Investment Attractiveness Of Region Research Articles

ECOLOGICAL-ECONOMIC MECHANISM OF ENTREPRENEURIAL DEVELOPMENT BASED ON ENVIRONMENTAL MANAGEMENT

The article is dedicated to examining scenarios and strategies for the development of land relations, designing an effective eco-economic mechanism for the functioning of environmental management and entrepreneurial development based on land market principles, taking into account the rating evaluation of the investment attractiveness of administrative-territorial peculiarities of land resources, environmental economics, and directions that stimulate the economy and entrepreneurial development in Ukraine. The article investigates the directions for the utilization of land resource economics, development trends, and mechanisms to support the functioning of environmental management with consideration of state incentives for the investment attractiveness of land resources. It also discusses strategies for the development of land relations aimed at improving the mechanisms for supporting the economy of entrepreneurship based on land market principles, as well as the socio-economic development formed through investment attractiveness, the character of their distribution, and the efficiency of utilization, all while considering eco-friendly technologies and institutional support. The article explores the goals and tasks of eco-economic environmental management by forming the investment attractiveness of land resource potential as a scientific prerequisite for entrepreneurial development based on environmental management in Ukraine. It outlines the challenges of transitioning the country to a sustainable development model, proposes ways to address them, and highlights the eco-economic direction of entrepreneurial development based on land market principles, which is a significant and powerful instrument for the revival of Ukraine’s economy. The article suggests improvements to the strategy of socio-economic and eco-economic development of land relations in Ukraine and identifies the directions for regulating environmental nature utilization, which are powerful platforms for regional investment attractiveness.

LAND MARKET INFRASTRUCTURE

This article is dedicated to the search for an effective model of environmentally friendly agricultural land use and the agricultural economy in Ukraine, taking into account the rating assessment of the investment attractiveness of administrative-territorial features of land resources and directions aimed at stimulating investment activities. The article conducts an analysis and researches the directions of utilization, development trends, and mechanisms of state support for stimulating the investment attractiveness of land resources. In the course of the research, a list of measures dedicated to the development of directions and mechanisms of support for stimulation, formed through investment attractiveness, is examined, considering the nature of their distribution and efficiency, taking into account eco-friendly technologies. The study explores the goals and objectives of eco-economic land use through the formation of investment attractiveness of land resource potential as a scientific prerequisite for the development of land relations in Ukraine. Priority sectors of the economy are highlighted, through which the potential of land use, land resources, and investment attractiveness is revealed. The article analyzes and outlines land relations and land use problems, proposing ways to address them. It identifies and proposes several significant mechanisms for supporting state incentives for investment attractiveness. A list of measures is proposed for the environmentally safe and dynamic development of market land relations in Ukraine. The directions for regulating environmental land use are identified as one of the most important and positive platforms for regional investment attractiveness development.

ФАКТОРЫ ИНВЕСТИЦИОННОЙ ПРИВЛЕКАТЕЛЬНОСТИ КЛАСТЕРНОЙ СТРАТЕГИИ РЕГИОНА (НА ПРИМЕРЕ СЕВЕРО-КАВКАЗСКОГО ФЕДЕРАЛЬНОГО ОКРУГА)

The high functional role of investments in the process of regional development is confirmed not only by theoretical research, but also by the practice of functioning of specific regions, examples of which can be used to trace stable relationships between the successful development processes of individual industries and increasing the investment attractiveness of the region itself. Regions need to pay special attention to the formation of an innovative environment suitable for effective work, since in many ways the implementation of a cluster strategy will influence the investment attractiveness of the entire region. In this context, the author examined the main factors of investment attractiveness using the example of the regions of the North Caucasus Federal District, as territories that require the implementation of a cluster strategy and increased innovation activity. Procedures for introducing a cluster strategy into the regions of the North Caucasian Federal District cannot be effectively implemented without a proper assessment of the factors of investment attractiveness of the region.

