K-pop Fans Research Articles

Identity Construction in Fan Community: An Analysis of Online Discourse among (G)I-DLE Fans in Mainland China on Sina Weibo

Fandom has become a social and cultural phenomenon reflecting practical activities in the fan community. The prevalence of social media and online fan communities has facilitated the transnational industries of Korean popular culture (K-pop) in mainland China. Fans are enthusiastic about creating posts dedicated to their idol(s) or music bands to broaden the influence of the celebrities and establish personal connections with them. The unique interaction patterns in the K-pop fan community reflect the process of fans’ identity identification and construction. This article explores how mainland fans employ discursive strategies to construct their identity and legitimize their behaviors on social media. A total of 80 posts in (G)I-DLE Super Topic made by mainland China netizens have been collected from Sina Weibo. The findings illustrate the construction of both individual and collective identities among fans, which are shaped by various contexts and different communicative purposes. Further analysis explores the potential impact of fans' identities within online communities on the K-pop market in mainland China.

Identity Construction in Fan Community: An Analysis of Online Discourse among (G)I-DLE Fans in Mainland China on Sina Weibo

Fandom has become a social and cultural phenomenon reflecting practical activities in the fan community. The prevalence of social media and online fan communities has facilitated the transnational industries of Korean popular culture (K-pop) in mainland China. Fans are enthusiastic about creating posts dedicated to their idol(s) or music bands to broaden the influence of the celebrities and establish personal connections with them. The unique interaction patterns in the K-pop fan community reflect the process of fans’ identity identification and construction. This article explores how mainland fans employ discursive strategies to construct their identity and legitimize their behaviors on social media. A total of 80 posts in (G)I-DLE Super Topic made by mainland China netizens have been collected from Sina Weibo. The findings illustrate the construction of both individual and collective identities among fans, which are shaped by various contexts and different communicative purposes. Further analysis explores the potential impact of fans' identities within online communities on the K-pop market in mainland China.

Description of Differences in Sexual Desire in Female Fujoshi Kpop Fans in Indonesia Based on Age

In recent years, people's interest in the Korean wave phenomenon has increased. This can be seen from the large number of people, especially young people, who are fans of this Kpop idol. The majority of Kpop fans are dominated by women. Most of these female Kpop fans are also fujohi. Fujoshi is a term for women who like relationships with men. From this phenomenon, fans claim that viewing fujoshi-related content can increase their sexual desire. Therefore, the aim of this research is to see a picture of the differences in Sexual Desire or sexual desire in female fujoshi kpop fans when viewed in terms of age, namely teenagers and adults. This research is quantitative research with a descriptive method carried out on 92 respondents. Data analysis in this study used the homogeneity test and the Mann Whitney U-test. The results obtained are that the significance value in the homogeneity test shows the number 0.078, which means the data in this study is homogeneous. In the Mann Whitney U-test, the significance value was 0.000 with a mean rank for adolescents of 28.02 and for adults of 64.98. This means that there are differences in the variables in the research data.

A Negotiating K-Pop Fanboy Micro-Celebrity Masculinity on Instagram

This study explores the methods used by micro-celebrity K-pop fanboys to negotiate their masculinity as male K-pop fans on Instagram. K-pop fanboy micro-celebrity is a term used to refer to K-pop fanboys who had transformed into micro-celebrities. The existence of K-pop fanboys wa often associated with non-hetrosexual streotypes and stigmas such as 'sissy' and 'faggot,' which placed them was in an unfair social order. Therefore, K-pop fanboys, especially those who had become micro-celebrities, it felt the necessaries to negotiate their masculinity as male K-pop fans. The netnography method was used by observing of this study the Instagram accounts of K-pop micro-celebrity fanboys to understand the ways and strategies they used in negotiating their masculinity. Based on the results of the study, it was found the finding that the negotiation of masculinity carried out by K-pop micro-celebrity fanboys was done by adjusting themselves to the existing hegemonic masculinity values. This study observation was done through the formation of an 'ideal' body, showing their heterosexual relationships, and displaying various preferred activities other than K-pop. By aligning themselves with the values of masculinity developed in society, K-pop fanboys tried to show that as male K-pop fans, they could express their enthusiasm without having to sacrifice their masculine image.

