Islamic Marketing Research Articles

Discovering Islamic marketing potential in shaping blockchain-­based halal logistic services: a bibliometric analysis

Purpose This paper aims to examine the Islamic marketing literature to uncover potential customer adoption behaviours and enhance the effectiveness of blockchain-based halal logistics services in catering to customer demands. The findings of this paper provide substantial contributions to the realms of both halal logistics services and Islamic marketing literature, delineating future paths for research. By delving into halal logistics practices, integration procedures and service provider performance, this paper assists stakeholders in enhancing halal logistics services to meet the changing demands of customers effectively. Design/methodology/approach This paper uses a systematic review incorporating bibliometric analysis to examine past and contemporary research topics, selecting and appraising contributions while analysing and consolidating data. A methodical approach has been used to identify, assess and incorporate pertinent studies on Islamic characteristics, traceability technology, blockchain integration and halal logistics practices. Findings After screening and analysing 139 selected documents with the VOS viewer, it is evident that among a 1,000 keywords, 15 stand out in terms of frequency and link strength. The research highlights the considerable academic interest in themes such as “blockchain”, “halal logistics” and “supply chain”, underscoring their importance. The findings of this paper help bridge the gap in Islamic marketing by linking technology with religious values. It suggests that the integration of blockchain technology in halal logistics enhances operational efficiency while aligning with both operational and Islamic marketing principles, promoting ethical conduct and transparency as key enablers. Practical implications The theoretical significance of this paper lies in establishing a correlation among three key research domains: technology, symbolised by blockchain; customer-centric operations, incorporating the halal supply chain and logistics within Islamic marketing. The outcomes reflect consumer behaviour and Shariah compliance. This integration has the potential to introduce innovative theoretical frameworks that encompass religious ethics in marketing, logistics and technological advancements. Originality/value This paper comprehensively analyses the intersection between blockchain technology, halal logistics, supply chain management and Islamic marketing. The paper has comprehensively analysed previous studies and outlined the future research path for blockchain technology in halal logistics and its application in Islamic marketing literature.

Pengaruh Karakteristik Syariah Marketing terhadap Kepuasan Nasabah Bank Syariah Indonesia KFO Mikro Merlung

This research is motivated by the current rapid development of Islamic Banking, causing the banking industry to face a very competitive business environment. Therefore, approaches and breakthroughs are needed to develop the Islamic market in indonesia. Therefore, one of the efforts of Islamic Banks is to implement Islamic Marketing which consists of fou characteristics, namely Theistic, Ethical, Relistic and Humanistic, which is a business process whose entire process applies islamic values.This study aims to determine whether the syariah marketing variables consisting of Theistic, Ethical, Realistic and Humanistic have a simultaneous or partial effect on Customer Satisfacion at Bank Syariah Indonesia KFO Mikro Merlung. This test uses a quantitative research method with an associative research type and uses a questionnaire and observation method. The questionnaire is used to obtain data on the characteristics of respondents, namely customers and to obtain data on the influence of syariah marketing on customer satisfaction at Bank Syariah Indonesia KFO Mikro Merlung through statements in the questionnaire. While observation is used for direct observation of the research location and to dig up data on organizational structure, population an samples.The results of this study indicte that the independent variables of Syariah Marketing consisting of Theistic, Ethicl, Realistic and Humanistic have a simultaneous effect on satisfaction of Bank Syariah Indonesia KFO Mikro Merlung with an effect of 40%, while the remaining 60% is explained by other variables not examined in this study, partially, it is concluded tht of the four characteristics there are there are three variables that have a significant effect on customer satisfaction, namely Theistic, Ethical, and Humanistic while the Realistic variable has an effect but is not significant on customer satisfaction of Bank Syariah Indonesia KFO Mikro Merlung.

Identifying Key Determinants of Islamic Customer Perceived Value: A Mixed-Method Study

The concept of customer perceived value is crucial for businesses to understand consumer behavior and gain a competitive edge; however, research on Muslim consumers remains scarce. This study seeks to identify the indicators and factors that shape Islamic customer perceived value, particularly within tertiary education institutions. A mixed-methods approach was employed, beginning with qualitative research using focus group discussions and interviews, followed by quantitative analysis through principal component analysis. The focus groups included students, lecturers, and experts, while 118 respondents completed the questionnaires. The findings uncovered 21 indicators and 6 key factors, namely: Islamic academic standards, Islamic attitudes, Islamic performance, Islamic physical attributes, Islamic organizational values, and Halal food and beverage offerings. These results advance the understanding of Islamic marketing and provide valuable insights for universities when formulating marketing strategies aligned with Islamic principles.

