The emergence of social activities on the Internet in conjunction with the popularization of multimedia services has facilitated the development of collaborative services for Social TV. Interactive services with multimedia contents are critical because of the high consumption of resources in the communication networks. For this reason, interactive games for the Social TV pose an important test in order to evaluate the performance of these collaborative services over IP-based networks. We have designed a multiuser interactive game based on answering questions with bidirectional data, audio and video. The traffic generated has been analyzed, statistically characterized and used to develop and validate a simulation model of the online game. Results of the simulation demonstrate the accuracy of the designed model and the high consumption of network resources of the service in massive deployments with a high number of active users. The proposed model can be used to evaluate both service performance, and resources consumption in heterogeneous networks, with different policies of content distribution in massive deployments of the online game service. The integration of the simulation model with the real TV service will also allow us to evaluate the quality of experience of the users in hybrid scenarios of emulation.