КРИТЕРІЇ ЕКСПЕРТНОГО ВИМІРУ ІНВЕСТИЦІЙНОЇ ТА ІННОВАЦІЙНОЇ ПРИВАБЛИВОСТІ РЕГІОНІВ У ПОСТВОЄННІЙ ТРАНСФОРМАЦІЇ УКРАЇНИ: МАРКЕТИНГОВИЙ ПІДХІД

The article substantiates the criteria for expert measurement of the investment and innovation attractiveness of regions in the post-war transformation of Ukraine, which are the basis of a multi-component assessment methodology focused on a marketing approach to understanding the issues of formation and development of the attractiveness of the region. It is emphasized that traditionally investment attractiveness is inseparable from innovative attractiveness, but each of them is an independent economic category - with its own goals, factors, signs, characteristics, assessment methods, formation and development mechanisms. The need to apply a multi-component method of assessing the attractiveness of the region, which involves the assessment of statistical indicators, expert assessment of qualitative criteria of attractiveness, which specify and more adequately characterize the attractiveness of the region for defined target audiences, and marketing research, the directions of which are determined by the problems of target audiences, has been confirmed. It is proposed to include an additional index «Index of damage and destruction caused to regions and communities during a full-scale invasion and needs for reconstruction and development» in the methodology for assessing the region's investment attractiveness in the statistical assessment block, which should be filled with relevant indicators in the future. It is noted that the objectively existing characteristics of the region are not always a measure of its investment potential, so it is necessary to take into account the subjective factor in the process of making an investment decision, that is, its expert dimension. It was concluded that the marketing approach to the investment attractiveness of the region and its expert assessment will allow taking into account the judgments, ideas, preferences and opinions of specialists in regional studies, business representatives, regional and public leaders, scientists, decision-makers, etc., who have official, unofficial, sometimes with hidden information about the manifestation of the characteristic features of the region, etc.

Разработка алгоритма формирования и развития региональных кластеров в целях повышения инвестиционной привлекательности регионов

The article discusses the prospects of increasing the investment attractiveness of Russian regions with the help of cluster policy tools and the formation of regional clusters as specific regional structures that allow solving many problems of spatial development of the subjects of the Russian Federation by obtaining a number of synergetic effects for the regional economy. At the same time, regional authorities should pay special attention to the cluster formation procedure itself, recognizing cluster initiatives in a timely manner and contributing to the processes of cluster formation in a natural way when the idea of their creation comes from the participants themselves, as well as effective support for existing clusters, helping them quickly adapt to changing macroeconomic conditions of functioning. Such an approach to cluster policy will, on the one hand, contribute to the implementation of only viable cluster initiatives, and on the other hand, will lead to a real improvement in the investment climate in the region.

Разработка имитационной модели влияния коммуникации с пользователями на управление и принятие решений по оценки инвестиционной привлекательности региона

Communication with users is of great importance for management and decision-making in assessing the investment attractiveness of the region. Most app users have little interest in updates to the financial situation of the regions or the adoption of new laws on subsidizing the regions. To better inform users, applications use various forms of notifications. Many Russian companies are considering the use of direct communication with users and most of them choose the communication channel – email. Informing about important changes via email is most convenient for users due to its conciseness and unobtrusiveness of the solution. The article presents the results of a study of the impact of sending email notifications on the investment activity of users of the application for assessing the investment attractiveness of the regions of the Russian Federation. From this study, conclusions were drawn that information based on the results of assessing the investment attractiveness of regions will become more widespread and popular, which will allow a greater number of private investors to participate in investment projects in the regions. If the application sends updated information on the investment attractiveness of the regions of the Russian Federation, new provisions in legislation and subsidies, this will increase private investment activity.