Unveiling the Impact of Audience Involvement, Celebrity Worship, Brand Awareness, and Perceived Product Quality on Purchase and Visit Intentions

The level of popularity of Korean music is in line with the increasing number of K-pop fans in Indonesia. Despite K-Pop's increasing popularity in Indonesia, K-beauty's reputation has declined. This study explores the influence of the Korean wave on consumer behavior in Indonesia, focusing on the K-Pop and K-Beauty industries. The research analyzes the effects of audience involvement, celebrity worship, brand awareness, and perceived product quality on purchase and visit intentions using survey data of 221 K-pop fans. Data were analyzed using Partial Least Squares (PLS). Findings reveal that audience involvement positively influences celebrity worship, which, in turn, boosts brand awareness, and sigficantly impacts perceived product quality. This perceived product quality positively affects consumers' intentions to purchase and visit, highlighting the interconnectedness of these factors. These results underscore the substantial role of audience involvement and celebrity worship in enhancing brand awareness and perceived product quality, which are pivotal in shaping purchase and visit intentions. The study offers valuable insights for businesses and marketers in the K-Pop and K-Beauty industries, emphasizing the need to understand and leverage these dynamics within the Indonesian consumer market.

Budaya dalam Adaptasi Komunikasi Bisnis Global Penggemar K-Pop melalui Media Sosial

One exciting innovation relevant to the research context is the current K-Pop phenomenon that has penetrated the field of intercultural business communication and involves transactions from two or more countries. Because of that, this research aims to find out how intercultural business communication occurs in the context of global business among K-Pop fans. The informant in this study is one of the K-Pop merchandise warehouse service providers in Indonesia. This research is qualitative research with a case study method. Data collection methods were obtained through interviews with informants. The results of this study show the importance of culture in business communication adaptation to overcome cultural differences in global business and also admit the challenges faced, such as language differences, business norms, and technological barriers

K-pop Fandom’s affective role in shaping knowledge of gender and sexuality among LGBTQ+ fans in Australia and the Philippines

Drawing on interviews with 17 K-pop fans from Australia and the Philippines who identity as LGBTQ+, this article explores and theorizes the role of K-pop fandom in the production of knowledge concerning gender and sexuality. Through an analytical approach sensitive to the affective discourse produced by fans, this article establishes that K-pop fandom operates as a queer space which normalizes queer sexuality and gendered performance through the production of feelings of security, attraction, and relief. Further, analysis of the LGBTQ + fans’ discourse uncovers that the androgynous gendered performances of K-pop idols facilitate fans’ queering of heteropatriarchal and heteronormative ideologies.

Evolving yet contentious transcultural fanscapes: Peruvian fans’ accounts of K-pop and its fandoms

Global fans’ engagement with K-pop (South Korean pop music) demonstrates how audiences’ daily lives and identities are interwoven with transcultural media. This study explores how global K-pop fan cultures have evolved along with the genre’s expansion overseas, with particular reference to Peruvian fans in the Global South context. Drawing on Peruvian fans’ accounts of the global K-pop fanscapes – the universes experienced and mediated through fan practices, the study addresses the complexities, negotiations, and conflicts in audience engagement with transcultural media. By examining how K-pop fans in a distant locale imaginarily identify with K-pop idols and interact with other global fans and non-fans, the study reveals that local fans may realize their identity in the global fanscapes while being aware of power relations that operate between different audiences.

