Knowledge Of Public Relations Research Articles

Assistance in the Publication of Activity Information Via Instagram Media at Jasdam II/Sriwijaya

Publication of activity information via Instagram media is an alternative form of improving the good image of Jasdam II Sriwijaya in the public eye with the aim of this community service activity being able to introduce Jasdam II Sriwijaya in detail with Instagram visuals packaged in an attractive way. The community service method is carried out by mentoring which is structured in three stages, namely 1) preparation, 2) implementation and 3) evaluation. The subject of service is the public relations manager of Jasdam II Sriwijaya. The results obtained were a 100% increase in the knowledge of public relations managers at Jasdam II Sriwijaya, not only in terms of visits but from followers, impressions, likes and viewers of the Jasdam II/SWJ instastory. After carrying out this community service activity, the community service team had a positive impact in introducing the community.

Recognising a signature pedagogy for public relations teaching and learning in the last twenty years

PurposeThis study attempts to identify the drivers for change in Public Relations education and what assumptions are made about professional practice. The authors suggest signature pedagogy has the potential to deepen our understanding of the teaching and learning of Public Relations and what this means as the Public Relations curriculum adapts. The paper has theoretical and practical value. It forefronts the concept of signature pedagogy as a fresh way to look at Public Relations teaching and learning that can be developed.Design/methodology/approachThis paper aims to explore the historical and contemporary context of teaching Public Relations within a university setting, how it has evolved and the assumptions that underpin it both nationally and internationally. Using a mixed methods approach, the paper investigates how the curriculum has changed since 2000, how it interacts with industry and how it reflects educational historical and contemporary frameworks. It also explores the assumptions on which Public Relations education was and is based and whether signature pedagogy is evidenced.FindingsThis study concludes that, from a signature pedagogy perspective, many current Public Relations curricula emphasise surface structures of learning. Deep structures, focusing on critical engagement and conceptual approaches to problem solving, are more variable, disconnected and contested. The data indicate the existence of an Anglo-American, skills-based approach to Public Relations knowledge, alongside international nuances around multi-culturalism. From a practical viewpoint, the paper contributes to how Public Relations programmes can be designed, taught and adapted in the future.Originality/valueThe paper evidences fully unique, primary research.

Social construction of public relations knowledge by academic institutions worldwide: A bibliometric network analysis

This VOSviewer-enabled bibliometric study examines scientific knowledge construction in public relations research since 1955. A co-citation analysis indicates that while sustaining its cross-disciplinary nature, public relations increasingly relies on scholarship generated within its own discipline, with Public Relations Review, Journal of Public Relations Research and Journalism & Mass Communication Quarterly most cited academic sources. A citation analysis of author affiliations revealed a number of findings, including universities with the highest count of publications, university pairs that tend to cite each other, as well as regional university groups and large clusters within a broader, citation-based network. Among the 108 most productive academic institutions from four continents included into the study, U.S.-based universities produced the highest number of publications in nine peer-reviewed journals. Cross-referencing citation relationships among university clusters in different world regions illustrates an ongoing pattern of globalized construction of public relations knowledge.

Complaint Management Performed at X Public Hospital in Indonesia

Health consumers or patients become aware of their health literacy by obtaining, processing, understanding, and communicating health-related information when they come to health decisions. However, background knowledge obtained would set patients' expectations and satisfaction, and the expression of patients' expectation gap that creates dissatisfaction or concern with a service provided is called complaint. This present study aimed to obtain a comprehensive understanding about the role and activities of public relations on patient complaint management at X public hospital in Indonesia. This research applied a qualitative method using the purposive sampling technique. The research finding showed that the informants at the hospital lacked communication and public relations knowledge, and no training was given to the staff involved in communication matters. This absence of an academic foundation to guide the work directly affects the professionalism of the public relations manager, especially during managing complaints and making policies. As a result, the public relations department of the hospital did not have a direct channel for the patients to register their complaints, and the only indirect patient complaint facility aimed at the public relations was not managed by the public relations department. In short, this study shows that the public relations manager did not have a management role on the complaint management at the hospital, which consequently brings a snowball effect to the overall management of complaints due to the practices of encroachment, and the hospital must provide more training and professional coaching to bring back the role and functions of public relations.

