We study how radiation reaction leads plasmas initially in kinetic equilibrium to develop features in momentum space, such as anisotropies and population inversion, resulting in a ring-shaped momentum distribution that can drive kinetic instabilities. We employ the Landau–Lifshiftz radiation reaction model for a plasma in a strong magnetic field, and we obtain the necessary condition for the development of population inversion; we show that isotropic Maxwellian and Maxwell–Jüttner plasmas, with thermal temperature T>mec2/3, will develop a ring-like momentum distribution. The timescales and features for forming ring-shaped momentum distributions, the effect of collisions, and non-uniform magnetic fields are discussed and compared with typical astrophysical and laboratory plasmas parameters. Our results show the pervasiveness of ring-like momentum distribution functions in synchrotron dominated plasma conditions.