Pointed out that the main tendencies of modern innovation processes require exploration of perspective improvement directions for the created products quality and uniqueness and search of new technological solutions for implementation of startups. Proven that there is a need for the research of cloud technologies using to develop the startup projects market. Revealed that the usage of cloud technologies creates preconditions for effective application of the innovative potential of domestic startups, significantly reducing the cost of implementing the startup projects by using of an extensive IT service system furthermore additionally increasing the quality and uniqueness of the developed products. The basic patterns and trends of the development of start-ups are identified, namely: use of the Internet, focus on the creation of smartphones applications and involvement of specialists from large corporations in the projects. Defined that cloud-based storage processing and data processing technologies provide the opportunity to accelerate the process of software products releasing and its introduction to the IT market. Specified the priority tasks solved by the information systems of automation of innovation activity. Considered the general features of the new infrastructure, existing models of cloud services representation and the benefits of using cloud-based technologies for startup projects. Emphasized that at present there is no differentiation according to which there is a category of cloud services, oriented exclusively for the needs of startup projects. The description of existing models of cloud services for making technological and organizational decisions with the purpose of forming the flow of startups and supporting them at the initial level is made. Noted that the use of cloud technology has a wide range of advantages that include scalability and dynamism, allowing the use of infrastructure capacity without going into the complex processes of managing cloud technology. The prospects for the development of cloud technologies are analyzed and it is emphasized that at the state level there is still no legal regulation of the interaction between the service provider and the user of cloud technologies in the field of startup projects.