K-Pop and Consumerism Culture: A Bibliometric Analysis Review

This research discusses consumerism behavior among Korean Pop (K-Pop) fans as an impact of the Hallyu Wave. This trend, rich in Korean culture, has become global and developed rapidly. The research method applied in this study is a Bibliometric Analysis review, using more than 50 scientific articles sourced from the Scopus database, which were then analyzed and visualized using Vosviewer, Nvivo, and Mendeley applications. The study results reveal that consumer behavior among K-pop fans is increasing and is driven by social media as a form of technological advancement. Advanced technology makes it easier and faster for things to spread, including the Hallyu Wave. This has made K-pop culture increasingly beloved worldwide. This phenomenon can influence people's lives globally, especially in a consumerist culture. This culture or phenomenon's entry also impacts K-pop fans positively and negatively. The article has a limitation in that the scientific data used is sourced only from the Scopus database, which means the findings of this study cannot be described comprehensively.

Exploring the construction of masculinity among male K-POP fans: a case study of K-POP fandom in Makassar City within the context of social environmet and education

Background: In contemporary Indonesian society, K-Pop has emerged as a significant cultural phenomenon with a unique impact on gender perceptions. This study aims to explore the social construction of masculinity among K-Pop fanboys in Makassar, Indonesia, and examine the societal positioning of this form of masculinity. It draws on the definition of masculinity as a societal construct and examines how masculinity is shaped by social influences. Method: Utilizing Peter L. Berger and Thomas Luckmann's theory of social construction, the study views masculinity as a dynamic process involving externalization, objectivation, and internalization. It also references Janet Saltzman Chafetz's identification of areas of masculinity and R.W. Connell's concept of hegemonic masculinity to understand the hierarchical nature of masculine identities. Findings: Despite the popularity of K-Pop, male fans often face negative stigma and discrimination due to perceptions of K-Pop as feminine. The study reveals how masculinity is constructed among K-Pop fanboys in Makassar and their experiences of societal discrimination. Conclusion: By analyzing these dynamics, the study contributes to a broader understanding of the diverse forms of masculinity and the impact of cultural phenomena like K-Pop on gender constructs. Novelty/Originality of this study: This study highlights the unique dynamics in the construction of masculinity among male K-Pop fans in Indonesia, revealing the complex interactions between global culture, local gender identities, and social stigma. By applying social construction theory to the K-Pop phenomenon, this study opens up new perspectives in understanding the evolution of masculinity in the era of pop culture globalization.

Fenomena Hubungan Parasosial Penggemar dan Idola (Studi pada NCTZen Pengguna Aplikai LYSN Bubble)

Parasocial relationship is a pseudo-relationship that occurs between fans and a performer (idol). One thing that is interesting for researchers is the parasocial relationship that occurs between K-Pop fans of the NCT group known as NCTZen. The aim of this research is to determine fans' cognitive, affective and behavioral responses from using a special application for fans and idols, namely LYSN Bubble. This research uses a qualitative method with a netnographic approach, which aims to answer cultural phenomena that occur in cyberspace, which in this research is fan activity in the LYSN Bubble application. Data collection techniques were carried out by observation and interviews, and analyzed using Spradley analysis techniques. Based on the research results, it was found that fans responded to idol messages on the LYSN Bubble application and received cognitive, affective and behavioral effects. Then, the false feelings felt by fans fall to the level of intense pathology, where fans feel emotional closeness, can feel the idol's feelings and are motivated to do something related to their idol.

Why Spend Time Chasing Stars?: Identity Construction in K-Pop Fan Communities

Why Spend Time Chasing Stars?: Identity Construction in K-Pop Fan Communities

Heuristic political behavior in the 2024 presidential general election: Fandom humanies case study

The K-Popers phenomenon in the elections in Indonesia in 2024 is the first record in the history of election contestation because it contains a combination of South Korean Pop culture and Indonesian Politics. K-Pop fans have the characteristics of a strong social group so that when they enter politics they join the Humanies fandom and form a social group that supports Anies Baswedan as a candidate for President of Indonesia in 2024-2029. This research aims to describe the representation of heuristic political behavior from the Humanies fandom in the 2024 elections. This research uses qualitative research methods with a literature study approach. So the data source in this research comes from secondary data. The research results show that the representation of heuristic political behavior from the Humanies fandom is in the form of creating a social media account K-Pop terms in updates on Anies' activities, right up to making fan merch (photocards, light sticks, glasses, etc.). The political behavior carried out by individuals in the Humanies fandom is based on the styles of K-Popers present in politics which have inadvertently been formed by Anies. This K-Popers style ultimately makes individuals in the Humanies fandom more expressive in politics.