Opening spaces for researching feminism and public relations: Perspectives from Australia, Indonesia and Malaysia

Drawing on communication, feminist studies and public relations scholarship, this interdisciplinary paper contributes to feminist perspectives on public relations in order to draw attention to the disciplinary implications of the ongoing exclusion of diverse women’s voices and the ways gendered exclusion is exacerbated by the marginalisation of voices from Global South, Indigenous and settler colonial contexts. Writing from three countries located in the Asia-Pacific region, the authors interrogate the field as feminist public relations scholars and highlight the need for more inclusive practices in academic processes that shape disciplinary knowledge. The paper challenges liberal feminist and postfeminist perspectives, arguing these have significant implications for the production of public relations knowledge. Instead, it argues that feminist public relations scholarship needs to foreground intersectionality and social justice and embrace perspectives and research outside the US and Europe. It calls for greater awareness of the ways power is associated with privilege and determines ‘legitimate’ disciplinary knowledge within public relations in order to challenge structural and institutional inequalities. In advocating for critical, intersectional and transnational feminist public relations, the paper argues for greater reflexivity and vigilance in opening up the field to new and diverse perspectives and improving disciplinary processes.

INVESTOR RELATIONS OF STOCK MARKET AND FINANCIAL INSTITUTIONS

Investor Relations are often referred to as financial public relations. Investor Relations are a specific type of communication as there is no other area hedged around with so many rules as for when, to whom and why something is to be said. Experts in the topic of relations with investors need to possess extensive and thorough knowledge of public relations, as well as of how a capital market works. Every mistake within investor relations may result in a loss of a positive image and trust of stakeholders, but also influence the stock price, which the crises on the financial markets over the last two decades have made clearly evident. Investor relations can be considered to be the most difficult type of communi­cation. It is due to the fact that the consequences of information provided by the company have an immediate and clear-cut reflection in a share price, and therefore decide about the market value of the company. It means heavy responsibility, criminal included, of people who are in charge of IR. Investor relations can be defined as a process of managing information concerning business management, especially in the areas of finances, planning, marketing, production and control, between a public company and investors. The imperative of investor relations is building trust between the participants of a capital market, as well as ensuring proper and satisfactory for both parties relations between a company and its shareholders. A growing number of entities on the capital market make operations within investor relations increase in their importance. It is conditioned by external factors, mainly by changes in the situation on capital markets, both after the financial crisis of 2008 and the present global economic crisis. Considerable capital needs of the biggest countries, the necessity to recapitalise huge financial institutions and the biggest companies contributed to the fact that access to capital has become a lot harder, at the same time increasing its price. In the given circumstances, effective communication with investors may be one of the key factors contributing to creating a long-term advantage of the entity over its competition, and often, even a factor conditioning further functioning of a company. Keywords: investor relations, financial public relations, capital market, competition, stock market, financial institutions.

Türkiye’deki Belediyelerin Facebook Kullanımı: Siyasi Parti, Bölge ve Büyüklük Ekseninde Farklılıklar

Social network sites have changed the ways that all institutions, including municipalities, communicate and engage with their constituents. Also wanting to make use of their many advantages, municipalities use social media as an engagement tool. This study examines how municipalities in Turkey use their Facebook pages to engage with the public and how their engagement differs based on political party, region, and size. The descriptive results reveal that municipalities in Turkey only make use of half of the advantages offered by social media. Statistical analyses indicate there to be a significant difference by political party, geographical region, size of municipalities. One of the more significant findings of the study is that the more municipalities employ engagement strategies, the more followers on Facebook they attract. Moreover, metropolitan municipalities are more efficient at managing their Facebook page, sharing news links and press releases more often than other municipalities. Based on the findings, the study suggests that managing a Facebook page requires greater professional insight and public relations knowledge.