Assessing the impact of supporting facilities on the development of halal tourism: A bibliometric review

This bibliometric review evaluates the research progress and knowledge structure regarding the impact of supporting facilities on halal tourism development. Using the Scopus database and bibliometric analysis with the “bibliometrix” package in R, the study covers the period from 2016 to 2023. The search, employing keywords like “halal tourism,” “facilities,” “infrastructure,” and “local support,” identified 26 relevant publications. The findings highlight a limited body of research, with the Journal of Islamic Marketing being the most active publisher in this area, contributing six articles. Indonesia emerges as a leading contributor to halal tourism research, driven by its significant Muslim population and the economic potential of this niche market. Key facilities, such as mosques, musholla, and high-quality halal food options, are identified as crucial factors influencing Muslim travelers’ destination choices. This review provides a comprehensive overview of the current research landscape on supporting facilities in halal tourism and highlights opportunities for future investigation to further enrich the field.

Influencing Factors of Islamic Marketing in Achieving Consumer Intention towards Conventional and Takaful Products

Products offered through Islamic channels are becoming more and more popular, however research into the specific factors influencing customers' intentions while buying life insurance in an Islamic setting is lacking. By providing perspectives on the dynamics of consumer intention in the market for products given to Muslim customers, this research seeks to fill the existing gap in the literature. The data, which came from 300 respondents, were examined using partial least squares structural equation modeling to ascertain how the variables related to one another. This study provides insightful information about the factors influencing Islamic marketing and customers' decisions to buy life insurance. With regard to Pakistan, this paper adds nothing less than novelty to the body of literature by delving into the factors that influence Islamic marketing leads to customer intention and utilizing more sophisticated statistical methods such as partial least square structural equation modeling and Confirmatory Factor Analysis (CFA).

Strategi Islamic Marketing Mix Wisata Kampung Mandor Plaosan Cluwak Pati

This research aims to explain the Islamic marketing mix strategy of Kampung Foreman Tourism Plaosan Cluwak Pati Village. This study uses a descriptive qualitative research method with data collection techniques through interviews, observations and documentation. The results of this study show that the marketing strategy used by the management of Kampung Mandor Tourism is known as the term Islamic marketing mix which consists of 9P, namely; Product, Price, Promotion, Place, People, Process, Physical evidence, Promise and Patience. The marketing strategies carried out by the management include being carried out online, utilizing social media Instagram and WhatsApp. The obstacles faced by the manager in marketing the foreman village tourism are in terms of the products offered such as food menus and parking spaces that have not been maximized. Therefore, the management is trying to develop tourism so that there is a new atmosphere and visitors feel interested, satisfied, safe and comfortable.

A bibliometric analysis of halal product literature: Research stream and future direction

This study investigates the development of halal products to predict future trends in halal product research. A bibliometric analysis was conducted on 786 entries from the Scopus database, covering the years 1998-2022. The analysis and visualization tools used include Scopus Analyze, VOSviewer, Biblioshiny, and Microsoft Excel. The number of studies on halal products increased significantly between 2016 and 2020 but has declined since 2021. Two key topics emerged from the research: halal products and the authentication of halal materials. Keywords related to halal products were used for searches in the Scopus database. The findings highlight that Rohman A is the most frequently cited author, Universiti Putra Malaysia is the leading institution, the Journal of Islamic Marketing is the most relevant source, and Rohman A remains the most influential author. The study concludes that the literature on halal products, especially in the areas of Islamic marketing, food science, economics, management, and the halal industry, is predominantly based in Southeast Asian countries like Malaysia and Indonesia.

Islamic marketing practices and expertise in islamic banking: Investigating the moderating role of corporate social responsibility

Islamic marketing practices and expertise in islamic banking: Investigating the moderating role of corporate social responsibility

The Mediating Effect of Islamic Marketing Capabilities in The Relationship Between Entrepreneurial Orientation And Firm Performance at Handicraft SMEs In West Java

The purpose of this study is to determine the influence of entrepreneurial orientation and market orientation on Islamic marketing capabilities and their impact on the performance of SMEs in the handicraft sector in West Java. The population in this study is the managers of leather craft SMEs with a sample of 160 respondents using the purposive sampling method. Data analysis using the help of SmartPLS program. The results showed that entrepreneurial orientation had a significant positive effect on Islamic marketing ability, Islamic marketing ability had a significant positive effect on SME performance, and Islamic marketing ability mediated the influence of entrepreneurial orientation on the performance of SMEs in the leather handicraft sector in West Java. The results of this study recommend to SMEs in the handicraft sector in West Java to continue to improve entrepreneurial orientation to support the improvement of the ability to market their products, so that overall business performance continues to grow.

