Educational tourism is an educational approach that integrates field trips and curriculum learning. It has the potential to enhance students' enthusiasm for learning, develop their practical skills, and enhance their overall quality of education. Since 2013, significant attention has been paid to the implementation of educational tourism in China. The government has consistently released a series of policy documents with the objective of fostering the growth of educational tourism, transitioning it from a pilot program to a comprehensive promotion strategy. Nevertheless, in practical application, research trips present numerous challenges, including the issues of "study and travel are separated" and "skimming over the surface". Based on the findings of the field investigation conducted in five primary schools located in Jinhua City, it is evident that despite the active involvement of students and teachers in research trips, numerous practical challenges are encountered. This paper presents an analysis of the present state of the educational tourism curriculum implementation in primary schools. It examines various challenges, including the curriculum's singular design, limited practicality, a scarcity of qualified teachers, insufficient student subjectivity, and an imperfect evaluation system. In order to address these issues, this study suggests several strategies for improving the effectiveness and quality of the primary school educational tourism curriculum. These strategies include reconstructing the curriculum system, refining the curriculum design, enhancing teacher training, establishing a comprehensive evaluation mechanism, fostering closer collaboration between families and schools, mobilizing social resources, and other related approaches.