ABSTRACT Contrary to recent research suggesting heightened resilience in family firms amid crises such as COVID-19, our study based on data from publicly traded firms in the US, challenges this narrative. We find that family-owned firms did not exhibit superior market performance or profitability during the pandemic compared to their non-family counterparts, or lower idiosyncratic volatility. Moreover, there were no discernible differences in how family and non-family firms perceived the effects of COVID-19 related exposure, risk, and sentiment. A plausible explanation for this finding could be the isomorphic pressures during a pandemic where neither family nor non-family firms may better leverage their resources. Our contrary evidence is important as it challenges existing assumptions and calls for a more critical evaluation of family firm resilience during the crisis.
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