Strategic management of public relations in Kuwait

PurposeThe purpose of this paper is to help enrich the body of knowledge of public relations by exploring the status of the practice in Kuwait. Using the generic principles of public relations, a well-known theoretical framework in the field, we study the three major types of organizations: government agencies, nonprofits and corporations.Design/methodology/approachThe authors gathered data using a self-administered survey and qualitative interviews. In total, 250 questionnaires were distributed (both printed and electronic) to employees working in public relations departments in all sectors and received 66 completed responses for a response rate of 26%. In addition, the first author conducted nine elite interviews with a chief executive officer (CEO) of a non-profit organization, a CEO of public relations (PR) agency, four directors of PR department in the private sector and three directors of the PR department in governmental organizations.FindingsThe results indicate that the press-agentry and technical functions dominate PR practice in the country. However, there appears to be a slow momentum for more specialized PR practitioners, who can assist their organizations in coming up with strategies and thus help organizational effectiveness. PR in Kuwait continues to suffer reputationally including the assumption that someone with no relevant knowledge or experience can be employed and succeed.Originality/valueTo the authors knowledge, this is the to study the present some of the generic principles of PR in Kuwait. Therefore, this paper contributes to the PR in Kuwait body of knowledge and provides the generic principles of PR in a new cultural context to test its applicability.

„PR­‑owski znaczy pozytywny?”: postrzeganie public relations przez studentów dziennikarstwa

Artykuł prezentuje analizę badania postrzegania public relations przez studentów dziennikarstwa. Badanie przeprowadzono na grupie składającej się ze studentów Instytutu Dziennikarstwa Uniwersytetu Warszawskiego. Celem badania było poznanie wiedzy studentów dziennikarstwa o public relations, zidentyfikowanie umiejętności dostrzegania i postrzegania powiązań między PR a dziennikarstwem oraz zebranie opinii przyszłych dziennikarzy o public relations. Wnioski z przeprowadzonych badań wskazują nie tylko stosunek przyszłych dziennikarzy i medioznawców do branży public relations, ale dają także podstawę do dyskusji nad stanem public relations i dziennikarstwa w Polsce oraz rodzimej edukacji medioznawczej. Badania są kontynuacją prowadzonego przez autora projektu badawczego dotyczącego profesjonalizmu i etyki oraz edukacji public relations.

The Role of Social Engagement in the Development of Significant Architectural Objects

Abstract Social engagement and public participation is perceived as emerging social concern and coincidental annoyance for architects during the design and building processes. In the development of objects of public importance, especially those of ambiguous assessments, the knowledge of participatory methods, institutional support options, and knowledge of public relations and media literacy becomes an important element in contemporary architectural practice. Latvia’s legislation ensures standard public participation procedure in a unified system within the attribute of “significant architectural object”. This study attempts to recognize the origin and structure of multi-layered topic when the involvement of a wider public is applied in the development of architectural objects. It collects generally known major failures and maps component attributes within three stages. The Conclusion presents several observations on main research question, – how the development of notable architectural objects in the local market is de facto affected by engagement of wider public.

Perceptions of Australian public relations education, 1985–1999

This article investigates perceptions of Australian public relations education during a period of significant growth. It analyses in-depth interviews with 14 practitioners and educators in conjunction with Public Relations Institute of Australia (PRIA) archives. Four themes emerged from the analysis: education, professionalisation and gender; theory and practice; developing academic legitimacy and practitioner perspectives in the curriculum. Participants understood education within a professional narrative, that is, as offering a way of establishing Australian public relations as a distinct field of expertise and confirming its professional status. The findings offer new insights into the development of Australian public relations education as it became established as a popular course of study and the role of PRIA in the constitution and transmission of public relations knowledge.

