The selection and evaluation of the hyperelastic model of tread rubber material were of great value and significance to the clarification and application of the mechanical properties of tread rubber material. In this article, a non-contact tread rubber material rolling test bench was established. The improved digital image correlation method was used to calculate the strain rate distribution of the marked point under different test conditions. Combined with the stress distribution of the marked point, the rolling dynamic stress-strain characteristics of tread rubber material were obtained. Based on rubber material models under different tensile test modes, the parameter inversion identification of the hyperelastic model was completed, and the influence of the tensile test mode on the parameter inversion of the tread rubber hyperelastic model was revealed. A new method for selecting and evaluating the hyperelastic model of tread rubber material under rolling contact conditions was proposed. The selection criterion for the hyperelastic model of tread rubber material was developed under different rolling conditions. The experimental and analytical results show that the nonlinear degree of the constitutive relation of the hyperelastic model decreased with the increase in rolling speed. Compared with hyperelastic models under different tensile modes, the fitting error of the Yeoh model was less than 3%, and the overall fitting error of the Yeoh model was less than 2%. Therefore, the Yeoh model had better stability and accuracy and was more suitable for describing the rolling mechanical properties of tread rubber under rolling contact conditions.
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