presented on this island of a thousand temples. One of the tourist objects in Bali, especially in Denpasar City, is the Kertalangu Cultural Village Tourism Object, which is located in the village of Kesiman Kertalangu. This tourism object offers local cultural potential and visual potential in the form of rice fields which can be an alternative tourism in the middle of conventional tourism development in Denpasar. However, the lack of attractiveness in this tourist attraction area has made visitors less enthusiastic about coming on a tour, so research is needed regarding the assessment of visual quality in this area as an effort to increase the attractiveness of traveling by optimizing the visual quality of the site. The purpose of this study was to examine the visual quality that can be an attraction in the Kertalangu Cultural Village. The methods used are VRAP and field surveys. The results provide some recommendations to develop landscape designs for Kertalangu Cultural Village based on the use of visuals and local cultural values.

Low power, high ambitions: New ventures developing their first supply chains

This paper investigates sourcing decisions for new ventures. Sourcing decisions are especially problematic for start-ups because they lack resources, knowledge and legitimacy to evaluate and interact with suppliers. We develop and apply a framework that connects global sourcing, relationship development and attractiveness. Further, we investigate how new ventures develop their first supply chains by conducting an exploratory multiple case study of six Norwegian start-ups. Based on our findings, we develop three propositions regarding how start-ups mediate their lack of attractiveness through pre-sales and by choosing shorter supply chains and smaller suppliers. The implications for practice include emphasizing the importance of developing a business relationship with the supplier in parallel with making sourcing decisions. This study is a novel contribution to an underexplored topic, and we conclude by proposing a research agenda for future explorations of start-ups and supply chain development.

Thoughts on strengthening the "3+2" Integrated School-running Cooperation between secondary and higher vocational Colleges

At present, there are many problems in vocational education in China, such as the lack of attraction of secondary vocational education, a serious shortage of students in higher vocational education, and poor connection between them. This paper starts from the problem of “3+2” integration of secondary and higher vocational colleges and puts forward the solution according to the actual situation of running a school.

The Socio-Economic Impact of Migration on the Labor Market in the Romanian Danube Region

The dynamics of the labor market have been significantly influenced and impacted in recent decades by the scale of globalization, not only from a socio-economic standpoint, but also from the perspective of generating the premises of destroying boundaries. Taking this into consideration, our research is aimed at highlighting the socio-economic impact of migration on the labor market in the Romanian Danube Region in order to create a framework which can be used when elaborating a solid action plan meant to increase the socio-economic attractivity in the analyzed region. This research was carried out by resorting to the multicriterial analysis, aimed at quantifying the state of development of the analyzed counties from the perspective of clearly defined socio-economic indicators. Additionally, the linear regression research method was applied in order to ensure a more in-depth analysis of the relationship between local employment and the departure from domicile. The main finding was that Mehedinţi County has greater potential for socio-economic development than the neighboring county, even though the population is not encouraged to remain in the rural areas, one of the reasons being the lack of attractiveness of the local labor market. The designed econometric model confirms (66.17%) this result in the case of the localities part of Mehedinţi County.

In depth understanding of the perceptions of people with ileostomy regarding their body image

Introduction: Overall, the picture that someone has for oneself as integrated and independent man can be put to severe test because of the compulsory dependence that the ileostomy causes. The aim of this study was to investigate in depth the opinions and expectations of patients who have undergone ileostomy, with the ultimate goal of interpreting and better understanding of human emotions in the actual environment to which they belong, highlighting the underlying impact on self- image. Methods: Data collection was performed by individual semi-structured interviews with open-ended questions. The sample consisted of five patients who had undergone surgery ileostomy and were selected by purposive sampling. For data analysis the qualitative methodological approach and specific initial coding «in vivo» was used, as well as thematic content analysis. Results: Nine subcategories were created. Each of them also grouped to record six categories. Afterwards, three themes derived from these categories: a) The soul stressful situation as a specific pattern of perception of self-image, b) The preservation of identity through social support: the imaginary walls of the society towards the patient, c) The subjective feeling of lack of power and lack of attractiveness because of compulsory dependency disease. The ileostomy, permanent or temporary, except of the exhaustively physical symptoms, has serious impact on the mental and social well-being by influencing the way the person sees the change in its body image, resulting in limitations in its personal and social life. The reaction of a patient to his/hers disease can be affected by many variables, including the way that the patient sees himself, the he/she behaves and thinks. Changes in physical appearance, function and body integrity are usually central to the long- or short-term experience of illness and care.

Students’ Motivation Level in Gamification of Accounting Teaching and Learning – A Case of ‘Accounting on the Block’

Learning accounting can be very challenging for most students. Students are not only expected to demonstrate a proficiency in accounting process, they must also demonstrate a depth of knowledge and understanding of accounting concepts and fundamentals. In most accounting courses, educators depend on the textbook or power point slides to give lectures and illustrate all the workings on the black/whiteboard while students are listening passively or busy taking notes. Lack of attraction and engagement in the conventional way of accounting teaching and learning may lead to difficulty in understanding basic accounting concepts and overall accounting process, thereby demotivating students to learn accounting. Alternatively, gamification of teaching and learning may provide a useful technique to enhance students’ engagement and motivation. For this reason, the authors have proposed a gamification technique, known as “Accounting on the Block” (AOTB), which is an accounting board game to teach Published Financial Statements for accounting students at diploma level. While numerous studies have been conducted to evaluate students’ motivation level in digital game-based learning, there are relatively few studies that address students’ motivation level when using physical games, such as board games. To shed light in this area, a case study was conducted on 50 accounting students who were experimented with the AOTB board game. The Instructional Materials Motivation Survey (IMMS) instrument was applied to measure students’ motivation level. The results revealed that most students’ motivation levels were positive and they were satisfied with the use of AOTB board game in their learning. However, students also expected improvements in some aspects of the game.