Transformation of Approaches to Assessing the Investment Potential and Investment Attractiveness of Russian Regions

The issues of developing ideas about approaches to assessing the investment potential and investment attractiveness of Russian regions are considered. The characteristics of the reasons for the emergence of interest in studying the topic of investment attractiveness are given. The identification of stages in the development of research and changes in approaches to assessment is justified. The advantages and disadvantages of the traditional approach to the study of investment potential as a component of investment attractiveness are analyzed. The relevance of applying the approach to studying investment potential is substantiated from the standpoint of assessing the completeness of its use to ensure socioeconomic development.

Regional labour market: A method for research

Turbulent socioeconomic environment significantly affects the state and dynamics of the regional labour market. The paper develops and tests a methodological toolkit for assessing the state of a regional labour market allowing for the main socioeconomic trends – digitalisation and innovative development of the economy. Labour economics constitutes the methodological basis of the research. Methods of economic statistical and content analysis were used. The evidence is the 2021 data of the Federal State Statistics Service of the Russian Federation concerning the labour markets of the Central Black Earth economic region of Russia, which comprises Belgorod, Voronezh, Kursk, Lipetsk and Tambov oblasts. The suggested method for investigating the state of the regional labour market takes into account the impact of digitalisation and innovative development processes on the latter. Testing the method at the case of the Central Black Earth economic region revealed that the regions’ labour markets appreciably lag behind other subjects of the Russian Federation in terms of wages and encounter labour shortages against rather low rates of digital transformation and innovative development in their economies. The paper formulates recommendations for all parties of the social partnership, which suggest boosting the investment attractiveness of regions; creating high-productive jobs; spurring the activities of trade unions and associations; retaining the youth in the regions; increasing the efficiency of career guidance; attracting labour migrants, first and foremost, from other Russian regions due to improvements in economic, social and household infrastructure; promoting competencies of citizens of pre-retirement age and retired citizens; creating conditions for acceleration of digital transformation as well as expanding regions’ innovation activities.

Differentiation of stakeholders in the economic ecosystem of the region

Subject. This article discusses the problems of the development of an innovative economy. Objectives. The article aims to determine the role of various public institutions in improving the investment attractiveness of Russian regions. Methods. For the study, we used the systems analysis. Results. The article describes the ways, which the main elements of the region's ecosystem, such as municipalities, educational and scientific institutions, the media and business use to make a certain contribution to the formation of the gross regional product. Conclusions. Creating an innovative economy requires taking into account the interests of different social groups.

Rating matrix for assessing the current state and prospects for the development of the region

The article discusses the shortcomings of existing rating models for assessing the investment attractiveness of regions. Based on the conducted research, a rating matrix has been developed that allows a specific region to be classified into one of nine categories that characterize its current state, investment potential, main advantages and the most significant problems. The availability of a simple and effective tool that allows you to assess the state of the investment climate of Russian regions and the quality of the management activities of the regional leadership aimed at improvement is an important condition for attracting investment. Such a tool should be publicly available to investors, as well as form the basis for the development of strategic plans for the development of the region.

AN INTEGRATED APPROACH TO THE ANALYSIS OF THE SPECIFICS OF DEVELOPMENT INDUSTRIAL TOURISM IN RUSSIA

Introduction. The study of industrial tourism is relevant due to its significant role in solving socio-economic problems at the level of enterprises, regions and the national economy as a whole. The development of industrial tourism contributes to the growth of the prestige of working professions, the demand for the products of domestic producers, the creation of new jobs, the development of tourist infrastructure, the increase of the investment attractiveness of enterprises and regions, solving the problem of uneven spatial development of territories with insufficiently developed tourist and recreational potential. Such a wide range of problems necessitates the use of an integrated approach to the analysis of the specifics of the development of industrial tourism in Russia, which is the purpose of this study. Methods. In the article the authors used methods of analysis, synthesis, generalization of data, an integrated approach, which made it possible to identify modern features, constraining factors and prospects for the development of industrial tourism in Russia. Results. The essence, goals and classification of types of industrial tourism are characterized. Its significance and advantages of development for various groups of stakeholders are determined. Modern trends in the development of industrial tourism in Russia are considered by means of an analysis of the information support system for industrial tourism. Conclusion. Industrial tourism is one of the most popular areas of development of the domestic tourism industry. Its development is characterized by significant advantages for enterprises of various sectors of the economy, regions of the Russian Federation, the tourist market and consumers of tourist services.

