In order to provide better travel experience for users under smart tourism, a data model that can be used for tourism analysis which is constructed by combining big data, Hadoop and crawler technology. Then, we combine with Item-based recommendation algorithm and the technology collected by crawler technology based on this model. It can provide an example of the specific integration application of big data analysis model and tourism. The results showed that the analysis model can highly recommend scenic spots favored by tourists. So it can provide reference for the integration of ARTIFICIAL intelligence and tourism, as well as a concrete example for the integration of artificial intelligence and tourism in the future.