Joint Marketing Research Articles

Koperasi dan Akselerasi UMKM di Kota Balikpapan

Cooperatives and the acceleration of SMEs in Balikpapan City play a significant role in advancing the local economy. Through the cooperative model, SMEs gain access to business capital, training, joint marketing, and collective purchasing, enabling them to compete effectively in a competitive market. Collaboration among cooperatives is key to success, while the utilization of digital technology accelerates SME growth. Support from the local government and the private sector is crucial in stimulating growth and innovation in this sector. Despite facing various challenges, cooperatives and SMEs in Balikpapan have great potential to continue to grow and become drivers of an inclusive and sustainable economy at the local and regional levels

Engaging stakeholders in cultural tourism Living Labs: A pathway to innovation, sustainability, and resilience

This study explores the motivations and benefits driving stakeholder engagement in Living Labs (LLs) for sustainable cultural tourism, with a focus on a case study in Split, Croatia. LLs, which foster innovation through collaboration between stakeholders, are increasingly recognized as essential for addressing sustainability challenges in tourism. Using a combination of exploratory and confirmatory factor analysis (EFA/CFA), we identify key motivations for stakeholder participation, including the desire to shift attitudes toward tourism development, enhance educational initiatives, and improve heritage interpretation. The results reveal that stakeholder engagement not only enriches tourism offerings—such as joint marketing efforts and innovative visitor experiences—but also strengthens resilience in heritage destinations. Our findings emphasize the critical role of ambidextrous management, which balances innovation and resource efficiency, in enhancing stakeholder collaboration. The study provides practical recommendations for smart governance and advocates for stakeholder-centric, bottom-up approaches in the design and management of LLs. These insights contribute to both the theoretical framework and practical implementation of sustainable cultural tourism, offering actionable strategies for policymakers and practitioners to foster local ownership and co-creation in heritage tourism development.

Industry clusters and firm performance: Evidence from the leather product industry in Addis Ababa

Industrial clustering is the co-location of firms in a geographic area, which can lead to numerous economic benefits such as joint resources and knowledge pooling, R&D collaboration, technology sharing, and joint marketing. This study aims to examine the influence of industrial clustering on the performance of firms in the leather and leather products industry in Addis Ababa. Moreover, this study aims to investigates whether innovation capacity and collaboration networks indirectly contribute to the relationship between clustering factors and firms' performance. In this study, both primary and secondary data were collected for analysis. Partial Least Squares Structural Equation Modeling was employed to explore the impact of clustering on performance in terms of innovation, job creation, attracting investment, export intensity, and productivity growth. This study found that a one-unit increase in cluster factors is associated with a 0.43-unit increase in firm performance. The mediation analysis revealed that collaboration networks mediate the relationship between cluster factors and firm performance by 0.21 and innovation capacity mediates the relationship between cluster factors and firm performance by 0.15 units. The findings indicate that industrial clusters strongly influence firm performance within the leather industry in Addis Ababa. Therefore, the results suggest that innovation capacity and collaboration networks are mechanisms through which industrial clusters affect firm performance. Future researchers should explore the cluster effect in other industrial sectors and regions to validate the research findings.

РОЛЬ ГОСУДАРСТВЕННЫХ И ЧАСТНЫХ СТРУКТУР В ФОРМИРОВАНИИ ОРГАНИЗАЦИОННОЙ МОДЕЛИ СИСТЕМЫ УПРАВЛЕНИЯ В ТУРИСТСКОЙ ИНДУСТРИИ

The scientific article highlights the key aspects of tourism development management, including strategies, financial support, regulation and the results of a comprehensive study of the role of public and private structures in the formation of an organizational model of the management system of the tourism industry of the Republic of Kazakhstan are presented. In the course of the work, an overview of existing development strategies was conducted, the roles of public and private structures in the formation of infrastructure were highlighted, and the effectiveness and prospects of cooperation between these sectors were analyzed. The presented analysis includes an assessment of the degree of engagement, the effectiveness of resource use, as well as identifying the advantages and disadvantages of existing partnerships. The article also examines the key benefits of cooperation, such as combined experience and knowledge, financial empowerment and joint marketing promotion. At the same time, disadvantages such as bureaucratic obstacles and risks to data privacy are highlighted. Recommendations for improving cooperation between public and private structures are proposed, and prospects for the development of the tourism infrastructure of the Republic of Kazakhstan are highlighted. The possibilities of intensifying the dialogue, creating a unified development strategy and promoting innovation and digitalization in tourism are discussed. The work provides an extensive overview of the current state of the tourist infrastructure and is aimed at forming practical recommendations for its sustainable development. Keywords: tourism industry, tourism infrastructure, development strategies, public structures, private structures, environmental sustainability, financial support, strategic cooperation.