STRATEGI PEMASARAN SYARI’AH DALAM MENINGKATKAN MINAT BELI KONSUMEN DI HOME INDUSTRI MAULANA BATIK SITUBONDO

In the modernization era, many companies were founded, one of which was the Maulana Batik Situbondo Home Industry. In a business, of course the Maulana Batik Situbondo Home Industry has a marketing strategy to achieve the goals desired by consumers and customers. This research only focuses on two problems, namely how sharia marketing strategies increase consumer buying interest in the Maulana Batik Situbondo Home Industry. What are the inhibiting and supporting factors for sharia marketing strategies in increasing consumer buying interest in the Maulana Batik Situbondo Home Industry? This research method is qualitative research using two types of data sources, namely primary data and secondary data. The data collection techniques used to collect data are observation, interviews and documentation. The results of this research state that the Maulana Batik Situbondo Home Industry implements a marketing mix. Namely, the products being bought and sold are halal products, the prices applied are prices that are easily accessible to consumers, the promotions used have no elements of fraud, and the location is strategic in the center of Situbondo City. Apart from that, the Maulana Batik Situbondo Home Industry also applies Islamic marketing characteristics in its strategy, namely rabbaniyyah, ethical, realistic and humanistic values.

Sharia Marketing in Business: Paradigm, Ethics and Implementation of Islamic Principles

Marketing is the main focus for companies in their efforts to develop and maintain their business. This article reviews in detail the concept of marketing in a general context and sharia marketing. Sharia marketing emphasizes Islamic moral principles such as faith, khalifah, balance, and justice, which form the basis for the strategy, tactics, values, and image of Islamic marketing. In addition, in practice, Islamic marketing also includes aspects of spirituality, considering competition as a partner to spur creativity. Specific characteristics of Islamic marketing include unity, faith, balance, justice, freedom of will, and benevolence. Islamic marketing ethics emphasize integrity, honesty, and good service. It is hoped that by applying these principles, companies can create a healthy business environment and provide benefits for all parties involved

Takaful as an Islamic Alternative to Conventional Insurance: A Thematic and Bibliometric Review

Islamic insurance, or Takaful, offers a Sharia-compliant alternative to conventional insurance, circumventing the prohibitions on uncertainty, interest, and speculation. This study presents a bibliometric review of 228 Takaful research articles from the Scopus database, using RStudio® for visualization from 1989 - mid 2023. The analysis encompasses science mapping techniques such as co-citation analysis, bibliometric coupling, word analysis, and trending topics on alternative investments. The findings reveal Malaysia as the leading nation in Takaful research, with significant contributions from International Islamic University Malaysia and Universiti Kebangsaan Malaysia. Prominent journals in this domain include the Journal of Islamic Accounting and Business Research, Journal of Islamic Marketing, and International Journal of Islamic and Middle Eastern Finance and Management. This study found the article entitled; “Establishing construct validity and reliability: Pilot testing of a qualitative interview for research in takaful (Islamic insurance)” written by Dikko (2016), as the most global cited document with 61 citations. Notably, the research focus has evolved from operational, shariah principles, and risk management to awareness, family Takaful innovations, micro-Takaful and relationship commitment. This study serves as a valuable resource for researchers, offering quantitative bibliometric insights and thematic analysis, and highlighting areas for future investigation.

The influence of digital marketing and Islamic marketing on purchasing decisions of Muslim fashion

IntroductionToday, the business world is experiencing rapid development and change every year. Many businesses have begun implementing Islamic marketing strategies to promote their products. Additionally, digital marketing has become popular among business practitioners conducting buying and selling activities. This study aims to analyze the impact of Islamic and digital marketing on purchasing decisions for Muslim fashion.ObjectivesThe objectives of this study are: 1) to analyze the influence of Islamic marketing on purchasing decisions for Muslim fashion. 2) To examine the impact of digital marketing on purchasing decisions in Muslim fashion.MethodThis study employed a quantitative approach, utilizing multiple linear regression analysis with IBM SPSS Statistics version 25. The sample size included 100 respondents. Data were collected using questionnaires distributed through Google Forms.ResultsThe study reveals the following: 1) Islamic marketing positively and significantly influences the purchasing decisions of Muslim fashion. 2) Digital marketing also positively and significantly affects purchasing decisions for Muslim fashion.ImplicationsThe findings indicate that both Islamic and digital marketing are effective strategies for influencing purchasing decisions of Muslim fashion consumers. Businesses should consider integrating these strategies to enhance market reach and customer engagement.Originality/NoveltyThis study provides new insights into the simultaneous effects of Islamic and digital marketing on consumer purchasing decisions in the context of Muslim fashion. This highlights the importance of ethical marketing practices and the use of digital platforms to reach the target audience.