Professionalisation and public relations education: Industry accreditation of Australian university courses in the early 1990s

This paper investigates the Public Relations Institute of Australia's introduction in 1991 of a national accreditation programme for university courses. Drawing on an analysis of previously unstudied industry archives, it identifies four themes significant for industry perspectives of education: public relations knowledge; industry expectations and experience; public relations curricula; and academic legitimacy. While university education was perceived by institute members to demonstrate the professional standing of public relations, the findings reveal divergent understandings of its role and content and identify considerable resistance to the institutionalisation of public relations knowledge. At the same time, the expansion and marketisation of higher education led to the introduction of new, vocational courses such as public relations. The significance of this study is it offers new insights into the development of Australian public relations education and the role of the professional association.

Exploring the origins of careers in public relations

This study of the origins of careers in public relations seeks to contribute towards historical knowledge of public relations through content analysis of biographies and other published narratives of those who worked in the field within the US and Britain in its formative years. Opportunities for public relations to offer a career rather than simply a transitory job or occupation were identified. The potential for enhanced benefits, including greater income and higher social status, were noted as a result. However, despite evidence of the possibility of professional and bureaucratic career paths, public relations pioneers tended to reflect entrepreneurial, opportunistic and primarily commenda (agency) forms of career. Most early practitioners entered the field by chance revealing a lack of deliberate focus on seeking employment in the occupation. Their varying entry points suggest the concept of equifinality (whereby different routes may lead to the same end); although career progression for those employed in public relations support functions, and the experiences of women are largely undocumented. Overall, the tapestry of early careers in public relations reflects a common thread of communications and openness to take advantage of the changing times. Otherwise, few patterns can be detected, with individual opportunities than a specific career path being the dominant theme.

An inside-out exploration of contemporary Chinese public relations education

This study provides an inside-out examination of contemporary Chinese public relations education. Particularly, it seeks to explore (1) how Chinese public relations educators make meaning of the imported U.S. body of knowledge of public relations; (2) how Chinese educators conceptualize Chinese public relations; and (3) the connection and disconnection between academia and industry. We conducted 49 face-to-face in-depth interviews and performed content analysis of 22 Web sites of Chinese universities with public relations programs. Research findings reflected the movement of Chinese PR from a merely technical function to a more strategic function centering on relationship building, reputation, social responsibility, and organizational identity. The findings also suggested significant influence of the U.S. PR education on the development of Chinese public relations education manifested through textbook adoption and core curricular design. However, the study has also shown that educators have undertaken substantial effort to localize the imported knowledge in accordance with China's unique cultural, economic, and political systems.

Approaches to African communication management and public relations: a case for theory‐building on the continent

Most of the scholarly body of knowledge of public relations built up over the last three decades has been undertaken in Western countries. Naturally, these conceptual frameworks have been suited to those areas of the world. The focal point of the calls for a shift to a new, inclusive global economic order is the growing influence of the developing economies of the world. This, in turn, has important implications for public relations and communication management in these regions and internationally. Academic researchers could embark on building an African body of knowledge of public relations and theories based on an African philosophy and worldview. Against this background, the debate around whether a generic model of public relations in and for Africa is possible has been the subject of considerable debate. It has also been argued that shared, common African philosophical approaches can be identified, and that these have an important role in communication throughout Africa. This article describes some of the influences that might shape African theory‐building and raises a number of questions along the way such as: Can there be an exclusively African public relations model? What is the balance between Western and African influences in the synthesis of a hybrid model? What has Africa to offer to Western theory? Copyright © 2011 John Wiley & Sons, Ltd.

Public relations as dialogic expertise?