Non-Big 6 audit firms’ access to external resources through inter-organisational relationships

Small audit firms try to reduce their resource constraints in serving clients by creating inter-organisational relationships (IORs) through membership in accounting networks or in agreements with individual firms. Through these relationships, firms have access to audit manuals/methodology, personnel, and may perform joint audits and joint marketing of their audit services. We identify the existence of IORs from PCAOB Form 2 filings and test whether audit quality and fees vary cross-sectionally as a function of the specific resource obtained from the IOR. We find evidence that firms with access to audit technology through IORs charge higher audit fees and provide higher quality audits, in terms of smaller clients’ performance-matched discretionary accruals, higher auditors’ likelihood of issuing going concern opinions to financially distressed clients, and fewer audit deficiencies identified in PCAOB inspection reports. The findings highlight the importance of access to audit technology through IORs in improving small audit firms’ real and perceived audit quality.

Product marketing mode of economic zone by genetic algorithm in economic chaos combination prediction

With the development of the social economy, people continue to innovate in marketing. The most important difference between product marketing and traditional marketing is that it transcends the boundaries of time and space. Due to the development of modern network technology, the product marketing model can operate efficiently and easily, increasing people’s purchasing power in time and space. This paper is a research on the economic zone product marketing model based on a genetic algorithm in predicting the economic chaos combination. It introduces in detail the research method of combining the prediction of economic chaotic combination with a standard genetic algorithm. It also specifically analyzes the impact of three marketing models: a complete online marketing model, an online and offline marketing model, and the introduction of a third-party implanted joint marketing model on the impact of product sales in the economic zone. The research results show that, compared with the first two marketing models, after the introduction of the third-party implanted joint marketing method, the sales of product A are better. Among them, the luxury goods of group c achieved the highest sales volume of 952 in November, while the daily necessities achieved the sales volume of 1607 in December.

비즈니스 트리즈를 활용한 식품제조업체 성과 향상 방안에 관한 연구

This study was conducted using business TRIZ to develop strategies for the continuous growth, development, and performance improvement of 6th industry certified food manufacturing companies located in the Gyeongbuk region. For this purpose, a survey was conducted targeting 6th industry certified companies in Gyeongsangbuk-do, through which the problems faced by food manufacturing companies and their causes were identified. Based on these problems and causes, key tasks were established, and core issues were derived. Subsequently, these core issues and causes were matched with business TRIZ parameters and applied to a matrix to derive solutions. Based on these solutions, specific measures for improving the performance of 6th industry certified food manufacturers in the Gyeongbuk region were proposed. Firstly, there is a need to expand the organic and eco-friendly product lines and diversify the product lineup to cater to different consumer segments. Secondly, establishing a consumer review and feedback system is crucial, and it is important to improve and re-launch products based on the feedback obtained. Thirdly, launching new products in colors based on market trend analysis and developing product packaging designs that reflect regional characteristics are necessary. Fourthly, expanding product sales through collaboration and joint marketing with local enterprises, as well as partnerships with large franchise corporations, is essential. Lastly, the development of mobile applications for product ordering and promotion, along with promoting and boosting sales through temporary stores, is intended to foster the development of 6th industry food manufacturers in the Gyeongbuk region.

Research on Cross-border Joint Marketing Strategies in Different Business Sectors-Taking Sports Business and Luxury Business as Examples

In the modern business environment, cross-border joint marketing strategies have become a powerful means to fully utilize the strengths of different industries and create mutually beneficial partnerships. This thesis explores the dynamics and effectiveness of cross-border joint marketing, using joint marketing in the sports business and luxury business sectors as examples. Through a comprehensive analysis of case studies and relevant literature, this paper analyzes the strategic approaches, challenges, and implications of these partnerships. The findings reveal the potential of these partnerships to enhance brand visibility, customer engagement, and overall business growth. By delving into the intricate interactions between sports and luxury, this study provides new insights into how cross-border co-marketing can drive innovation and success. The importance of this study lies in the fact that it will provide practitioners, researchers, and policymakers in the sports business and the luxury business with practical insights into cross-border joint marketing strategies. In an ever-changing business environment, understanding how to leverage cross-border collaborations to achieve strategic goals and how to maximize the benefits of shared resources will be critical to long-term business success.