Islamic Marketing Values and Their Impact on Sales Volume: Insights from Wahyu Jaya Store, Banda Aceh

Principles are based on the ethical, moral and spiritual values ​​adhered to by Muslims. Applying these principles in marketing strategies can help companies attract Muslim customers who are more aware of these values. The purpose of this research is to determine the Islamic marketing principles applied in an effort to increase sales volume and determine the impact of implementing Islamic marketing principles at Wahyu Jaya Store, Banda Aceh City. This research uses a qualitative method with a descriptive approach. Research data was collected by interviewing the owner, store head, employees and customers at Wahyu Jaya Store. The results of this research explain that the Wahyu Jaya Store really upholds Islamic values ​​in marketing, such as upholding the values ​​of justice and honesty, paying attention to moral values, paying attention to the benefits and satisfaction of consumers or customers, continuing to provide the best service to consumers, providing superior quality, carrying out alms and social good deeds, not being wasteful and saving money, transparency in transactions, and continuing to carry out new and creative innovations. It is hoped that we will continue to apply Islamic marketing principles more and more so that we can continue to develop our business and not deviate from the teachings that Rasulullah SAW taught us. And also in order to optimize the management and business development carried out by Wahyu Jaya Store. Wahyu Jaya Store in marketing not only applies sharia marketing principles but also applies modern principles that do not deviate from the teachings of the Islamic religion. Applying these principles will certainly really help Wahyu Jaya Store in increasing sales volume with evidence that many customers have returned to shop at Wahyu Jaya Store and have become regulars. Wahyu Jaya Store not only pays attention to success in the world, but pays attention to and desires success in the world and the hereafter or what is called Al-Falah.

PENGARUH ISLAMIC MARKETING MIX TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI PADA PELANGGAN MILENIAL SHOPEE

This study aims to analyze and identify the impact of the Islamic marketing mix on customer loyalty, with customer satisfaction as a mediating variable. This research is a quantitative study with 159 samples of Shoppe millennial Muslim customers. This research uses random sampling and convenience sampling. The findings in this research show that the promotion of products, people, and places significantly affect customer satisfaction. Besides that, process, price, and physical evidence do not considerably affect customer satisfaction. Physical evidence, product, and promotion significantly affect customer loyalty, and variable people, price, place, process, and customer satisfaction do not substantially affect customer loyalty. Thus, it means promotion, physical evidence, price, process, people, product, and place can not be mediated by customer satisfaction on Shopee customer loyalty. This study has practical implications for people with online businesses who want to choose the right marketing strategy for creating customer satisfaction and loyalty in the Millennial era. This study could also be a reference for future researchers who will do Islamic marketing mix research by using the other variables and reset subjects.

Emerging Themes and Research Directions in Halal Fashion: A Bibliometric Study

<p><em>This study aims to explore the trends and developments in Halal fashion studies published in Scopus-indexed journals. This study uses a quantitative method of bibliometric analysis to analyze the characteristics of articles, keywords, abstracts, authors, and related journals. This study analyzed a total of 17 articles written by 50 authors and published in 17 different journals. The results showed that research on the phrase Halal fashion experienced a significant increase from 2009 to 2023. In the source analysis category, the Journal of Islamic Marketing ranks top in Halal fashion publications in terms of impact measurement and total citations. Based on the author analysis category, it was found that Management and Science University and the University of Indonesia were the affiliations of authors who ranked first. The author's country affiliation places Indonesia in the first place, followed by China and Malaysia. In the document analysis category, Echchaibi's work published in 2009 ranked first in terms of citations. In the category of word analysis, the keywords that are widely used by the authors are Halal fashion, hijab, Islam, and Islamic marketing. The research makes a significant contribution to mapping trends in research related to Halal fashion.</em></p>