PurposeThe purpose of this paper is to offer critical reflection on the role played by the concept of dialogue in public relations theory, pedagogy, and practice.Design/methodology/approachThis paper is theoretical and therefore focused on the elucidation of the history, meaning, and application of “dialogue” in public relations in comparison with two other academic disciplines and professional fields: political science and organizational communication.FindingsThe paper argues that, despite the key normative position occupied by the concept of dialogue in much mainstream public relations scholarship, public relations as an academic discipline has not engaged extensively with the theory of dialogue. While other academic and expert practitioner fields have developed much theoretical reflection, a range of dialogical tools, and created spaces in which the expertise is applied, public relations' normative interest in dialogue seems not to have translated into developing expert dialogic tools or spaces in which public relations experts routinely use such tools.Originality/valueThe paper introduces literature and debates about dialogue largely ignored in the mainstream public relations scholarship and aims to stimulate fresh discussion about the nature of public relations knowledge and practice.

All glamour, no substance? How public relations majors and potential majors in an exemplar program view the industry and function

Studies in public relations often conclude that the field is misunderstood [Kopenhaver, L. L. (1985). Aligning values of practitioners and journalists. Public Relations Review, 11(1), 34–42; Stacks, D. W., Botan, C., & Turk, J. V. (1999). Perceptions of pubic relations education. Public Relations Review, 25, 9–29] and misrepresented in media [Spicer, C. (2000). Public relations in a democratic society: Value and values. Journal of Public Relations Research, 12(1), 115–130]. Public relations professionals themselves often do not know what is involved in or support public relations education [Wright, D. K., & Turk, J. V. (2007). Public relations knowledge and professionalism: Challenges to educators and practitioners. In E.L. Toth (Ed.), The future of excellence in public relations and communication management: Challenges for the next generation (pp. 571–588). Mahwah, NJ: Lawrence Erlbaum]. Both the special issue ( Public Relations Review, 1999) on public relations education and a following study published in this journal [Bowen, S. A. (2003). I thought it would be more glamorous: Preconceptions and misconceptions of public relations among students in the principles course. Public Relations Review, 29, 199–214] argued that public relations majors often do not realize what is involved in the academic discipline or the professional field. This research builds on the findings of those studies to ask: are public relations educators doing any better in communicating the core competencies, responsibilities, knowledge requirements, skills, and abilities of the discipline and the public relations major? Through the use of 10 focus groups across majors at a top research university, we can see that little is known about public relations among non-majors, but public relations majors can articulate the requirements and functions of the field. Several primary areas of confusion emerged about public relations related to: marketing or promotion, spinning the truth, image, and public relations as a career choice. These ideas show a critical lack of transparency in public relations. Credibility of the public relations function is hampered by this failure to communicate about the functions and core competencies of the field. Implications for both the public relations practice and for public relations education are discussed.

Consideraciones acerca de las Relaciones Públicas en el siglo XX y su incardinación actual en el fenómeno de la globalización

O estudo e o desenvolvimento das Relações Públicas se deram com vigor no século XX, mas atividades cujas dimensões teórica e prática não avançam em paralelo, ficam condicionadas, entre outros, a transformações externas, tanto de identidade quanto de sua estrutura, vinculadas ao amplo espectro da Comunicação, provocando superestimações conceituais complexas e momentâneas. O objeto de estudo e conhecimento das Relações Públicas restringe-se às organizações e seus públicos. Sua metodologia é a das Ciências Sociais e sua epistemologia pode ter a significação acadêmica de qualquer outro campo do conhecimento.

The European public relations body of knowledge

The paper reports on the European Public Relations Body of Knowledge project (coordinated by the author for the European Association for Public Relations Research and Education, CERP Education & Research) that investigates the present state of public relations knowledge in Europe. The project consists of two components: an all‐European bibliography of public relations literature published in Europe in the 1990s and a Delphi study of an all‐European group of academics and practitioners on the specifics of public relations in Europe vis‐à‐vis the USA. Since public relations is predominantly a US academic discipline and business practice and it has come from there to Europe, a question arises as to the authenticity of public relations in Europe: are Europeans merely copying and repeating American public relations practice or has anything original developed in Europe? Relying on a multi‐country and multi‐language overview of European public relations, the paper also explores some localised processes within different European countries that could have implications for further development of the public relations profession in Europe