The Scientific Basis of the Investment Attractiveness of Geological Structures on the Example of Rudny Altai

The relevance of the research arises is due to the need to develop new approaches to assessing the investment attractiveness of ore-bearing structures and mining regions of Kazakhstan. The purpose of the work: To develop a methodology for the scientific assessment of the investment attractiveness of the geological structures of Rudny Altai, promising for the identification of mineral deposits. Objects of research: polymetallic deposits of Rudny Altai. Methodology: Research methodology: information retrieval, collection and systematization of material, processing and critical understanding of the state of the mineral resource base of Kazakhstan, geological and tectonic modeling, predictive studies, field studies. Results: A review of the reserves, production and consumption of the main types of polymetallic deposits in Rudny Altai was made, work was carried out to develop a methodology for assessing the investment attractiveness of the main geological structures and individual ore fields.

Comparative Assessment of the Human Capital Impact on the Population Income in the European and Asian Regions of Russia

The relevance of the study is explained by the link between economic growth and investment in human capital.The purpose of the study is a comparative analysis of the dynamics of the return of physical and human capital in the European and Asian regions of Russia.Materials and methods. In the article, the authors use the extended Cobb-Douglas production function and conduct a regression spatial analysis based on data of the official Russian statistics.Results. There are estimates of the relationship between the income of the population of regions with the number of employed, with the volume of fixed assets of regions and human capital; the wage fund of the population of regions with the number of employed, with the volume of fixed assets of regions and human capital, the elasticity coefficients are justified. The authors analyzed and interpreted the values of the elasticity coefficients. In particular, the coefficients of elasticity of household income by fixed assets for Asian and European regions tend to decrease; the authors explain this by the low level of investment in the renewal of fixed capital at enterprises. The coefficients of elasticity of income of the population by the number of people employed in the economy of the regions are noticeably higher and tend to increase. At the same time, human capital has a stronger impact on the income of the population than fixed assets and the number of people employed in the economy of the regions. There is a decrease in the influence of human capital on the income of the population in the group of European regions of Russia at the end of the period under review and the relative stability of its returns in the Asian group of regions.Conclusion. The impact of human capital on the income of the population differs significantly in the European and Asian regions of Russia. The authors identified efficiency trends and features of the use of the main factors of production in different groups of regions of the Russian Federation in the period under review. Scientific significance is the generalization of knowledge about the role of human capital in economic development, technology transfer and increasing the investment attractiveness of settlements and regions due to it; obtaining statistically significant models for assessing the economic return of human capital.

СОВЕРШЕНСТВОВАНИЕ МЕТОДИКИ ОЦЕНКИ ИНВЕСТИЦИОННОГО ПОТЕНЦИАЛА КАК ОСНОВЫ ФОРМИРОВАНИЯ ПОЛИТИКИ УСТОЙЧИВОГО РАЗВИТИЯ РЕГИОНОВ

The investment attractiveness of the region is a key factor determining the success of economic development and attracting investments. In order to develop the strategic decisions in the field of investments, methods for assessing the investment attractiveness of regions are being developed and improved. This provides a more objective and comprehensive assessment of the development potential, risks and prospects, helps to attract the necessary resources and create a favorable investment environment. This article examines modern methods of assessing the investment attractiveness of the region, identifies their features, advantages, and limitations. The authors analyze the implemented approaches to assessing the investment potential of regions using the methods of the rating agency “Expert”, the Agency for Strategic Initiatives, the National Rating Agency, identify and evaluate their strengths and weaknesses in a comprehensive assessment of the investment potential of the region. The analytical basis of the study is reports on the investment attractiveness of the regions according to these methods. This allows us to form a comprehensive understanding of the effectiveness of using these tools in the practice of management and decision-making in the field of investments. As the study showed, in general, the methods used allow a systematic approach to assessing the possibilities of the territory and assess its investment attractiveness. But not all facilities focus on the principles of sustainable development and their consideration in investing, which is a weak side, reducing the investment potential of the region in the long term. The researchers provide recommendations that will allow considering the factors of sustainable development in the assessments and increase the investment attractiveness of the regions in the long term.