The Use of Islamic Attribute in Food Product Marketing: Expert Views

The vast number of Muslim consumers in Malaysia, which accounts for 63.5% of the total Malaysian population, offers a vast market segment to food producers—the food producers employ various marketing strategies to compete in the market. Among the strategies employed is the use of Islamic attributes in marketing activities. Food product marketers used Islamic attributes such as Muslim names, pictures, emblems, Quranic verses, and Hadith in their marketing campaigns. The free use of the Islamic attributes has drawn attention to knowing the Islamic perspective of the use. Through in-depth interviews, this research paper aimed to reveal the views of 7 Shariah experts in a rich and contextualized account of using Islamic attributes in food product marketing. The experts were selected through purposive and snowball sampling methods. Thematic analysis was used to analyze the data, which resulted in the emergence of six themes in this study. These themes include (1) protection of Islamic honor and dignity, (2) prohibition of using Islam for personal gain, (3) prohibition of unjust practices, (4) prohibition of superstitious or syirik acts, (5) promotion of good business practices, and (6) promotion of a healthy diet, revealing the Islamic perspective on its use. This study contributes knowledge to Islamic marketing and the rulings on using Islamic attributes according to the Shariah principle. This research sheds light on the ethical implications of using Islamic attributes in scholarly and marketing domains. Further, this research explores the triangulation method of data analysis and validity via Shariah and socio-research.

Critical Analysis of Islamic Digital Marketing as Business Strategy: Study at the Cianjur Grilled Fish Restaurant

The development of information and communication technology was increasingly. Which can be used as one of the media in efforts to develop business ventures. One form of technological innovation is in the form of promoting products produced through digital marketing strategies by utilizing social media by using Islamic Marketing. The purpose of this study is to find out and analyze the use of digital marketing through social media as marketing strategy at the Cianjur grilled fish restaurant as an effort to develop business at the restaurant. This type of research is using qualitative descriptive analysis approach. The research data is in the form of primary data obtained through interviews with one of the managers at the Cianjur grilled fish restaurant who has used digital marketing to market their products and has succeeded in increasing sales turnover, while secondary data is obtained from journals, books and literature studies related to digital marketing for business people. The conclusion that can be drawn from the results of this study is that the use of digital marketing strategies through social media is very influential on business development in Cianjur grilled fish restaurants, because the application of digital marketing causes businesses to be recognized more quickly by the public so that this becomes one of the factors for business development as a whole fast

Analisis Strategi Pemasaran Syariah dalam Menarik Minat Beli Masyarakat di Toko Kue Shinta Bakery Simpang III Sipin Jambi

This study aims to determine whether the strategy carried out by the Shinta Bakery cake shop is going well or not and to find out how marketing strategies affect consumer behavior in buying cakes at the shinta bakery shop. This type of research is descriptive qualitative, which describes an event that has occurred or existing cases that provide a clear picture of the problem to be studied. The objects used in conducting this research are the community, employees and owners at the Shinta Bakery cake shop. The types of data used in this research include primary and secondary data. The methods used to collect data for this research are observation, interviews and documentation. Based on the discussion, it can be concluded as follows. First, In terms of Islamic Marketing Strategy, Toko Shinta Bakery has been in accordance with applying the concept of sharia marketing strategy, namely product, price, promotion, place. As well as applying the characteristics of Islamic marketing, namely Rabbaniyah, Akhlaqiah, Al-Waqiyah, Insaniyah. Second, the advantages and disadvantages of implementing sharia marketing strategies in Toko Shinta Bakery are, the advantages are selling products at affordable prices and good quality, the disadvantages are not managing their gofood franchise properly, lack of parking lots, and rarely giving discounts.

Halal products in Malaysia: a bibliometric analysis

Malaysia is considered a pioneer in the halal industry and still leading in halal market products. In this study, a literature search was conducted using the Scopus database to study the trends of halal products in Malaysia and identify well-established products as well as emerging niches. The data extracted from the Scopus database were analysed and then visualized using VOSviewer to determine top authors, articles, sources and halal products. A total of 252 publications were identified using the “Halal product Malaysia” keyword. Based on the analysis, research on the halal product was observed to be initiated in 2005 with a total of 31 authors and 18 sources published more than 3 documents. The analysis of sources revealed that the Journal of Islamic Marketing was the most prolific source. The results showed that research on halal products in Malaysia was dominated by food which was critical to the halal industry. The research on food products focused on securing the supply chain as well as halal certification. The bibliometric analysis also showed that Halal cosmetics is an emerging product in the halal industry with Islamic marketing as its tool for product commercialization especially in the last five years.