This study proposes a novel entropy function for the intuitionistic fuzzy sets to improve the existing fuzzy entropy measure. We introduce an attitude-based entropy measure by methodically calculating the experts’ attitude values through variance approach. We discuss several important properties and present an example to demonstrate the applicability and efficacy of the proposed method. An illustrative example exhibits the effectiveness of the proposed intuitionistic fuzzy entropy functions and measures. We further show the superiority of the proposed intuitionistic fuzzy entropy measures over the existing measures.
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