The industrial design is one of the ways to express one’s own ideas, to embody images; however, for this, one should possess a complex of knowledge and skills in the field of theory and history of design. This has determined the relevance of the presented scientific work. The purpose of the academic paper lies in establishing the effectiveness of the introduction of training courses dedicated to the evolution of the artistic image in the interior design; describing the experience of studying the evolution of artistic images in design, which helps to create design projects according to a certain style and genre; determining the attitude of students to educational and content innovations. The learning algorithm was presented in the form of 3 stages, namely: theoretical; creating a design from the textual description of Dynamic Memory Generative Adversarial Network (DM-GAN); defining genre and style compatible with genre using WikiArt; creating stylization in the interior design. The hypothesis of the research lies in the fact that the end-to-end solution for the practice of creating artistic images in the appropriate genre and style of design is the introduction of creative projects according to a well-defined algorithm. The result of the research is the successful introduction of a step-by-step method of a creative project based on using an artistic component in the interior design. In the perspective, research projects will be introduced, which on a deep theoretical basis will make it possible to correctly generate the desired artistic image in design practice, according to a specific genre, artistic stylization.
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