Research on Cross-border Joint Marketing Strategy of National Brands Under the Background of "New National Trend"

In recent years, "new national trend" has become a unique phenomenon in China's consumer market. While "new national trend" has become the consumption fashion and aesthetic style of Chinese people, it has also become the focus and growth point of Chinese brands in the context of new consumer culture. This paper explores the impact of cross-border joint marketing strategies of national brands on consumers' purchasing behavior against the background of the "New National Wave". Through reviewing relevant literature and analyzing the current situation, it is found that the cross-border association of national brands has gained certain development. In addition, this paper adopts questionnaire research to study the consumers' purchase intention of cross-border joint national products. After comprehensive analysis, it puts forward the strategic suggestions of cross-border marketing of national product brands to provide ideas for promoting cross-border marketing of national product brands.

Pengembangan Usaha Mikro, Kecil, dan Menengah Dalam Meningkatkan Perekonomian di Sektor UMKM Sentra Wisata Kuliner Dharmahusada Kota Surabaya


 The problem statement of this research pertains to the enhancement of micro, small, and medium-sized enterprises (MSMEs) to foster economic growth within the culinary tourism hub of Dharmahusada, Surabaya. This study aims to provide a descriptive account of the Development of Micro, Small, and Medium-Sized Enterprises in Elevating the Economic Landscape within the MSME Sector of the Culinary Tourism Hub in Dharmahusada, Surabaya. Employing a qualitative methodology with a descriptive approach, the research delves into the strategies employed for business development in boosting the economic facet of the MSME sector within the Dharmahusada Culinary Tourism Hub in Surabaya.The findings of the research underscore that the Surabaya City government has formulated rational, proportionate, and well-organized policies for the organization and provision of space for street food vendors within the Dharmahusada Culinary Tourism Hub. However, the implementation of these policies is impeded by various challenges, including inadequate dissemination of information, limited access to information, and insufficient support or guidance. To address these issues, effective dissemination of information concerning tax incentives for MSMEs, the establishment of comprehensive information systems, the creation of centers for consultation and development of MSMEs, as well as the establishment of a joint marketing system, are imperative.
 Keywords: Strategies for MSME Development; Economic Aspects of the MSME Sector; Surabaya City

Indonesian Defense Industrial Cooperation With The United Arab Emirates In A Defense Economic Perspective

The implementation of the defense offset mechanism for the procurement of defense equipment has been going on since the early 1960s, although it was effectively only carried out when IPTN, PT. PAL, and PT. PINDAD established cooperation with the state of arms producers and strategic industries in the mid-1970s. The government's policy for cooperation with the United Arab Emirates in the field of defense industry will be very profitable and also equally build a defense economy and also this cooperation is centered on Joint Marketing for CN235 and N219 aircraft, as well as Joint Development for upgrading versions of N219 aircraft and MALE Black Eagle UAVs, along with Engineering, Design & Flight-Testing WorkPackage cooperation in each product development. This cooperation demonstrates the readiness of the domestic industry for the development ofdefense industry products, through three Defense Industry SOEs, in the form of Joint Marketing cooperation for CN235 multipurpose transport aircraft and N219 light passenger aircraft. The method used in this study is a qualitative method based on the study of in-depth understanding. Qualitative research is a method used to understand the phenomena experienced by the research subject by describing in the form of language, words, and specialnatural contexts.

RESPON PETANI KARET THAILAND, INDONESIA, INDIA, DAN LAOS MENGHADAPI RENDAHNYA HARGA KARET

Thailand is the largest natural rubber producer country in the world. In several years ago, the natural rubber price shows a negative trend. This condition make a rubber smallholder face difficulties in life. This paper aims to study efforts made by rubber smallholder to face low rubber prices. Methods in this paper used descriptive analysis with literature studies of the efforts undertaken by rubber smallholder in several rubber producer countries, especially in Thailand, Indonesia, India and Laos to face low rubber price. This study show that the alternative effort undertaken by rubber smallholder to face low rubber price generally was 1) management of cost production by reduced fertilizer and others factor production which no disturbed rubber income in short term condition; 2) develop other crops by intercropping technique on rubber side line; 3) looking for side jobs such as construction laborers, public transportation drivers, opening stalls and catching fish; 4) use of loans to maintain the standard of household living; 5) implement a joint marketing system to obtain a better rubber price; 6) selling or renting old and unproductive rubber land; and 7) renew/replanting rubber plantation.

