The article examines the limits of the freedom of market pricing and the limits of state interference in the processes of market pricing in the light of conceptual approaches to the organization of society, which can be carried out by: ensuring the social process based on public self-regulation, and ensuring social equilibrium provided by state regulation. These approaches also manifest themselves in the economic sphere, including pricing processes, such as ensuring the market process, including free pricing, and ensuring market equilibrium through state regulation of commodity prices. These principles are not mutually exclusive, however, it is the social process based on self-regulation that is basic. Public self-regulation, including in the economic sphere, including pricing, is a source of legal formation, since it is based on the coordination of the interests of participants in market relations. State regulation of the social process, which has the goal of ensuring social equilibrium, by means of various kinds of incentives, restrictions and prohibitions, is a subsidiary means of regulating social relations, which can contribute both to the achievement of consensus in society, when it is aimed at protecting the rights of the subjects of social relations, and to harm it, when it is aimed at replacing the natural social process with its own normative regulations. Government pricing should be brought within the strict framework of the law and kept to a minimum.