Enhancing Self-Control: Counseling Strategies to Mitigate Consumptive Behavior in K-Pop Fans

This study investigates the relationship between self-control and online shopping consumptive behavior among K-Pop fans, focusing on the NCTzen fanbase in Java, Indonesia. Conducted in October 2023, the research collected data from 151 respondents via Google Forms. The study aimed to determine if self-control influences consumptive behavior in online shopping contexts. Descriptive statistics revealed that higher self-control correlates with lower levels of consumptive behavior. The correlation coefficient of -0.198 (p < 0.05) indicates a significant negative relationship. These findings align with previous research, underscoring the critical role of self-control in mitigating excessive spending. The study suggests that counseling programs incorporating self-control enhancement strategies, educational workshops, and parental guidance can effectively reduce impulsive purchases among K-Pop fans. Such interventions are vital for promoting mindful consumption and financial responsibility, especially in the context of online shopping. This study also highlights the need for further research to explore additional factors influencing consumptive behavior in this demographic.

I Have My Own Standards: Positive Body Image Among Early Adult K-Pop Fans

In recent years, K-Pop has become a global sensation, especially in Indonesia, where it has a massive fan base on social media. While K-Pop brings joy to many, it has also raised concerns about its impact on body image, especially among young fans known as K-Popers. This study explores how young women who are fans of K-Pop feel about their bodies. Through interviews and observations, three participants—Yerin, Joy, and Rose—shared their thoughts. Despite K-Pop's influence on beauty standards, these women have a positive body image. They feel good about themselves and focus on self-confidence rather than what others think. Their stories show how they navigate societal pressures and find acceptance for their bodies. By prioritizing self-esteem and support from friends, they maintain a positive outlook despite external beauty ideals. This research sheds light on how K-Pop fans view their bodies and offers insights into promoting body positivity. It's important for researchers and others to continue exploring these issues to create a more accepting environment for everyone to feel good about themselves.

The Relationship Between Social Anxiety, Social Comparison and Social Media Addiction among Adolescent Kpop Fans

Background: Social media has become an essential part of the lives of people of all ages. Social media has both positive and negative effects on a teenager's life. This is because teenagers are often unable to control their use of social media. Objective: The purpose of this study was to analyze the effect of social anxiety (X1) and social comparison (X2) on social media addiction. Method: This study uses a correlational quantitative approach. The sample in this study consisted of young Korean pop music fans who actively used social media. As many as 377 samples were employed using a purposive sampling technique. The analysis technique in this study uses multiple linear regression analysis. Results: The results in this study, namely social anxiety and social comparison, have a significant positive effect on social media addiction. Conclusion: The research results also found that simultaneously the variables Social Anxiety and Social Comparison have a significant effect on Social Media Addiction.Abstrak Latar Belakang: Media sosial telah menjadi bagian penting dari kehidupan sebagian besar individu dengan berbagai kalangan usia. Media sosial memiliki efek positif dan negative pada kehidupan remaja. Hal ini disebabkan oleh fakta bahwa remaja seringkali tidak dapat mengendalikan penggunaan media sosial mereka. Remaja yang terjerat kecanduan media sosial cenderung sangat bergantung pada platform tersebut, bahkan rela mengorbankan banyak waktu demi mewujudkan keinginannya. Tujuan: Tujuan dari penelitian ini adalah untuk menganalisis pengaruh social anxiety (X1) dan social comparison (X2) terhadap social media addiction. Metode: Penelitian ini menggunakan pendekatan kuantitatif korelasional. Sampel dalam penelitian ini adalah remaja penggemar musik Korean pop yang aktif menggunakan sosial media sebanyak 377 sampel dengan menggunakan teknik purposive sampling. Teknik analisis dalam penelitian ini menggunakan analisis regresi linier berganda. Hasil: Hasil dalam penelitian ini yaitu social anxiety dan social comparison secara berpengaruh signifikan positif terhadap social media addiction. Simpulan: Hasil penelitian juga ditemukan bahwa secara simultan variabel Social Anxiety dan Social Comparison berpengaruh signifikan terhadap Social Media Addiction.