An Inventory Model with Advertisement- and Customer-Relationship-Management-Sensitive Demand for a Product’s Life Cycle

Advertisements play an important role in communicating with target customers. A higher advertisement frequency increases costs but may increase the chances of acquiring new customers. Moreover, faced with a wide-ranging array of products that might fit specific needs, customers usually buy according to expectations about value and satisfaction. When customers are satisfied with a purchasing experience, they are more likely to buy again and share their experiences with others. Hence, companies are concerned about increasing customer value and service satisfaction to develop and manage customer relationships. This maintains a company’s competitive edge and can improve its market share. In this article, we incorporate the frequency of advertisements and the cost of customer relationship management (CRM) into the demand function under a product life cycle (PLC). Customers can return products in the appreciation period offered by a retailer. A profit-maximizing model is developed to analyze the joint marketing and ordering policy of each stage of a product’s life cycle with a product return guarantee. We construct an algorithm to identify the optimal decisions. Finally, numerical examples are presented to illustrate the proposed model, and managerial insights are obtained from a sensitivity analysis, followed by conclusions and future research.

A theoretical basis for a sponsored location program as a form of joint marketing: a mixed bundling model approach

This study provides the theoretical basis for a 'sponsored location program' - a joint marketing effort designed to benefit all participating parties. We present a mixed bundling model involving two firms: an online game company and an alliance partner. Our model assumes joint sales by the two firms, with generated profit allocated between them. The model implies that under a conventional sponsored location program, changing from separate sales to mixed bundling allows only one, but not both, of the firms to increase profits. But when both firms are free to set prices, changing the retailing mode allows both to increase profits.

Selection of an Optimum Drilling Fluid Model to Enhance Mud Hydraulic System Using Neural Networks in Iraqi Oil Field

In drilling processes, the rheological properties pointed to the nature of the run-off and the composition of the drilling mud. Drilling mud performance can be assessed for solving the problems of the hole cleaning, fluid management, and hydraulics controls. The rheology factors are typically termed through the following parameters: Yield Point (Yp) and Plastic Viscosity (μp). The relation of (YP/ μp) is used for measuring of levelling for flow. High YP/ μp percentages are responsible for well cuttings transportation through laminar flow. The adequate values of (YP/ μp) are between 0 to 1 for the rheological models which used in drilling. This is what appeared in most of the models that were used in this study. The pressure loss is a gathering of numerous issues for example rheology of mud), flow regime and the well geometry. An artificial neural network (ANN) that used in this effort is an accurate or computational model stimulated by using JMP software. The aim of this study is to find out the effect of rheological models on the hydraulic system and to use the artificial neural network to simulate the parameters that were used as emotional parameters and then find an equation containing the parameters μp, Yp and P Yp/ μp to calculate the pressure losses in a hydraulic system. Data for 7 intermediate casing wells with 12.25" hole size and 95/8" intermediate casing size are taken from the southern Iraq field used for the above purpose. Then compare the result with common equations used to calculate pressure losses in a hydraulic system. Also, we calculate the optimum flow by the maximum impact force method and then offset in Equation obtained by (Joint Marketing Program) JMP software. Finally, the equation that was found to calculate pressure losses instead of using common hydraulic equations with long calculations gave very close results with less calculation.

Inovasi Teknologi Pemasaran Terintegrasi bagi Pembudidaya Ikan Hias

The main problems faced by partners in general are marketing problems; It is still limited and conventional and there is no integrated marketing between decorative fish cultivators. A solution to the main problem is the application of integrated marketing technology using joint marketing methods for decorative fish cultivators in Parigi Mekar Village, Ciseeng District. In particular, this program has the objective of increasing market reach for decorative fish cultivators through website media, and increasing sales effectiveness by creating decorative fish sales centers. The activity approach method is through a participatory approach. This approach emphasizes efforts to improve human quality in order to increase real participation in activities. Devotion provides value to farmers and creates a positive image of the partner's location as the largest ornamental fish producer in West Java through the Ornamental Fish Village brand. In addition, by implementing the program effectively and sustainably, the program can motivate cultivators to develop their cultivation results. Other support in the form of website-based digital marketing can also reach a wider market network which has an impact on creating connectedness between cultivators and outsiders.

