Abstract The intrinsic ability of plants to face environmental diel changes is paramount for flowering and interactions with pollinators and herbivores. Surprisingly, despite the commendable research efforts on the ecology and evolution of fruit‐frugivore interactions, very little is known about how fruit ripening and dropping vary throughout 24‐h cycle. Even less is known about the potential consequences of circadian fruit phenology on plant interactions with mutualistic and antagonistic frugivores. We illustrate for the first time how the circadian pattern of fleshy fruit dropping and its matching/mismatching with the diel activity of functionally diverse frugivores (fruit/seed predators, seed dispersers, pulp feeders) can drive the outcome of complex multispecies plant‐frugivore interactions. To that end, we used camera trapping to quantify the circadian fruit dropping of a mammal‐dispersed tree, Pyrus bourgaeana, and the diel activity patterns of its functionally diverse vertebrate frugivores during two fruiting seasons in two tree populations of Mediterranean Spain. Using a large data set (20,878 frugivore visits and 701 fruit‐dropping records), we evaluate the adaptive hypothesis that the circadian pattern of fruit dropping will match the diel activity of seed dispersers rather than that of fruit/seed predators. Fruit dropping during daytime doubled that at night‐time, being considerably consistent across and within seasons, study sites and individual trees. Specifically, overlaps between circadian patterns of fruit dropping across and within seasons (0.83 and 0.84 ± 0.02, respectively), study sites (0.95) and individual trees (0.68 ± 0.01) were always high. Whereas seed dispersers (mammalian carnivores) were mostly nocturnal, the most frequent fruit/seed predators (cervids) were mostly diurnal. Consequently, and contrary to our expectations, circadian fruit dropping was more aligned with the diel activity of overabundant fruit/seed predators than with that of carnivore seed dispersers. Our study illustrates how quantifying the circadian patterns of fruit dropping, the diel activity of functionally diverse frugivores, and the matching/mismatching between both patterns can contribute to a better understanding of multispecies plant‐frugivore interactions. Circadian fruiting phenology is an overlooked key attribute for most tropical and temperate fruiting plants, which patterns, mechanisms and outcomes must be fully investigated. Read the free Plain Language Summary for this article on the Journal blog.