Abstract Among the current surge in extinction rates, exceeding between 100 and 1000 times the prehuman background rate, a multitude of species quietly fade away, largely escaping the notice of our collective awareness. The extinction of only a select few species has the power to captivate public attention, stir emotions, and ignite debates comparable to the case of the ivory-billed woodpecker (Campephilus principalis). Reports purporting a rediscovery of this long-extinct species periodically surface and find their way into peer-reviewed journals, attracting worldwide attention from the public media. This phenomenon persists despite a glaring lack of evidence supporting such an exceptional claim, in disconnect with principles of population biology or even common sense, thereby risking erosion of public trust in the foundations of nature conservancy and the integrity of scientific methodologies in general. The tragic fate of this iconic species therefore holds significance beyond ecology, providing deep insights into extinction and conservation while highlighting the need for refinement of scientific rigor and standards of evidence in the peer review process and beyond.