Model Ideal Sistem Manajemen Rantai Pasok Agribisnis Kakao: Pendekatan Soft System Methodology (SSM)

Jambewangi village cocoa farmers market their cocoa beans individually and in small quantities, so they’re in a low bargaining position. In addition to not optimally the role of each institution, they also haven’t coordinated and cooperated to promote cocoa. Researchers need to research to design institutional synergies in the agribusiness supply chain. The research was conducted in Jambewangi villages, the center of cocoa production in Banyuwangi. The supply chain design is based Soft System Methodology (SSM) approach through information from sources, farmers, and experts. Based on the SSM analysis, it can be concluded that: 1. There is a fundamental problem with the cocoa in Jambewangi village that farmers only produce unfermented cocoa beans, and sell them individually, so their bargaining position is low. Several institutions in the village haven’t played an optimal role in joint marketing, 2. There is no synergy between institutions at the farmer level, so they can’t protect farmers in their bargaining position. 3. If supply chain actors synergize and carry out their respective roles in the supply chain, uniform, and SNI-standardized cocoa beans can be produced and are able to produce processed chocolate products such as butter, chocolate bars, and powder.

DALAM MEMUDAHKAN PENGELOLAAN DATA LADA DI BANGKA BELITUNG (MUNTOK WHITE PEPPER)

ABSTRACTThe Province of the Bangka Belitung Islands has long been known as the main producer and exporter of pepper (Piper nigrum L) in Indonesia. The problem that often arises is the low pepper price that is detrimental to farmers and the price reference that follows the price of the International Pepper Community (IPC). Therefore, the Government established the Bangka Belitung Pepper Joint Marketing Office (KPB) to regulate pepper prices as well as the pepper buying and selling process and ensure that the pepper sent is quality pepper since 2019. KPB has had a positive impact on pepper prices and the pepper trading process and received verified seller and buyer data of pepper. This study aims to examine the role and influence of the Pepper Bangka Belitung Joint Marketing Office (KPB) and the KPB system for pepper farmers, starting from prices, stocks, export data, seller data, buyer data and Geographical Indications (GI) which is a guarantee that the pepper Shipped original from Bangka Belitung.

Evaluation and Spatial Characteristics of Cooperation among Tourist Attractions Based on a Geographic Information System: A Case Study of The Yangtze River Delta Region, China

With the development of global economic integration and the gradual formation of unified tourism markets, strengthening regional tourism cooperation has become an internal requirement of regional tourism development but also a new way of sustainably developing tourism. This study selected the key factors affecting the cooperation of tourist attractions, including the competitiveness of tourist attractions and the relationships among tourist attractions, and established an evaluation index system and mathematical model of tourist attractions’ cooperation. Furthermore, the level of cooperation was evaluated. According to the value of the cooperation level, the spatial characteristics of the cooperation level were analyzed using a geographic information systems analytical method, which can better reflect the competitiveness, relationships, and overall cooperation level of tourist attractions. The results showed that the tourism competitiveness of tourist attractions was generally strong and their internal relations relatively close, and the overall tourism cooperation level was high. However, a two-dimensional four-quadrant map revealed that there were still great differences in tourism competitiveness among tourist attractions and their internal relations. Twenty-three tourist attractions exhibited weak tourism competitiveness and sparse relationships with other tourist attractions. The tourism competitiveness of tourist attractions and their internal relations and tourism cooperation level showed positive spatial autocorrelation and spatial agglomeration characteristics. The spatial differentiation of an “inverted U-shape” indicated that the cooperation level, tourism competitiveness, and mutual relations of tourist attractions were not balanced and that a stable and gradual spatial transformation had not been achieved. This study can provide valuable insights for the government to formulate policies and measures for regional tourism cooperation, carry out regional joint marketing, and help tourism enterprises design tourist routes.

Review Common Marketing Types and Describe Network Marketing in Kurdistan Region

With the advent of e-commerce, many economic and industrial sectors have been more or less affected by this promising technology. However, the influence of e-commerce in the marketing industry, like in other industries, has grown tremendously, with a form of marketing that has grown exponentially due to its different speed and cost and is referred to as network or multilevel marketing. In this study, the types of joint marketing have also been studied, network marketing has been fully explained, the factors of success and failure of network marketing have been given, and finally, the influential factors around this type of marketing around customer satisfaction and loyalty.