Міжнародна інвестиційна привабливість українських регіонів

The growing volatility of the exogenous and endogenous environment in which economic agents operate causes increased competition for limited investment resources. A further challenge today is the need to stimulate socioeconomic development in Ukraine and strengthen the capacity of its regions to fulfill their social and infrastructural burden in the context of relations with key stakeholders, primarily local communities and businesses. The meaning of key in this context is to set up an adequate system at the micro and macro levels to support the post-war reconstruction of Ukraine’s regions. This situation actualizes the problematics of building an adequately functioning complex of investment attractiveness of the regions. The article is aimed at analyzing the essence of investment attractiveness of regions in the plane of identifying the main drivers of influence on this economic category and forming proposals for its strengthening both on the short and long term time horizon. The article studies the essence of the economic category of «investment attractiveness of region» as a key component of stimulating socioeconomic development. A set of key factors influencing the status and prospective dynamics of investment attractiveness of the region is studied. An analysis of analytical approaches to measuring the investment attractiveness of the region in the context of current challenges for Ukraine and the needs of post-war reconstruction is carried out. Proposals for the development of a complex of investment attractiveness of the regions of Ukraine in the context of post-war reconstruction are formed. The proposed research may be valuable for specialists and researchers in the analyzed sphere, be useful for private and public companies, business associations, international financial institutions, public authorities. A promising direction of future research is to expand the analysis of drivers influencing the state of investment attractiveness in the context of motivations and needs of the main groups of stakeholders.

Оценка инвестиционной привлекательности отраслей региона в контексте «зеленого» развития

Considering current trends in the development of green economy and introduction of ESG-principles, the issues of investment attractiveness of enterprises, industries and regions are gaining attention. The literature review has shown that not all available methodologies for assessing regional investment attractiveness take into account the determinants of negative anthropogenic impacts on the environment. The present study aims to assess the investment appeal of the basic industries of the East Kazakhstan region in the context of green development and outline ways to attract more green investment in the region. The research methodology involves comparing the indicators of investment attractiveness of regional basic industries with their green attractiveness, characterised by investment in environmental protection. Additionally, a decoupling index was included in the model in order to examine a possible mismatch between the economic growth of regional industries and their pollution rates. Official statistical data for 2015-2019 were analysed. The study concluded that manufacturing is the only industry with a high green attractiveness, although it has a medium investment attractiveness. Given the need for industrialisation and diversification of the economy in East Kazakhstan, local authorities are recommended to focus on improving the investment climate in this sector. Agriculture and construction have high investment attractiveness, while mining and electricity supply are characterised by above average attractiveness. However, all these sectors remain unattractive in terms of environmental investment. To increase green attractiveness of the aforementioned industries, the study suggests to develop an effective mechanism for financing green projects, as well as to apply government regulation tools aimed at improving the efficiency of environmental investment. Further research may be related to the substantiation of such regulatory measures.

