Reviewed by: The Late-Victorian Little Magazine by Koenraad Claes David Finkelstein (bio) The Late-Victorian Little Magazine, by Koenraad Claes; pp. x + 278. Edinburgh: Edinburgh University Press, 2018, £89.50, $110.00. The nineteenth century saw explosive growth in the number of journals and literary periodicals issued for sale and subscription to an ever-expanding British reading public. The number of newspapers and periodicals produced in Britain over this period was staggering: John North, the general editor of The Waterloo Directory series on English, Irish, and Scottish nineteenth-century newspapers and periodicals, has published evidence of over 3,900 Irish titles, 7,300 Scottish titles, and over 100,000 English titles appearing over the course of the century. Many of these were short lived, with small readership numbers who failed to repay editorial energies with good money for variable periodical contents. Some journals were more successful in carving out spaces for enlightening and entertaining general readers, with heavyweight monthly literary periodicals such as early-century Blackwood’s Magazine (1817–1980), or mid-century-founded The Cornhill Magazine (1860–1975), sailing alongside nimble successors that sprang up in the wake of the demotic, pacy style of new journalism from the 1880s onward, championed by newspapers and journals such as Tit-Bits (1881–84). Comically dismissed by Matthew Arnold in 1887, the appeal of miscellanies such as George Newnes’s Tit-Bits lay in being light and wholesome but also serious enough to offer readers an appreciation of what its editor saw as higher forms of literature. Aspirational readers also found great pleasure in the fare offered in journals such as Newnes’s Strand Magazine (1891–1950), whose mix of interviews, articles, illustrations, and light fiction could be seen to sail along better than heavily laden, essay-based periodicals such as the Edinburgh Review (1802–1929) and the Quarterly Review (1809–1967). The fin de siècle saw a number of little magazines spring up espousing a fusion of visual culture, artisanal craftsmanship, and radical aesthetic considerations. Koenraad Claes’s The Late-Victorian Little Magazine takes up the story of a number of these little magazine productions and their earlier inspirations, focusing on a range of better-known English periodicals (such as the 1850 Pre-Raphaelite-inspired The Germ, the 1856 William Morris-initiated journal Oxford and Cambridge Magazine, and the 1890s Yellow Book [1894–97] and The Savoy [1896]). Claes’s study also takes in a survey of short-lived, lesser-known regional examples such as the Birmingham Guild-produced journal Quest (1894–96), and the polymathic Patrick Geddes’s Scottish-issued The Evergreen (1895–96). Claes’s focus is on little magazines that featured as part of the arts and crafts movement in the second half of the nineteenth century, and in particular those that strove to revive fine printing traditions and artisanal-based approaches to cultural production. Several chapters offer studies of journals emanating from the artisan guilds that drew inspiration from William Morris’s espousal of uncommercial, visually and aesthetically rich material production. Examples of journals that picked up on such themes were the Century Guild Hobby Horse (1884–92), its successor Hobby Horse (1893–94), and Quest. Claes offers sound insights into the material conditions of their production, and in some of the stronger sections of the volume, looks closely at the contradictions underpinning such journals’ championing of art as aesthetic pursuit against their need to ensure viability and survival through commercial sales, subscriptions, and advertising of mundane goods and services. Such arguments work well in the sections exploring the history and development [End Page 145] of the best-known and most controversial aesthetic little magazines of the century’s end, the Yellow Book and The Savoy. The publisher of the former, John Lane, proved a canny operator, turning the Aubrey Beardsley-illustrated Yellow Book into a scandalous success. Its distinct, yellow hardcover volumes became much sought after by well-heeled society members as a means of acquiring and demonstrating access to a decadent literary world represented by the likes of Oscar Wilde, John Buchan, Henry James, Kenneth Grahame, and George Moore. Following the infamous trial of Oscar Wilde in 1895 and his fall from grace...