Pengaruh Brand Ambassador NCT Dream, E-WOM, dan Brand Image terhadap Purchase Intention pada Produk Mie Instan Lemonilo

This research aims to determine the influence of the NCT Dream Ambassador brand, e-WOM, Brand image on Purchase Interest. This research uses four variables, namely brand ambassador, e-WOM, and brand image as independent variables, and purchase intention as the dependent variable. The population in this research are K-pop fans who live in the Special Region of Yogyakarta who are familiar with Lemonilo instant noodle products, with a sample of 100 respondents. The sampling method uses purposive sampling with data collection using a questionnaire. The research results show that the Ambassador brand, e-WOM, and Brand Image together (simultaneously) have a significant effect on intention to buy Lemonilo instant noodle products, the Ambassador brand does not have a significant effect on the intention to buy Lemonilo instant noodle products, e-WOM has a significant effect on Lemonilo instant noodle products, and brand image have a significant effect on purchase intentions for Lemonilo instant noodle products.

K-Pop Fandom and Beauty Trends: Investigating the Engagement of Young Urban Indian Women with BTS

The Korean wave (Hallyu) has emerged as a global phenomenon spreading to many countries including India since the nineties. In the initial phase, Korean dramas attracted international attention, after which Korean pop music took the world by storm. With the rising popularity of K-pop in India (Jiju, 2023), it is essential to understand the influence it carries on Indian fans. This paper delves into understanding how K-Pop has influenced ideas about beauty among young adults in Vadodara, a cosmopolitan town located in the western Indian state of Gujarat. Three focus group discussions were carried out with fifteen youngsters who identified as K-pop fans, particularly of BTS (Bangtan Boys), a South Korean boy band formed in 2013. The research design adopted for this study was qualitative and exploratory. Theoretical underpinnings informed by The Social Construction of Reality (Berger & Luckman,1966) and The Juggernaut of Modernity (Giddens, 1990) were used to examine the influence of K-Pop consumption on ideas about beauty in the context of fandom culture. The findings reveal no significant influence on beauty-related values and ideals. However, K-pop does have a positive bearing on other aspects of the lives of its fans such as challenging stereotypes, promoting self-love, addressing social problems, and positive impact on individual personality. In addition, a shift in fashion ideals is observed indicating a growing trend of Korean-inspired fashion trends.

Peran Platform Weverse Sebagai Sarana Interaksi Dan Ekonomi Dalam Industri K-Pop

Weverse is a platform launched by HYBE Corporation in 2019 and has played a central role in facilitating interactions between fans and artists in the Korean music industry (K-pop). Through exclusive access to content, direct communication with artists, and a membership system offering discounts and exclusive content, Weverse has become a "home" for K-pop fans and an important revenue source in the industry's economy. This study uses a qualitative approach with a systematic literature analysis design to explore the impact of Weverse in the K-pop industry, highlighting the importance of this platform in deepening the relationship between artists and fans as well as its contribution to the business model and economy in the Korean music industry.

Pola Asuh Orangtua terhadap Perilaku Konsumtif Remaja Penggemar KPOP

The phenomenon of globalization is the development of kpop culture which then forms kpop fans dominated by teenagers who tend to do consumptive behavior. Parenting styles is one of the factors that can influence consumptive behavior in children. This study aims to determine the relationship between parenting style and consumptive behavior of adolescent kpop fans at SMP Negeri 92 Jakarta. The method used was quantitative with a sample of 47 teenage kpop fans, sampling using purposive sampling techniques. The results showed that there is a relationship between parenting styles and the consumptive behavior of teenagers who are kpop fans at SMP Negeri 92 Jakarta.