Методика оценки эффективности региональной инвестиционной политики субъектов Российской Федерации

Objective and reliable information on the investment results, as well as the methodology for their comprehensive assessment are necessary to make effective investment decisions. The conducted analysis of modern investment ratings revealed numerous methodological problems. Thus, the present study aims to develop a new and promising tool for examining the investment attractiveness of Russian regions and assessing the effectiveness of their investment policy. Kaplan and Norton’s balanced score-card model is used as the main research method. The configuration of the balanced scorecard was determined in accordance with the key investment factors; it includes four components: development; natural resource; political, economic and social; production and financial. The study identified main assessment indicators connected with the key investment factors and information needs of investment actors (pubic authorities, private investors, population). Additionally, the article proposed assessment methods and a measuring system based on the target values of indicators, depending on the objectives of regional investment policy. To determine the achievement of these objectives, the target and actual (showing the investment results) values of indicators were compared. The significant deviation of these values allowed us to establish priorities of regional investment policy. Based on the data from the Federal State Statistics Service, the developed methodology was tested on regions of the Russian Arctic. The natural resource component positively influences the investment attractiveness of these regions, while the development component has a negative impact. The revealed differentiation and multidirectional dynamics of integral indicators indicate an imbalance in certain areas of the investment policy of these regions (excluding the Republic of Sakha (Yakutia)), limiting the realisation of their investment potential. Based on the research results, ways to increase regional investment attractiveness were described.

The Impact of Regional Economic Conditions on Place Branding Results: The Survival Analysis Approach

Place branding became a part of regional development processes; therefore, regional conditions could affect the place branding success. Nevertheless, studies on place branding success are mostly focused on management issues, and the role of regional conditions is yet to be revealed. In this regard, the paper aims to explore how regional economic (including social and spatial) conditions affect the results of place branding activity. We assumed that regional conditions have a certain impact on place branding activities, yielding better or worse place brands survival, which we treated as the fact of observable place brand attributes continuing to exist. To test this hypothesis, a survival analysis on brands of 15 Russian regions was performed for the period from 2010 to 2021. Using the Kaplan-Meier method, we examined the impact of seven variables on place brands survival. The obtained findings confirm the positive impact on brands survival of such variables as gross regional product (GRP) per capita, regional investment, and migration attractiveness. The following variables have a negative impact: unemployment rate, the adjacency to regions already having place brands. Additionally, place brands of regions with administrative centres in smaller cities have a better survival rate than the ones with bigger cities. Finally, the impact of change of the federal subject’s head on survival was not confirmed. Thus, the present article contributes to place branding studies by unveiling the influence of regional conditions on place branding outputs and extends the methods of place branding research by using the survival analysis.

Development of mutual relations between agricultural universities and business structures based on trust as a tool for increasing competitiveness

The results of the domestic and foreign scientists research on the concepts of relationship marketing for the selection of partners, the formation of ong-term partnership relations and the optimization process of making managerial decisions of the enterprise, including taking into account the specifics of higher education services, are summarized. The conditions for using the theory of relationship marketing regarding the interaction of universities and business structures are determined. The theoretical aspects of the partnership relations formation of agricultural universities and business structures based on trust were systematized and practical recommendations regarding the organizational support of their development were substantiated. A system of methods was used: systematization, logical-structural, comparative and causal analysis of scientific literature, general scientific research methods, formalization of criteria, algorithmization, method of comparative analysis. It is substantiated that the marketing of mutual relations not only allows to increase the competitiveness of the university, but also has a positive effect on the effectiveness of other partners activities on the new coordination of all participants interests of the educational and scientific environment. The features of the trust concept, the stages of development and the main forms of interaction in the system of relations between higher education institutions and business are determined. It is proposed to take into account the influence of trust on the investment attractiveness of rural areas and regions, as well as on the development of smart-specialization and digitalization projects, the success of which is determined by the scale and strength of partnerships between agricultural universities and business structures. Organizational approaches to the expansion of partnership in educational, scientific-innovative and social areas of educational organizations activity are highlighted and stimulating factors of mutual relations are determined in order of importance. The components and elements of organizational support for the development of relations between agrarian universities and business structures are proposed and determined in order to increase competitiveness by building trusting relationships between participants. It has been proven that the implementation of these elements will contribute to the transition of mutual relations to a strategic partnership and, as a result, to the creation of positive prerequisites and conditions for increasing the competitiveness of agricultural universities. Factors that prevent and promote the development of interaction between universities and agribusiness are systematized, and the effects that participants receive from the partnership are highlighted. It was established that formal and informal institutions are used to achieve the goals and priorities of activities by the participants of the interaction in the organization of mutual relations. Amendments to strategic development documents, partnership programs, and organization of interaction participants activities are proposed. Key words: agribusiness, business structure, institution of higher agricultural education, competitiveness, concepts of relationship marketing, scientific and innovative services, employers, educational services.

STRATEGIC APPROACHES TO INCREASING INVESTMENT ATTRACTIVENESS OF THE REGION (ON THE EXAMPLE OF LVIV REGION OF UKRAINE)

Purpose. The purpose of the study is to develop a scientific and methodological approach to the formation of a strategy for increasing the investment attractiveness of the region using a SWOT analysis, as well as the formation of recommendations for the development of a program to improve the use of its investment potential within its limits, and its practical approbation on the example of the Lviv region of Ukraine. Design/methodology/approach. The article uses methods of analysis and synthesis, SWOT analysis to form approaches to the strategy of increasing the investment attractiveness of the region. Findings. As a result of the conducted research, it was found that the “investment attractiveness of the territory or region” can be characterized as a complex characteristic of the area, which determines the possibility of investor interest and investment attraction, taking into account such groups of factors as: economic, ecological, political and image. The main (internal) factors affecting the increase in investment attractiveness of the region are determined, namely: natural resources (available minerals, explored sources, etc.), labor resources, socioeconomic development of the region, labor resources, as well as auxiliary (external) factors of increase investment attractiveness of the region: marketing policy, management system of economic activity in the region, external infrastructure, tourist attraction; environmental quality, general image of the region, etc. A sequence of strategies for increasing the investment attractiveness of the region has been formed, which includes the following stages: information provision; defining the mission and goals; definition and analysis of internal and external environmental factors; forecasting the conditions of investment attractiveness of the region, which involves finding out opportunities and threats, as well as their changes in the future; strategy formation; analysis of the chosen strategy and decision-making. The SWOT analysis of natural resources showed that the Lviv region has sufficient potential, including unique resources, which gives grounds for forecasting an increase in the investment attractiveness of the region. However, for this, it is necessary to plan significant changes in economic and international activities, in particular: the development of new oil and gas fields; more efficient use of gas storages; change of owners of strategic enterprises; improvement of transport infrastructure; dissemination of information about the potential of the region, etc., taking into account threats and the state of affairs of competitors. A SWOT analysis of the socio-economic development of the Lviv region showed that significant potential is concentrated at its borders, in particular: favorable geographical location, the potential for improving the development of industry and agriculture, etc. However, due to significant threats (a full-scale war on the entire territory of Ukraine; the danger of hostilities spreading to the territory of the Lviv region), the investment climate in Ukraine, and therefore also in the Lviv region, is deteriorating. To improve the situation, it is necessary to improve the legislative field and investment policy, improve the promotion of the region's potential in the international. A SWOT analysis of the labor resources of the Lviv region showed that this region has a significant potential for labor resources. However, there remain problems and threats that should be addressed: it is necessary to improve the demographic situation in the region, create jobs, solve problems with the employment of internally displaced persons, etc. A SWOT analysis of the marketing policy in the process of increasing the investment attractiveness of the Lviv region showed that measures are being taken in this region to improve the information of potential investors, including international agreements on improving the use of the investment potential of the region, but there is still a threat of continued hostilities, including in this region. This complicates the task of attracting investment. Practical implications. Taking into account the results of the research, it is advisable to adopt a program for improving the use of the investment potential of the region, which may include the following components: rational use of natural resources; increasing the qualification of labor resources; implementation of marketing policy for attracting investors, etc. Originality/value. The article proposes new approaches to the formation of a strategy for increasing the investment attractiveness of the region, taking into account the tourist attractiveness factor.